Digital Marketing News

Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu.    from Marketing Dive - Latest News https://ift.tt/0u3dfUI

RealBrands will see brand accounts get their own focus in-stream. from Marketing Dive - Latest News https://ift.tt/eKQFJg1

Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy. from Marketing Dive - Latest News https://ift.tt/2nYyDvk

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. from Marketing Dive - Latest News https://ift.tt/92hOduy

Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon. from Marketing Dive - Latest News https://ift.tt/t1D073h

The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz. from Marketing Dive - Latest News https://ift.tt/pmjlcB7