Digital Marketing News

Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”  from Marketing Dive - Latest News https://ift.tt/iD70Prj

Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu.    from Marketing Dive - Latest News https://ift.tt/0u3dfUI

RealBrands will see brand accounts get their own focus in-stream. from Marketing Dive - Latest News https://ift.tt/eKQFJg1

Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy. from Marketing Dive - Latest News https://ift.tt/2nYyDvk

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. from Marketing Dive - Latest News https://ift.tt/92hOduy

Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon. from Marketing Dive - Latest News https://ift.tt/t1D073h

The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz. from Marketing Dive - Latest News https://ift.tt/pmjlcB7

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. from Marketing Dive - Latest News https://ift.tt/RAKjSz7

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. from Marketing Dive - Latest News https://ift.tt/zKQXnu3

The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing. from Marketing Dive - Latest News https://ift.tt/9A4iFYG

Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women. from Marketing Dive - Latest News https://ift.tt/21HVfL4

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks. from Marketing Dive - Latest News https://ift.tt/0dbvG34

Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions. from Marketing Dive - Latest News https://ift.tt/OYVZazh

The ads highlight the online travel agency’s mobile app. from Marketing Dive - Latest News https://ift.tt/F9vs5mn

Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures. from Marketing Dive - Latest News https://ift.tt/VrxDj9f

The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos. from Marketing Dive - Latest News https://ift.tt/IPs8kVS

Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.  from Marketing Dive - Latest News https://ift.tt/RszXC4p

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.   from Marketing Dive - Latest News https://ift.tt/1cqxmhY

Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.  from Marketing Dive - Latest News https://ift.tt/tV340kH

With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing. from Marketing Dive - Latest News https://ift.tt/19eQGoa