Digital Marketing News

The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars. from Mobile Marketer - Latest News https://ift.tt/39CPOJk

GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le. from Mobile Marketer - Latest News https://ift.tt/3qw9N28

In the latest example of content and commerce merging, viewers of "Origins" can easily order featured ingredients from grocery delivery service Amazon Fresh. from Mobile Marketer - Latest News https://ift.tt/3g8vwZv

An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic. from Mobile Marketer - Latest News https://ift.tt/33FyT52

"Mindful Moments" content fits with the app's broader goal of getting people to practice good dental habits by gamifying mundane routines like brushing teeth. from Mobile Marketer - Latest News https://ift.tt/3lz5qzW

The soda giant is one of the most substantial brands to advertise on the TikTok rival so far. from Mobile Marketer - Latest News https://ift.tt/3g2SJvY

Game developers ramped up their marketing efforts this year, boosting app installs attributed to advertisements by 69%. from Mobile Marketer - Latest News https://ift.tt/3qlEaII

The annual end-of-year effort showcases how music and podcasts have kept people entertained and informed during a tumultuous year. from Mobile Marketer - Latest News https://ift.tt/2Js9m8w

Companies spread out deals in the weeks leading up to Black Friday, resulting in a "surge" of first-time installs of retail apps. from Mobile Marketer - Latest News https://ift.tt/3qvRgDo

After exploring the augmented reality garden, users are steered toward the luxury brand's website to purchase Bloom fragrances directly. from Mobile Marketer - Latest News https://ift.tt/2JGK7Pp

Pandemic-related uncertainties led many consumers to curtail nonessential spending, while delays in upgrades to 5G also dampened sales, Gartner found. from Mobile Marketer - Latest News https://ift.tt/33Avrsj

Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce. from Mobile Marketer - Latest News https://ift.tt/2KM6Rhx

Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge. from Mobile Marketer - Latest News https://ift.tt/37nLpqR

The burger chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer. from Mobile Marketer - Latest News https://ift.tt/33y7j9G

Keying in on Levy's prominent eyebrows, the effort includes a "browse with your brows" function that lets people navigate a microsite by raising their eyebrows to a mobile screen. from Mobile Marketer - Latest News https://ift.tt/37j3RRv

The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future. from Mobile Marketer - Latest News https://ift.tt/39s4vyI

The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic. from Mobile Marketer - Latest News https://ift.tt/3qhClwy

Mobile made up 40% of the day's overall online spending, while in-store and curbside pickup increased as consumers avoided in-store shopping. from Mobile Marketer - Latest News https://ift.tt/2VgdIlh

"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment. from Mobile Marketer - Latest News https://ift.tt/33hOrvt

As presenting sponsor of the celeb-led "Match 3" broadcast, the beer brand seeks to make golf more accessible to people who have been dissuaded by "outdated traditions and high cost of entry." from Mobile Marketer - Latest News https://ift.tt/3pZM8a6