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Showing posts from February, 2019

YouTube + child safety: Is the service doing enough?

It has been a challenging month for YouTube. As we recently reported , fresh concerns over child safety on the service came to light back on 17 th February. In a video published to the site , vlogger Matt Watson details how the service is being exploited by paedophiles who were using comment sections under innocuous videos of children to leave sexually provocative messages, to communicate with each other, and to link out to child pornography. Of course, journalists and news sites were quick to level criticism at YouTube. Many pointed out that this wasn’t the first time child safety on the service has been called into question. Others were critical that its methods for safeguarding children were too ‘whack-a-mole’ in their approach . And then came the actions of the advertisers – with Nestle, AT&T and Epic Games (creator of Fortnite) all pulling their ads from the service. So how has YouTube responded? Is it doing enough? Memo directly sent to advertisers On 20 th February...
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How to dominate Google News search in 2019

A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.  2019 will be a hard fight against fake news as fake news outlets are increasing with time. Along with some social media platforms, Google is also responsible for the spreading of fake and misleading news. If you are running a clickbait rich site with a lot of crappy content, you may encounter Google’s punishment this year. Generally, Google looks at  these five factors  when ranking news articles: Freshness Diversity Rich textual content Originality of content User preferences for topics or publishers To succeed in 2019 your news content should be original, authoritative, and should provide timely news information. Six important tips for news content Articles’ headlines should be clear. Keep it in the H1 tag. Headlines should be a minimum of 10 characters, between two and 22 words. Use proper time and d...
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How to get started with data-driven attribution in Google Analytics

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, the USP of the service is to customize reports according to your requirements. So why should attribution models be any different? What is attribution? Before we dive in any further, however, you must understand what we mean by attribution. In Google Analytics, the term attribution can mean lots of things, from giving credit for visiting the website to completing a particular activity, from a campaign to a kind of source. Attribution is mainly used for conversions and sessions. Data-driven attribution Now, attribution models can be of various kinds, but the one generating a lot of buzz lately is data-driven attribution. Rather than a traditional model, this algorithmically-genera...
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How important are featured snippets and how can you get them?

Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients. Despite the fact that featured snippets are a vital part of contemporary marketing and SEO success, however, many still struggle when it comes to properly leveraging featured snippets to the greatest extent possible, with some unlucky few having no idea where to begin at all. Just how important are featured snippets, and how can you go about getting them? Here’s a comprehensive breakdown of featured snippets and how you can bolster your SEO. Today’s searchers are dominated by featured snippets If you’re familiar with just about any popular search engine, from Google to Bing, you’ve likely already encountered featured snippets many times, even if you’re unsure of what they are. To put it simply, featured snippets are those tidbits of information and links to websites that appear the highest i...
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Conversation mapping: The new rules to win in search and content marketing

Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey , an annual temperature check of the UK’s top digital marketers. In it we discover that not only is the game getting harder to win, but skill and resource shortages are holding many of you back from the results you demand. And with an average of 23% of overall marketing budget now being attributed to content marketing it has to work. Marketers also made clear that a very significant gap still exists between being able to create a strategy that resonates with audiences but also delivers measurable ROI. Only one in five of those that took part can confidently claim to know how to tie those two things together and more than half claim to struggle in terms of creating the type of content that will ac...
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Top trends to increase value for paid search spend

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for the next quarter, take into account these top trends that can increase the value of your current paid search advertising spend. Getting your ads and landing pages right on mobile is more important than ever Expand your reach to millions of potential customers by optimizing your ads and landings pages for mobile device users. Every year, new data is released showing the growing prominence of mobile paid search vs. desktop paid search clicks. According to the Kenshoo Quarterly Trends Report , mobile shopping campaign impressions have more than doubled year-over-year, while click-through rates have stayed consistent. What does this mean to you as a small business?...
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Ten reasons your SEO campaign isn’t working

The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere. Competition is driving this mad race of ranking further and maintaining your online presence has become more difficult than ever. The top reason for brands taking their Search Engine Optimization strategy this seriously is that they want to score an insane amount of traffic and as a result, they want to stay at the top of the search engine rankings. However, being able to achieve that is far from making simple SEO fixes here and there. If your SEO strategy is really working, you can expect it to give out results in at least three months. If you don’t see the efforts kicking in, your SEO campaign is probably not working as it should. But, what are the reasons that lead to the failure of your SEO strategy or campaign? Let’s find out. Ten reasons your SEO campaign might not be working Your website has poor content The top reason behind your se...
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What can we learn from voice search in 2018?

A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry. Dubbed How Popular Is Voice Search? , the 2018 study is a follow up to the first one that was done the previous year. According to the study, the number of mobile users who trusted the accuracy of voice search dropped from 87% in 2017 to 82% in 2018. Additionally, while up to 53% of the respondents admitted to using voice search while driving in 2017, that number dropped to 35% in 2018. These are just some of the many surprising findings by the study that suggests a declining use of voice search, loss of trust in voice assistants, increasing adoption of voice search by the older generations and a lot more. While certain studies (especially those done with more accuracy) might show a rather depressing look of the industry, at the end of the day there is a guaranteed silver lining: We get a better understanding of voice search usage. 2018 gave us a lot of lesso...
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