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Showing posts from March, 2019

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by  setting up Google Analytics . Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages? Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business. Here are five ways to improve your website’s bounce rate 1. Create content consistently Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging  content will drive traffic to your ...
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Debunked: Nine link building myths you should ignore in 2019

Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors. So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable. However, if you’re going to implement link building in your 2019 digital marketing strategy , you have to do it the right way. Search engines shroud their algorithms in secrecy, so the SEO and link building industry is flooded with many myths that will never get you results but can get you into a lot of trouble. To avoid investing resources into wasted link building efforts, pay attention to these nine link building myths that won’t get you anywhere in 2019. 1. Guest posting is dead This myth started to get really popular in 2014 when Google’s Matt Cutt said, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because ...
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Eight tips to get the most from your Facebook business page in 2019

Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. This means more than  20% of the world’s population is active on Facebook every month. Can you guess how many Facebook pages exist? 50 million? 60? 70? Not correct. As of May 2018, there were more than 80 million Facebook business pages . And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience. Eight effective tips to help you as a marketer to get the most from your Facebook business page for 2019 1. Get rid of promotional content and make more educational, fun content When people start complaining that their page posts are not getting enough engagement, I just take my phone, search their business name on Facebook and start analyzing their latest posts. Post number 1: Promotional Post number 2: Promotiona...
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Social media: How does it affect SEO?

Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on Google often also has a lot of shares, retweets, and likes. Most experts agree, though, that rankings aren’t directly affected by social signals . (And that’s what ex-Googler Matt Cutts said on the subject a few years ago , too.) Google+, which once included the promising Authorship markup, is soon going to be shut down . So what’s going on? Why do posts that get shared a lot also tend to be posts that rank more highly? Social media and SEO: Correlation, not causation While social media shares might be correlated with better rankings, that doesn’t mean that the social media shares cause better rankings. A piece of your content could get shared thousands...
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10 on-page SEO essentials: Crafting the perfect piece of content

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog posts to get the density just right and building landing page after landing page targeted at keyword variations like, “automobiles for sale”, “cars for sale” and “trucks for sale”. Since the introduction of RankBrain, the machine-learning component of Google’s Core Algorithm , in late 2015, Google has moved farther away from a simple question and answer engine and has become a truly intelligent source of information matching the user’s intent — not just the user’s query. Crafting compelling content is tough, especially in such a competitive landscape. How can you avoid vomiting up a 1,500-word blog post that will meet the deadline but fall very short of the use...
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Five ways SEOs can utilize data with insights, automation, and personalization

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and content, digital marketing now revolves solidly around the needs and intent of consumers. This past year was perhaps the most transformative in SEO, an industry expected to top $80 billion in spending by 2020. AI is creating entirely new engagement possibilities across multiple channels and devices. Consumers are choosing to find and interact with information by voice search , or even on connected IoT appliances, and other devices. Brands are being challenged to reimagine the entire customer journey and how they optimize content for search, as a result. How do you even begin to prioritize when your to-do list and the data available to you are growing at such a rap...
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