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Showing posts from June, 2019

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An  old prediction  that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s Internet Trends 2016 Report. Back then, in 2014, Baidu had just hired away Google Brain mastermind  Andrew Ng  to head up a massive deep learning project to help it beat Google in a new, non-text search race. About five years later, China’s top search engine, Baidu, is still competing in the race to win in voice search dominance and secure the healthiest share of the lucrative market for voice commerce (v-commerce) that pundits predict lies ahead. In January during the annual C.E.S. show, Baidu said its answer to Alexa and Siri was  already on 200 million devices . At that time, more than 100 million devices pre-installed with Alexa had been sol...
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Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM). New keyword and audience analysis The new Alexa Site Overview service now provides keyword opportunities and audience analysis about any site or its competing sites. A screenshot from Alexa.com, showing some of the new features. The new keyword opportunities include words that competitors are using to drive traffic, but the site in question is not. Easy-to-rank keywords indicates popular keywords the given site could probably rank for, based on Alexa’s assessment of its Competitive Power. Buyer keywords are those used for search by the site’s targeted audience, and which indicate a high intent to purchase by the searcher. And optimization find...
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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a closer look at the performance of both sites’ leads reveals: This shouldn’t be a surprise, because this has been Walmart’s plan all along, and Despite what the headlines say, this is primarily a win for Walmart despite the large acquisition price. We’ll tell this story with two simple charts. Apologies in advance for over-doing the aviation metaphors. I couldn’t help myself. As the kids say, “Sorry. Not sorry.” 1. Jet’s transactions are way down The number of transactions on Jet.com rose to more than 600,000 a month in early 2017 but has been on a precipitous decline since then, shrinking to less than 100,000 a month. They don’t even exhibit the holiday-shopping spikes nearly every other retailer exhibits. A drop like this doesn’t happen by accident, not in a world where Walmart reports that ...
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How to run a successful competitor-focused paid campaign

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d probably want to bid on Nike or UnderArmour branded terms. So, if you’re not running any competitor focused campaigns right now, you are definitely missing out.                                           But it doesn’t have to be that way. Here are five steps to set up and run a successful competitor-focused SEM campaign. Step one: Do your research First things first, you’ll want to go through a current list of competitors and perform preliminary keyword research on each of them, one-by-one. Preliminary research should c...
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Nine Google Ads hacks to improve your CTR and conversion rate

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.   With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we need to pay attention to advertising. Source: Vox Leading social media networks like Facebook, Twitter, Instagram, LinkedIn, and Quora. all are open to advertising on. While social media advertising has its own impact, there is no denying the fact that search engine ads are efficient too. Google Ads and Bing Ads lead the charge in search engine advertising. There are a lot of reasons why advertisers prefer Google Ads to any other form of online advertising: A person who is actively searching for products on Google is more inclined to buy than one who is scrolling social media With the lion’s share in the global search market, Google is undoubtedly the leading and most used s...
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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online. However, adopting a “more is more” attitude toward digital ad spend isn’t always necessarily a good thing. Spending wisely means spending less to generate more, and keyword traffic forecasting is one of a CMO’s best resources to allocate marketing spend across the most useful tactics. Here’s how traffic forecasting could mean smarter ad spend. Content produced in collaboration with Investis Digital . What is traffic forecasting? Traffic forecasting is the implementation of automated tools to help a brand predict which content will resonate with target audiences at a given time by aligning content with user intent. Traffic forecasting can help brands predict how keyword...
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Five tips to create an SEO-friendly FAQ page

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good reason, voice search is becoming increasingly popular. Google reports that 20% of searches are voice related. So, it cannot be denied that people are looking for easier and faster ways to get answers to their questions. FAQ content can drive a bunch of highly targeted traffic to your website. In many cases, business owners have to use it as a winning content marketing strategy. Here are some reasons why you should create an SEO-friendly FAQ section: It helps refund and customer service inquiries. It attracts potential customers and builds trust in your business. It improves your SEO rankings because Google values that your website is focused on helping...
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