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Showing posts from December, 2019

10 Tips for improved guest blogging in 2020

As link building becomes a more cautionary practice it’s necessary to get a clear idea of how to acquire the best links for your website, in light of this guest blogging in 2020 can be a good method.  Although Google has openly placed more scrutiny on guest blogging, there is undoubtedly still value in acquiring a link from a recognizable high-authority site in your niche.  That being said, it’s not easy to secure links from top sites-especially when you need to scale up your efforts. Many sites only offer nofollow links and with growing competition, there is no shortage of good writers to populate these blog sites with high-quality articles. This doesn’t mean that all hope is lost in the world of guest blogging. It just means your efforts need to be planned and strategized. Here are some top tips to get the most out of your guest blogging in 2020. Create a master list of guest blogging sites Qualify relevance Qualify authority Check search visibility Combine outreach ...
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Google Analytics glitch in an ad-filled internet

Ad blockers are a constant of the internet, but what does that mean for us? After comparing two different sources for one KPI, I noticed a significant difference. This piece covers the observations made about the Google Analytics glitch. A strange disparity Whilst collecting our monthly KPIs I came across an interesting error. One of our KPIs, demo requests, which we track in two ways – with Google Analytics events and through a custom Zapier integration that inserts the prospects’ details into a Google Sheet and our internal Attio account. After comparing the two datasets, I noticed a significant difference in the month’s numbers. The number of requested demos on our Google Sheet was 22% higher than the number of recorded demo requests on Google Analytics. Unfortunately, it’s not possible to tell which demo requests weren’t recorded due to the Google Analytics glitch but we can say for certain that a significant proportion of this month’s demo requesters were somehow subverti...
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How to utilize holiday season traffic for 2020’s Q1 growth

Q4 is the most competitive time period for ecommerce businesses, deals and promotions offered to capitalize on holiday season traffic bring hordes of potential purchasers to your site. One of the most valuable groups of users that comes out of the holiday season is net-new users, who could have found out about the product from an ad, friend, influencer, or some other referral. These users are more expensive to acquire because they have no knowledge of the brand, so they need more touchpoints when compared to your current customers. Whether or not you convert those new users into customers in Q4 , convincing them to be long-term customers should be an important part of your Q1 strategy. In this post, I will walk through the value of some of these different holiday audiences and how to engage with them in Q1 to turn them into paying customers. Holiday audiences Often, the largest and best-converting Q4 audiences are current customers who are loyal to the brand and looking for some t...
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Voice search optimization: The why and how

Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day.   If you’re a Star Trek fan, you would definitely recall the scenes when actors used to speak to computers for answers. It all looked like something that would never come into existence. Yet here we are. Today, voice search has become so common that, according to Google, it is the fastest-growing form of online search.  So what does this new search trend mean to marketers and business owners? Why should business owners focus on building voice-search-optimized websites? Let’s see.  The rise of voice search in numbers Voice search basically allows users to say their queries out loud rather than typing them into the search box to get the results.  The speech-recognition technology precisely understands what users are say...
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Content optimization using entities: An actionable guide

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d much rather discuss less impactful concepts, like whether content within a subfolder will rank better than a subdomain or whether it’s important for an SEO to learn Python (am I right?). But entity optimization should be getting the same amount of press as the other topics and concepts we SEO’s drive into the ground week after week. I want to help us understand why, and how to approach content with entities in mind. What is an entity? Google defines an entity as, “A thing or concept that is singular, unique, well-defined and distinguishable.” An entity can be an event, idea, book, person, company, place, brand, a domain, and so much more. You might ask, “Isn’t that the definition of a keyword? What’s the difference?” An entity isn’t bound by language or spelling, but rather a univers...
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Four SEO myths to shake off in 2020

If you’re in charge of managing a website, you’re probably always looking for ways to make your site smarter, faster and more relevant to users so it ranks higher in organic search results. Though, due to the unpredictable reputation of SEO, there have been many SEO myths circulating around how to achieve higher organic rankings. To help your brand succeed in 2020 by optimizing your website for greater organic visibility, here’s the truth about the top four SEO myths. SEO myth #1 – XML sitemaps automatic ally improve your search rankings The XML sitemap’s main job is to help search engines crawl and index the pages of a website. Search engines especially like to see fresh pages added to the sitemap, as it indicates that the website is up-to-date and may be more relevant to online users. The real question here is, does the XML sitemap help boost a website’s search rankings? According to the Google Webmaster Central Blog , an XML sitemap does not have a direct effect on the rank...
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How to use the art of storytelling to boost content marketing results

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso,  statistics  have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic. Since marketers trust the power of storytelling so much, there must be something to it, right? This article will be aimed at studying exactly what makes storytelling an insanely  effective content marketing tool . In the process, I’ll also share some practical ways content marketers can weave in stories to their content that will drastically improve their conversion rates . Why storytelling? Storytelling is part of the human framework. The  history of storytelling  helps us know that telling stories is how we have been passing valuable information for centuries. Ou...
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Seven content marketing strategies you should try [With examples]

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the  best marketing strategies that have worked for other marketers and brands and could inspire your team’s brainstorming. There are numerous brands that have adopted diverse content marketing strategies to their benefit.  How and why were these brands successful and how can you adopt their content marketing strategies? We look at seven content marketing strategies you can try, along with examples of brands that successfully executed those strategies. 1. Personalize your content marketing This is a particularly difficult pill to swallow, but brands need to accept that internet users are tired of being sold to. People are using the internet to be educated, entertained, and to read the news.  When they are scrolling through their social media feeds, they do not want to see posts announcing the latest prod...
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