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Showing posts from January, 2020

Four common Google Analytics myths busted

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of what decisions you need to make to benefit your brand. Data, however, are just numbers and graphs. On their own, they cannot tell a story. It’s your job as a marketer to deduce that story through sound and unbiased analysis and not fall for Google Analytics myths. If Google Analytics terms and data confuse you more than they enlighten you, this article will help you understand four Google Analytics  and SEO-related myths you need to avoid. How do I use Google Analytics? Business owners use  Google Analytics  (GA) to see what they’re doing right, in terms of getting quality traffic to their sites. If you’re a business owner hoping to expand your presence in online spheres, you’ll need analytics to measure your success. With the use of  metrics , Google Anal...
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Going international with SEO: How to make your WordPress site globally friendly

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to a new audience, readership, viewership or listenership, maybe one of opportunity, exciting new prospects, high growth potential, or to escape a domestic audience that has become too saturated or competitive. With only some limitations, the internet is a global phenomenon that effectively ties us all together with invisible strings. Send a Tweet from Prague and reply to it in Illinois. Publish an ebook in Seattle and share it with your friends in Beirut. There are practically no boundaries when it comes to sharing content online. When it comes to your WordPress website, the one you’ve dedicated time, money and energy building, I expect that you will want it to possess the ma...
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The perils of tricking Google’s algorithm

Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm. After all, who doesn’t want some extra visibility and revenue? Naturally, billions of websites are adopting innovative practices to gain Google’s attention and approval. In order to rank high on the SERP, businesses should comply with the Google updates that are introduced on a regular basis. But this, in no way, means finding loopholes in these search engine algorithms or adopting strategies to trick them. In fact, businesses employing such empty SEO tricks have to face the music later. Many firms already have experienced  Google’s wrath  in the past. Google has been regularly introducing algorithm updates to improve the quality of its search results. But it also penalizes sites that employ unethical or outdated practices to rank higher. This can adversely impact a brand’s reputation and bottom line. Ideally, these updates should be used as a guide for improving...
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Word of advice on exactly what to expect from SEO in 2020

Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act and work within them. This included the once-famed Penguin Update, aimed at webspam and link building practices, supposedly impacted around 0.1% of searches when originally launched, but went on to shape the importance of positive link building, utilization of tools and data and birthed job roles around SEO content strategy while strengthening the importance of content marketing. Long term with the development of RankBrain and (perceived) closer to real-time algorithm changes, more core updates on a regular basis and the journey through ‘Content is King’ to UX – SEO has become t...
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Three digital marketing trends you can’t miss in 2020

The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card bill. Smartphones have revolutionized how we shop and do business. With them, we can interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so on.  From personal experience, I can tell you that I would have never guessed that my smartphone would become a priority for me. I remember thinking that Blackberry pin-to-pin messaging was a disease. Now, I can spend hours upon hours browsing idly through my Instagram feed. Well, the joke’s on me, right?  The same goes for businesses. Most were limited to operating from a storefront or office, and they could only rely on printed or TV ads, and local networking to get customers. Today, however, the world is any business’ oyster. And digital marketing is the magic wand that makes it possible.  But that doesn’t...
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12 Unique social media marketing methods that work wonders

It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy.  Not only a social media platform helps you connect with your target audience, increase awareness about your brand, but it also boosts your leads and sales to a great extent. Since around 2.96 billion people use social media platforms worldwide, it’s no passing trend. According to Statista.com, by 2021, this number is going to  reach  3.09  billion .  So, if you’re not using this fantastic tool yet, you’re surely missing out on an incredible marketing opportunity. Source: Hootsuite Undoubtedly, social media is one of the ideal platforms to market your business. However, due to increased competition and the rise of social media algorithms, the entire landscape of social media has changed. If you really want to stay ahead of your competition, you n...
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