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Showing posts from March, 2020

Guide to get started with your ecommerce business

In a continued effort to slow the spread of COVID-19, local and state governments have issued orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers making their way into physical stores, have had a major impact on small businesses across the country. Many brick-and-mortar small businesses have determined the only way to stay open and serve customers is to transition operations to online ecommerce business, which is something several businesses will do for the first time. For brick-and-mortar businesses suddenly struggling to figure out how to bring their stores online during this unprecedented time, there are several key considerations. Here are six steps that can be taken to quickly establish an ecommerce business presence and continue reaching customers. 1. Set up an online platform The first step for any business owner considering ecommerce is to research the platforms available to determine which best fits ...
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Nine tactics to improve your PPC campaign performance in 2020

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types.  In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales. Even Google confirms that search ads can raise brand awareness by 80% . If you’re responsible for the success of PPC campaigns with an organization, but not getting enough out of this advertising platform, this post is for you.  We will be sharing a few fantastic tips that will significantly improve the performance of your campaign, but before that, let’s have a quick look at what precisely a PPC is. If you already know, you can skip this section.  Unlike most online advertising platforms, PPC is known to provide better control over your advertising costs as it enables you to analyze your ad performance in real-time. Nine tactics to supercha...
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Search specialist shares five ways to adapt your search strategy in uncertain times

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days. Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for and advises how businesses can adapt their search strategy during this tricky time. The Prime Minister’s speech on 13th March 2020 served as a catalyst for many to search for “working from home essentials” with searches such as computer chairs increasing by 185%. As a nation, we also considered our options for emergency deliveries, including “wine delivery” services, which nearly tripled in just one week. As people’s searches change to reflect new (increasingly home-based and socially distant) situations, it’s important that marketers adapt to th...
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Comprehensive guide to exact match domains in 2020

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines. Other studies have shown that having an EMD can help clicks with PPC , given that it targets a particular search enquiry. The history of exact match domains Looking back at the evolution of SEO over the past 20 years, having an exact match domain was originally a sure-fire way to rank top of Google. Even dating back 10 years ago, many SEO practitioners benefitted from just buying an exact match domain, adding a bit of content and getting links from directories and this was enough to secure...
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What is speakable schema markup and how does it impact the future of SEO?

Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts. Google’s new feature is currently intended to provide users with a summary of a story’s key points but has a later possibility for expansion. Available documentations from schema.org  points out to the text to speech conversion of a news article and available online documentation supporting the new feature. What is Google’s new speakable schema markup? Current technology is heading towards speakable-friendly smartphones and gadgets supporting voice searches. Google’s speakable schema markup tool allows business...
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Hitchhiker’s guide to the end of the third-party cookie as we know it

Google’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google has planned and what folks in the ad tech and martech world need to do: How Google Chrome’s privacy update affects ad tech As of this month, Google has implemented a new secure-by-default model for cookies , enabled by a new cookie classification system. This system will stop sending third-party cookies in cross-site requests unless the cookies are secure and flagged through SameSite, which is meant to prevent the browser from sending the cookie along with cross-site requests. While SameSite is not a particularly new concept, this will be the first time a secure cookie flag will be a requirement for those using Chrome — not just a best practice, as it has been up until now. Google implemented these new requirements with Chrome 80 on February 4 as the first step in a larger multi-year plan to phase out suppo...
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Video marketing: The ultimate guide (You’ll only need this)

Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using them as a part of their marketing strategies. It can be clearly seen how important video has become for every platform and marketing channel. And, if you’re not creating videos for marketing campaigns, then you will be left behind this decade. According to  Cisco , 82% of internet traffic will be through videos by 2022. And according to TechCrunch, people watch 1 billion hours of  YouTube  video per day (That’s more than Netflix and Facebook video combined).  In our digital times, everyone is capable of publishing videos and everyone is publishing videos; all you need is a good camera and an in...
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How to grow your YouTube rankings with the right SEO tools

We’re all aware that YouTube’s video consumption  grows every year , so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.  There is also a simple fact: YouTube video content will always have lower competition compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools. From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of  YouTube optimization . In this list, those tools are organized first by functionality: keyword research, channel audit and  competition research  — and second by the tools’ complexity. YouTube SEO tools to choose the perfect keywords and topic Tool highlights:  YouTube Autocomplete, Google Keyword Planner, Rank Tracker, Keywordtool.io, Kparser, Keywords Everywhere. The topics for your YouTube videos need to be carefully o...
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