30-second summary: Back in November 2019, Instagram removed “Likes” in order to improve engagement, boost mental health, and user participation. As influencer marketing by its nature was very reliant on the likes count, it is still proving to be one of the best ways for marketing in the COVID-19 situation. So how have Instagram influencers managed to measure performance? Founder of Spark Eighteen Lifestyle Pvt. Ltd shares some observations and insights with examples. Likes have been an important part of influencers’ businesses and the removal of Instagram likes has impacted them both positively and negatively. Due to this change, we can see them moving to new platforms. In November 2019, Instagram CEO Adam Mosseri provided an official statement of expanding the test of hiding “likes” to more markets around the globe. The statement came months after the initial implementation of the idea in countries like Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. Current...