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Showing posts from May, 2020

COVID-19 has altered paid search: How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people  use  the internet  has changed. They’re  consuming more media and increasing web research and browsing.   Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.   A pandemic is not the time to cut ad budget. Instead, investing in advertising now should pay dividends when the market normalizes.   Ensure your ad copy is appropriate for the landscape. That means even going back to a campaign that started before the pandemic to update any language that isn’t applicable to the current landscape.   Marketers must stay flexible and agile during this time and monitor what’s working or not working and creating a quick plan to adjust.   When COVID-19 began spreading across the U.S., marketers scrambled to figure out how ...
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Five quick ways to speed up your ecommerce conversions

30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, but it isn’t. Using scarcity, urgency, and exclusivity to influence your potential customers into buying can significantly improve your conversions. Let’s have a look at five quick and lesser-known ways to speed up ecommerce conversions. The retail ecommerce revenues are predicted to grow to $4.88 trillion  in 2021. But many ecommerce stores struggle to boost conversions because  75% of people  abandon the cart never to return.    Fortunately, there are techniques to reduce cart abandonment and increase conversion rates. Let’s have a look at five quick and lesser-known ways to speed up ecommerce conversions.   1. Understand and fill the need gap – Scarcity, urgency, and exclusivity   Understanding scarcity, urgency, and exclusivity can be one of the best ways to ...
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The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest  broad  core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched  early May , but  all  leading digital marketers and webmaster community agree that  it’ s   one of the biggest Google algorithm updates. Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. The latest  broad core algorithm update, called the May core update, is making headlines in the SEO world. It’s the second update of 2020, but the last one didn’t cause as big of an impact as this one.    It was launched  early May , but  all  leading digital marketers and webmaster community agree that  it’ s   one of the biggest Google algorithm updates. R esearch of  SEMrush  connects this update   to change in search intent after the pandemic.  Q ueries that were o...
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The data-driven approach to making backlink analysis decisions

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and consequently, backlink analysis remains the most important step to organic visibility. However, everyone in our industry keeps facing the same question again and again: How to tell good links from the bad ones? All of the SEOs working with sites with more than 20 pages and brands with more than $200 budget know that looking at each backlink is hardly possible. Is there a data-driven approach to link building? Ann Smarty helps you create a data-driven backlink analysis strategy. Backlink analysis has always been one of the toughest tasks of digital marketers and one SEOs have never really found an agreement upon. And Google has never bee...
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Top three marketing trends for the COVID-19 era

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.   If you want to stay on top of what ’ s going on in the marketing industry, you have to meet people where they are.  Founder and CEO of  Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer demand and capitalize on the industry dynamics. Today, marketing shifts happen without warning and seemingly overnight. The novel coronavirus caused the initial wave, and now the  industry is impacted  by the surf. People under stay-at-home orders are spending more time online, leading to Facebook traffic spikes, Google search adjustments, and the rise in popularity of  social channels like  TikTok . The COVID-19 era impacted the world, and marketers are scrambling to adjust.   Before the internet, changes in the marketing space occurred at a glacial pace. Marketers would develop best practices for the rare emergence of a n...
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How Twitter is contributing to support masses during the Coronavirus outbreak

30-second summary: When it’s  about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. Twitter condemned any spread of misleading information on its platform. Twitter further donated a million dollars to support journalism during the pandemic. More details on all these and a list of reliable Twitter accounts you can follow for accurate information. The Coronavirus pandemic has created some unusual times and as we know unusual times call for extraordinary measures. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. The r ole of social media during the pandemic Social media platforms account to entertain almost 4.6 billion people  from all around the worl...
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