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Showing posts from June, 2020

Google advanced search: Six powerful tips for better SEO

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed. In this how-to guide, Venngage’s Aditya Sheth outlines six Google advanced search hacks you need to know to master Google search and become a better SEO. I have to come clean on something: I’m lazy. While being lazy may not be a virtue, it does come with an unseen advantage: It allows you to look for creative ways to get things done without necessarily spending more time. And as an SEO , I’m always looking for ways to get more done without working longer hours. Essentially: aiming to accomplish more with less. One way to do more with less is to look for tools, tactics or even hacks that help you cut down time wasted and get more done, faster....
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Four strategies to maintain your social media activity during a crisis

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront. Roman Daneghyan shares four strategies to maintain your social media activity during a crisis. Social media is a fun place where we can engage with our audience on a daily basis. You’re probably already familiar with the benefits of social media, which means you maintain consistent social media activity.  Unfortunately, during troubling times like the COVID-19 outbreak that we’re experiencing today, businesses often struggle to maintain an active social media presence. Your budget is low, the workforce is limited, and there’s usually little motivation to produce content with everything that’s going on around you.  Still, it’s not that hard to maintain social media activity during a crisis, a...
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Guide: How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.  Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! If you have a content marketing strategy already in place, you’re no stranger to the fundamental principles that guide it. Your goal is to naturally attract more readers, fans, and followers by providing them with information and/or entertainment they want to consume. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing ...
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Nine tips to increase the average order value (AOV) of your ecommerce store

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.   However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue. Kevin Payne lets you in on how you can increase your AOV through some smart, simple, and effective methods. When you’re running an ecommerce store , you should know that average order value (AOV) can help you get to know your customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.   In this post, we’ll talk about what AOV is, the simple formula to calculate it, and how to increase the AOV of your own ecommerce store.   What is “Average Order Value” (AOV) and how it works Average order value refers to how much each customer spends per cart checkout with your store. It’s calcu...
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How to plan your social media strategy for any business

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of vanity social media metrics. Strive to understand who your target audience is. Are your social media followers a mirror image of your potential customer? Should your social media strategy stick by the rules of the trade and only use tried and proven platforms? Should you innovate and use unconventional platforms? This article broaches all these questions and presents you with examples of real-life brands that have excelled at their social media approach, by playing by the rules and at times, going into uncharted social media waters. Amazon’s founder Jeff Bezos once said that a major determinant of your brand’s potency is what people say about it when you are o...
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