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Showing posts from July, 2020

Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021. But how exactly can you use podcasts to boost your internet marketing campaign? How can you ensure that creating audio content is a rewarding investment for your particular business?   Internet marketing specialist, Nasirabadi Reza, decode the answers to a lot of these key questions. Hop on! Not so long ago, commuting was my favorite part of the day. Driving and traffic jams aside, it was the time when I could relax my mind. With music blasting on the car’s audio system (which I had specially upgraded – just so you know), I would zone out and temporarily free myself from thinkin...
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Nine mistakes to avoid when contacting websites for backlinks

30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks. While backlinks are important, they are not easy to get and the outreach process can be timely and expensive. There are a common set of guidelines to follow when looking to obtain backlinks. However, these guidelines are often breached, impacting a sites ability to get more backlinks. Anyone who knows anything about boosting a website’s SEO and earning the praise of the Google Gods knows the importance of backlinks. Not only do backlinks send more traffic to your site, but they help you gain notoriety as an authority in your industry.    Some backlinks are gained organically, which means one website stumbles upon the amazing content on your web page and links to it without you asking. Others are gained by paying, providing content, or begging a...
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10 Reasons why marketers use data to make budgeting decisions

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart  budgeting decisions . Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.    Budgeting is a crucial part of any marketing strategy. Because of the growing benefits of using big data to bolster marketing strategies, expenses spent on  analytics are  expected to climb 200%  over the next three years. Here’s a quick look at 10 ways that enable you to use data for crafting profitable marketing plans.   Creating a marketing strategy isn’t just about rolling out advertisements— marketing has evolved with the times. No longer are businesses confined to print and radio advertising, but they now also have a multitude of onlin e options to choose from, like pay-per-click (PPC) advertising, paid search, and paid social marketing.   Bear in...
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Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through the calculations for each of the metrics. There are three common ways to measure brand health – focus groups, questionnaires, and social listening tools. Brand health is a collection of metrics that shows how much your branding contributes to achieving your goals. It applies equally to multinational corporations and tiny new Instagram businesses: no matter the size of your company, your clients are either affected by your branding, or they aren’t, or they are affected to some extent. Knowing the details of your brand health will help you see the strengths and weaknesses of your branding, and help you decide on the future actions reg...
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What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

30-second summary: While  nofollow  links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.    Shortly afterward, Google made further amendments to all three links.  This article breaks down where things currently stand.   Joseph Dyson discusses whether the new link attributes impact rankings and concludes with suggestions on how businesses can improve online visibility.   Whether you’re an SEO newbie or a seasoned pro, we’re sure you’re familiar with the cardinal rule of the game: evolution.   Stagnancy isn’t a common sight in the  digital marketing world .    Google is constantly releasing new updates as it moves toward more seamless and accurate crawling, indexing, and ranking.    On September 10 th  2019, Google set the bar higher than before by  adding two new attributes  alongside the preexisting “nofollow” attribute, which had b...
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