Skip to main content

Posts

Showing posts from August, 2020

App store optimization success: Top five KPIs you must measure

30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available in app stores but all of them are not equally successful. App Store Optimization (ASO) is one of the techniques that app owners and developers used to optimize their mobile for keywords. After that, you need to measure campaign success by monitoring some of the KPI. Today we will discuss what KPI you should keep monitor to measure the success of your app optimization campaign. Across two major app marketplaces, there are already more than two million mobile apps and still counting. Mobile apps have made inroads across all nooks and corners of our daily lives and enterprise operations. But despite all these, not all mobile apps are equally successful, and there is a multitude of apps that struggle to survive as businesses. Perhaps, App Store Optimization (ASO) i...

Five content promotion strategies SaaS marketers should implement today

30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your content is to promote and distribute it across various channels. Directive’s Content Writer, Izabelle Hundrev, shares five creative content promotions strategies that SaaS marketers can use to cut through the noise in an overpopulated industry. What’s the point of creating content if no one sees it? There isn’t one. That’s why promoting and distributing content is equally as important as writing it. Without a solid promotional strategy, even the most original and compelling piece of content has the potential to fall flat.  When looking at the software-as-a-service (SaaS) industry specifically, space is becoming increasingly crowded. No matter what a...

How to teach an old blog new SEO tricks

30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site. Obsolete content, broken links, and technical issues are among the correctable items that can help reverse declining search traffic. Principal and senior digital marketing consultant at Webbiquity LLC, Tom Pick shares a nine-step process to identify and fix your old blog site’s problems and regain organic traffic growth. Do you ever feel like Google has fallen out of love with your old blog or website? Sure, there’s still acknowledgment, but the spark is gone, and the (traffic) relationship is no longer growing? Fear not, there is hope. You can rekindle those rankings. Here’s what to do. If you’ve been working in digital marketing or SEO for a while, you’ve likely run into this situation: a new website/blog is la...

Content marketing fails: How to analyze and improve

30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem. Content distribution is one of the most straightforward things to analyze, look at website traffic, and backlinks. Content conversion is more tricky to analyze, but you can use customer journey mapping and Google’s Attribution report to get a clear picture. Content marketing is one of the most viable ways to increase website authority in the long run. Over 69% of companies actively invest in content marketing and 86% of professionals indicate it increases brand awareness , one of the most important things for long term success . There are countless amazing guides on how to create and execute a content marketing strategy . However, when a novice creates a strategy, works for three to six months, and sees no returns...

Top five tips to use Twitter’s new Voice Tweets feature

30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add context and nuance that strictly visual language can’t capture. Voices.com’s CEO David Ciccarelli shares five tips for building a strategy that caters to audiences’ ears, not just their eyes, and creating successful Voice Tweets. In a  2009 interview with the Los Angeles Times, Twitter co-founder Jack Dorsey recalled how the platform got its name. He said the definition for the word “Twitter” was perfect because it “was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.” This may have been true then, but Twitter evolved from a website full of inconsequential information to one of the world’s largest news sources. Today, the social media platform broadcasts everyone’s messages, including individuals, Fortune 500 comp...

Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world

30-second summary: Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the right state of mind to interact with the brands’ ads. Content sponsorship is going to build strong relationships between brands and consumers, as the values and purpose of each brand will be transmitted to the audience in a non-aggressive sales-y way. Channel integration can become the norm as channels can support each other through insights. User-based targeting will still allow for personalization with the consent of the user. Let’s face it. The world is going through difficult times, and so is every method of advertising. People are suspicious and don’t trust advertising, thinking that ads may lead to fraud or that advertisers act only to their own benefit and that the consumers will get no value out these promotional banners sitting around the content they visit. They get annoyed when vi...