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Showing posts from November, 2020

Four digital marketing strategies to prepare for a wild holiday season

30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers four tips for breaking through the noise to get in front of your customers and boost sales this holiday season. Retailers already set up for online sales had an immediate advantage, but others quickly fell behind. Instead of reaping profits from consumers who have chosen to shop from home, retailers without online infrastructures have missed out on booming sales opportunities. Online shopping was already trending upward before the pandemic, but the pandemic pushed the shift from physical to ecommerce ahead by five years . Businesses cannot afford to overlook digital. But one question remains: How can they bolster their online presence a...
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The rise of vertical search engines

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect. B2B search helps fuel SMB’s and the mid-market because more businesses get found. On October 20, 2020, the Justice Department sued Google, an Alphabet subsidiary, claiming the company’s internet search platform is an illegal monopoly that is harmful to both competition and consumers. The case aims to prove that Google’s position as a dominant search provider limits consumer choice and partnerships with companies like Apple suppresses competition. Taking on Big Tech has been a mainstay in the national conversation ever since the 2016 Presidential election, but this is...
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Internal communication plan: How SMB marketing teams can achieve growth

30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes. Creating an internal communication plan has become a massive priority this year.  With more companies working remotely , documenting processes and making them accessible to teams has taken precedence over many other tasks. Since team members cannot walk over to each other’s desks for a quick chat, it has become key for upper management to determine how best to facilitate teamwork. Overcoming communication barriers in such an environment will take planning—especially as this remote working situation ...
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Holiday marketing: Get the data that puts you ahead of the competition

What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids when the entire family comes together? Sorry, we know you’re a marketer; you don’t have time for that. You’re busy worrying whether you have everything you need so your marketing strategy can ensure the biggest possible chunk of holiday traffic and generate maximum sales. This post investigates seasonal marketing statistics of the past few years and provides some...
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How visual content can give a boost to your SEO and how to take advantage

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how adding optimized images to your site can boost your search visits from your target audience. See examples of how companies are successfully incorporating visual content into their marketing and websites. It’s no secret that visual content is hot right now (queue the Zoolander references). You know content formats like video, infographics, GIFs, memes, and more should be a part of your content strategy , but did you know these also impact your site’s SEO? How does visual content impact SEO? There is so much value to adding visual content on your website . While your written content serves the purpose of enabling you to naturally incorporate key...
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Artificial intelligence (AI) is key to reducing digital ad waste

30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s even more critical is to track true conversions, meaning the leads that actually convert into paying customers for a business. The issue is that Google and other ad platforms treat all conversions as equal, a major flaw in the system. Do you really want your advertising budget being wasted on ads that are producing solicitations instead of qualified leads? More insights on how the world’s first AI Smart Core ℠ , SherloQ is revolutionizing how websites and digital ad campaigns operate altogether. As pay-per-click (PPC) costs continue to increase, it’s more important than ever for marketers and digital ad agencies to be able to access their data – all of their data. A recent article by Susan Wenogard talks about just how critical it is to track all conversions. I would argue what’s even more critical is to ...
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