Digital Marketing News

The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers. from Marketing Dive - Latest News https://ift.tt/2KnCzSJ

The YouTube alternative's revenue and user base have surged as homebound viewers seek more digital video content during the pandemic. from Marketing Dive - Latest News https://ift.tt/2JdMmtJ

While the most empowered consumers expect to become more digitally engaged with brands, they require multiple types of experiences for a richer, holistic emotional journey. from Marketing Dive - Latest News https://ift.tt/3mFU1Pn

Creative built around nostalgia for a holiday classic continues a trend that started around the Super Bowl and has endured despite COVID-19 disruptions. from Marketing Dive - Latest News https://ift.tt/2WEaQQ4

The retail chain's self-serve platform that launched in January is now responsible for half of its sponsored products ads revenue. from Marketing Dive - Latest News https://ift.tt/2JcjpOR

Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year. from Marketing Dive - Latest News https://ift.tt/3nHNSU4

A cone-shaped version of Doritos returns as the brand re-teams with Ali Landry, who starred in an iconic Super Bowl ad that introduced the snack in 1998. from Marketing Dive - Latest News https://ift.tt/3axhb7V

A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes. from Marketing Dive - Latest News https://ift.tt/37Dfp3u

The Super Bowl LV experience is likely to be different from past years, with 70% of viewers avoiding parties and 60% open to social justice messaging. from Marketing Dive - Latest News https://ift.tt/37BMyMF

The website can help parent company PepsiCo collect first-party data on younger consumers who are interested in gaming and esports. from Marketing Dive - Latest News https://ift.tt/38mAsGt

Platforms targeted in the paid advertising pause — particularly Facebook — continue to face heavy criticism on fronts both reputational and regulatory.  from Marketing Dive - Latest News https://ift.tt/34nAeh2

After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app. from Marketing Dive - Latest News https://ift.tt/3alTgIv

Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month. from Marketing Dive - Latest News https://ift.tt/2J2jAfJ

Following three years of successful short Halloween-themed films, the brand is ramping up with four new festive entries on social media for the holidays. from Marketing Dive - Latest News https://ift.tt/34nEZau

The CPG giant is upping its marketing spend 30% as it seeks to understand how consumers connect to its brands. from Marketing Dive - Latest News https://ift.tt/2WtAMxO

While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found. from Marketing Dive - Latest News https://ift.tt/3nz3itG

The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that has grown popular during the pandemic. from Marketing Dive - Latest News https://ift.tt/34kfze4

Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles. from Marketing Dive - Latest News https://ift.tt/2Wnd0Dl

A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform. from Marketing Dive - Latest News https://ift.tt/2WoSFh5

"Friday Night Bites" brought together celebrities, influencers and gamers for pizza-themed challenges. from Marketing Dive - Latest News https://ift.tt/3r3J2m5

With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration. from Marketing Dive - Latest News https://ift.tt/34l3uoX

"Friday Night Bites" brought together celebrities, influencers and gamers for pizza-themed challenges. from Marketing Dive - Latest News https://ift.tt/3af6arU

OpenX is supporting Unified ID 2.0, an open source tracking technology backed by The Trade Desk, while Neustar's Fabrick ID merges audience data across stakeholders.  from Marketing Dive - Latest News https://ift.tt/34holJJ

A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids. from Marketing Dive - Latest News https://ift.tt/3anGl9f

While budgets are expected to increase, concerns about data privacy, ad tracking and cross-platform measurement remain. from Marketing Dive - Latest News https://ift.tt/3nrMRiC

Advertisers face a tricky playing field in preparing for 2021's big game, juggling uncertainty and finessing creative to strike the appropriate tone following a bleak year. Tune in here for updates on the game's ads ahead of Feb. 7. from Marketing Dive - Latest News https://ift.tt/37mfI2i

As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted actor Josh Gad to read "'Twas the End of 2020." from Marketing Dive - Latest News https://ift.tt/3akt6WC

In exchange for a month's supply of water, Volvic is asking people to share the habits and recipes that are helping them keep resolutions to lead a healthier lifestyle by avoiding alcohol for a month. from Marketing Dive - Latest News https://ift.tt/34llC1I

The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited. from Marketing Dive - Latest News https://ift.tt/3gOSJ2W

In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours. from Marketing Dive - Latest News https://ift.tt/3miP8LL

To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James. from Marketing Dive - Latest News https://ift.tt/385pa9A

Companies can offer vouchers that show their logo, giving them a way to create branded experiences that serve as another touch point with customers. from Marketing Dive - Latest News https://ift.tt/38lt12z

While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform. from Marketing Dive - Latest News https://ift.tt/3nmvekn

In a new phase of capitalism, companies will adjust their marketing techniques to provide both economic and societal value, writes Steven van Belleghem. from Marketing Dive - Latest News https://ift.tt/37ZXwL2

Six-second ads can be as effective as 15-second ads in helping brands not only to raise awareness, but also to increase brand preference, search intent and purchase intent. from Marketing Dive - Latest News https://ift.tt/3nvoIIl

Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom. from Marketing Dive - Latest News https://ift.tt/3oNPEDe

Find out why you may be losing 20-30% in revenue, and how to stop it. from Marketing Dive - Latest News https://ift.tt/34arA5M

The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the end of a brutal year. from Marketing Dive - Latest News https://ift.tt/379aLd9

Change the Whirled's theme aligns with the brand's history of activism and amplifies Kaepernick's stances around divisive issues like defunding the police. from Marketing Dive - Latest News https://ift.tt/3ndHjZ5

The connected hardware was introduced during a "Power Up, Play On!" livestream pitting the NBA's Jamal Murray against online celebrity Dr Disrespect. from Marketing Dive - Latest News https://ift.tt/3gKAOuw

As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home. from Marketing Dive - Latest News https://ift.tt/372bFYR

More than one-third of respondents think podcasts carry too many ads, though a new report found no meaningful change in ad-skipping behavior. from Marketing Dive - Latest News https://ift.tt/3oIraeK

Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says. from Marketing Dive - Latest News https://ift.tt/37TPROi

A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. from Marketing Dive - Latest News https://ift.tt/374YE0N

Promising a "complete redesign" of its agency models, the beverage giant is looking to optimize investments that totaled more than $4 billion in 2019. from Marketing Dive - Latest News https://ift.tt/3gz1iPh

A survey commissioned by the fixtures maker finds that — along with COVID-19 — Americans want to leave behind the expression "new normal," "virtual everything" and canceled vacations. from Marketing Dive - Latest News https://ift.tt/3n85jg9

The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims. from Marketing Dive - Latest News https://ift.tt/3gxSSYB

Make sure your company is ready for iOS 14 and learn the best methods for securing user opt-in. from Marketing Dive - Latest News https://ift.tt/341M5S1

Federal regulators, who this year also blocked Edgewell's $1.4 billion takeover of men's brand Harry's, said prices could rise without the competition. from Marketing Dive - Latest News https://ift.tt/3neJnQo

Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game. from Marketing Dive - Latest News https://ift.tt/37QcfIm

As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free candy. from Marketing Dive - Latest News https://ift.tt/3qGgbUB

Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed. from Marketing Dive - Latest News https://ift.tt/37KZ6R2

An online "Ice Cream Exchange" doles out deals for brands including Talenti and Magnum through popular delivery apps and retailers. from Marketing Dive - Latest News https://ift.tt/2KbcqFS

From Chipotle to Ben & Jerry's, these are the companies and executives that epitomized leadership in crisis this year. from Marketing Dive - Latest News https://ift.tt/33VXZfX

The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic. from Marketing Dive - Latest News https://ift.tt/3gtci0y

As others scrambled to respond to the movement for racial justice, the Unilever ice cream label built on years of advocacy to go above and beyond most brands. from Marketing Dive - Latest News https://ift.tt/2K3KqnV

A sparse ad directly addressing systemic racism punctuated the CPG marketer's history of purpose-driven initiatives. from Marketing Dive - Latest News https://ift.tt/3n1w4TA

Stepping up as CMO of Lowe's in February, Thalberg has not only shepherded the retailer through an unprecedented crisis, but also broadened the brand's ambitions despite pandemic hurdles. from Marketing Dive - Latest News https://ift.tt/36ZD9yd

Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. from Marketing Dive - Latest News https://ift.tt/36XdINK

The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels. from Marketing Dive - Latest News https://ift.tt/3mXnkOl

The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller. from Marketing Dive - Latest News https://ift.tt/2JLieX0

The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers. from Marketing Dive - Latest News https://ift.tt/39SFYTC

The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl. from Marketing Dive - Latest News https://ift.tt/3qDF1EN

Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing. from Marketing Dive - Latest News https://ift.tt/2VQLE8m

As brands engage with consumers this year, it's imperative they find useful ways to foster connection, alleviate stress and enhance experiences, writes Connelly Partners' Hillary Williams. from Marketing Dive - Latest News https://ift.tt/2Ld9fOx

Having joined in February, Marisa Thalberg has been put through a gauntlet in 2020, but it's only affirmed her belief in the leadership role CMOs can play. from Marketing Dive - Latest News https://ift.tt/37Iek9n

"A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce. from Marketing Dive - Latest News https://ift.tt/2W1Hg6V

As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home. from Marketing Dive - Latest News https://ift.tt/36RiAUI

A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach. from Marketing Dive - Latest News https://ift.tt/2VMkLCu

Anticipating a surge in births as the pandemic extends past the nine-month mark, the brand lets fans customize the logo with their baby's name. from Marketing Dive - Latest News https://ift.tt/2VKPqQK

The video game industry spent $45 million on ads during the first two weeks of November to build excitement for the holiday shopping season. from Marketing Dive - Latest News https://ift.tt/3mXD4kg

Featuring musician Sia, the "Holiday Hits Different" campaign includes TV, out-of-home and digital ads. from Marketing Dive - Latest News https://ift.tt/3mRsnzC

The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars. from Marketing Dive - Latest News https://ift.tt/2VMhq6y

Brands are ramping up familiar tones in their seasonal spots as they look to connect emotionally with consumers at the end of a tough year. from Marketing Dive - Latest News https://ift.tt/3lPK3KV

"Up Early Tonight" emulates late-night shows and signals how marketers like Kimberly-Clark are adjusting content strategy for the streaming boom. from Marketing Dive - Latest News https://ift.tt/3qsyOeL

Four 10-second videos put the brand's chips and iconic tubular packaging front and center, arriving as it refreshes its logo for the first time in 20 years. from Marketing Dive - Latest News https://ift.tt/3qu55SQ

The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars. from Mobile Marketer - Latest News https://ift.tt/39CPOJk

GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le. from Mobile Marketer - Latest News https://ift.tt/3qw9N28

In the latest example of content and commerce merging, viewers of "Origins" can easily order featured ingredients from grocery delivery service Amazon Fresh. from Mobile Marketer - Latest News https://ift.tt/3g8vwZv

An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic. from Mobile Marketer - Latest News https://ift.tt/33FyT52

"Mindful Moments" content fits with the app's broader goal of getting people to practice good dental habits by gamifying mundane routines like brushing teeth. from Mobile Marketer - Latest News https://ift.tt/3lz5qzW

The soda giant is one of the most substantial brands to advertise on the TikTok rival so far. from Mobile Marketer - Latest News https://ift.tt/3g2SJvY

Game developers ramped up their marketing efforts this year, boosting app installs attributed to advertisements by 69%. from Mobile Marketer - Latest News https://ift.tt/3qlEaII

The annual end-of-year effort showcases how music and podcasts have kept people entertained and informed during a tumultuous year. from Mobile Marketer - Latest News https://ift.tt/2Js9m8w

Companies spread out deals in the weeks leading up to Black Friday, resulting in a "surge" of first-time installs of retail apps. from Mobile Marketer - Latest News https://ift.tt/3qvRgDo

After exploring the augmented reality garden, users are steered toward the luxury brand's website to purchase Bloom fragrances directly. from Mobile Marketer - Latest News https://ift.tt/2JGK7Pp

Pandemic-related uncertainties led many consumers to curtail nonessential spending, while delays in upgrades to 5G also dampened sales, Gartner found. from Mobile Marketer - Latest News https://ift.tt/33Avrsj

Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce. from Mobile Marketer - Latest News https://ift.tt/2KM6Rhx

Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge. from Mobile Marketer - Latest News https://ift.tt/37nLpqR

The burger chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer. from Mobile Marketer - Latest News https://ift.tt/33y7j9G