Digital Marketing News

Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year. from Marketing Dive - Latest News https://ift.tt/3t7Y7Eh

A new brand positioning was crafted to highlight Discover's financial services beyond just transactions. from Marketing Dive - Latest News https://ift.tt/39ryAOz

Along with a social media series and sweepstakes, the campaign includes a spot that will air in key regional markets during the Super Bowl. from Marketing Dive - Latest News https://ift.tt/3czCpmX

The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots. from Marketing Dive - Latest News https://ift.tt/3ovt8yc

With many stores still closed and shoppers stuck at home, mobile screens have become increasingly central to the way people experience brands. from Marketing Dive - Latest News https://ift.tt/3a87z1I

The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category. from Marketing Dive - Latest News https://ift.tt/3orB046

QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind. from Marketing Dive - Latest News https://ift.tt/39rbmIj

Now known as Walmart Connect, the retail media network is looking to scale into a top-10 offering by developing its own demand-side platform. from Marketing Dive - Latest News https://ift.tt/36iQDnW

Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic.  from Marketing Dive - Latest News https://ift.tt/2KUGSVA

Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips. from Marketing Dive - Latest News https://ift.tt/3ciRuZD

CEO Mark Zuckerberg cautioned that small businesses will no longer be able to reach their customers with targeted ads due to Apple's planned changes to IDFA. from Marketing Dive - Latest News https://ift.tt/3okMG8E

Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products. from Marketing Dive - Latest News https://ift.tt/3chKRae

The purpose-driven #HereToBeHeard push seeks to build on prior efforts by the marketer, including removing gender bias and negative stereotypes from ads. from Marketing Dive - Latest News https://ift.tt/3piZ625

Brick-and-mortar retailers and travel companies that bore the brunt of the economic slump show signs of recovery after a relatively strong fourth quarter. from Marketing Dive - Latest News https://ift.tt/3ppdNAO

The Unilever brand joins a growing group of Super Bowl newcomers that have seen higher sales during the pandemic and want to showcase a commitment to social responsibility. from Marketing Dive - Latest News https://ift.tt/2MrBWIr

The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming. from Marketing Dive - Latest News https://ift.tt/3sZOB68

Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity. from Marketing Dive - Latest News https://ift.tt/3cc2NCY

Sports fans can share videos of their "epic moves" on social media for prizes that include an overstuffed, motorized chair valued at $32,500. from Marketing Dive - Latest News https://ift.tt/36eamFu

To promote the product launch, the company offered drone delivery in the "buzzworthy" community of Coffee County, Georgia. from Marketing Dive - Latest News https://ift.tt/3okZ9sI

Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer. from Marketing Dive - Latest News https://ift.tt/39jv5tp

Chief marketers must standardize what their role involves in order to align their skills with growth strategy and measure success, writes MMA CEO Greg Stuart. from Marketing Dive - Latest News https://ift.tt/3iZhcUF

A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game. from Marketing Dive - Latest News https://ift.tt/2MkXLJt

A reimagination of the "People in Your Neighborhood" song from the children's show highlights all the things that people can order via the app. from Marketing Dive - Latest News https://ift.tt/2YatLm7

The AB InBev flagship will forgo a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that include a digital short film. from Marketing Dive - Latest News https://ift.tt/3c5ZYmZ

The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community. from Marketing Dive - Latest News https://ift.tt/2LUqB3K

Winners will get a case of snacks that feature more cookie dough crunch than Greek yogurt — the opposite of the brand's regular Flip product. from Marketing Dive - Latest News https://ift.tt/3iVTEA1

With so many ways to get involved what is most important is to determine the alignment between your brand/offering and the audience you're trying to engage. from Marketing Dive - Latest News https://ift.tt/3sOZ989

Find out why brands are all-in on WebAR and what you need to know to add it to your marketing plans. from Marketing Dive - Latest News https://ift.tt/2Y9GO7k

OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales. from Marketing Dive - Latest News https://ift.tt/3o87kJ1

The campaign was inspired by a global experiment in which people were asked to "draw ketchup" and most drew the iconic bottle from memory. from Marketing Dive - Latest News https://ift.tt/2Y1bLe6

The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers. from Marketing Dive - Latest News https://ift.tt/3p7YGvc

The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes. from Marketing Dive - Latest News https://ift.tt/361FVlN

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found. from Marketing Dive - Latest News https://ift.tt/3qCu31x

Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review.  from Marketing Dive - Latest News https://ift.tt/3qLYbYt

By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness. from Marketing Dive - Latest News https://ift.tt/3p6KUcv

The company is well-positioned to address macro trends like a continued focus on home and stronger preference for reputable brands, per CFO Jon Moeller. from Marketing Dive - Latest News https://ift.tt/3p9g3vY

Kantar clients who use its dedicated search tools can now access Adthena's AI-powered search intelligence product suite. from Marketing Dive - Latest News https://ift.tt/3bXYFGH

The TikTok rival could be looking to the big game as a stage to better familiarize consumers with its brand and scale its user base. from Marketing Dive - Latest News https://ift.tt/2XVefKL

The percentage of 18- to 23-year-olds that said it's "cool" to be associated with a brand on social media fell to 46% in 2020 from 52% in 2019. from Marketing Dive - Latest News https://ift.tt/3bXtStG

The packaged food marketer seeks to inspire creativity in kids with its "Imagine That" campaign. from Marketing Dive - Latest News https://ift.tt/3o1AY2r

As digital media increasingly present effective alternatives to traditional ad buys, they also increase the value of and control over data, pushing more marketers to take operations in house. from Marketing Dive - Latest News https://ift.tt/35XPYIJ

Dynamic creative ads tailor imagery and information to support brands' focus on online shopping as Pinterest plays catch up in automation. from Marketing Dive - Latest News https://ift.tt/2XZxbs6

In response to questions about shareholder resolutions, both companies outlined their stances against hate speech and steps they've taken to address the issue. from Marketing Dive - Latest News https://ift.tt/3sG2Qgg

Almost three quarters of marketers said they will rely on existing customers for growth rather than developing new markets in the months ahead.  from Marketing Dive - Latest News https://ift.tt/35StuIS

To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement. from Marketing Dive - Latest News https://ift.tt/3itSpry

Successful data collaborations come from addressing preconceived notions, understanding why they have become myths and championing privacy-conscious ways of working with trusted partners. from Marketing Dive - Latest News https://ift.tt/35TiI50

A 90-second ad teases the brand's first all-electric car while illustrating the impact of the wheel's revolutionary design on transportation and beyond. from Marketing Dive - Latest News https://ift.tt/2KlVDAG

NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series. from Marketing Dive - Latest News https://ift.tt/3qlIPJQ

The deal addresses the need to measure both business outcomes and brand impact for ads amid a media marketplace fragmented between linear and streaming TV. from Marketing Dive - Latest News https://ift.tt/3oOOFD4

Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied. from Marketing Dive - Latest News https://ift.tt/2LylMN2

Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing. from Marketing Dive - Latest News https://ift.tt/3qf9Ka6

The L'Oréal-owned brand in 2020 tapped influencers, a new livestream series and virtual consultations via Instagram and YouTube, helping to spur a 9.4% lift in hair color sales. from Marketing Dive - Latest News https://ift.tt/38JNvU4

App Annie indicates financial pressures sent marketers on the hunt for cheaper ad inventory like interstitials during a banner year for engagement. from Marketing Dive - Latest News https://ift.tt/3ssNuvc

A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit. from Marketing Dive - Latest News https://ift.tt/2XDHLF1

AB InBev's non-alcoholic beer brand is tapping research by the dating app that found 32% of singles feel social pressure to drink on a first date. from Marketing Dive - Latest News https://ift.tt/2Lve9qE

The luxury carmaker will customize a full-size version of its 2021 IS sedan based on poll results from Wednesday's livestream. from Marketing Dive - Latest News https://ift.tt/2Lv6Q2c

The soccer federation partnered with Universal Music to showcase the power of music as part of a broader push into original audio programming. from Marketing Dive - Latest News https://ift.tt/2LTF9jp

The commercial for Cheetos Crunch Pop Mix will mark the second straight year that Cheetos has run an ad in the big game. from Marketing Dive - Latest News https://ift.tt/2LoSjp2

An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year. from Marketing Dive - Latest News https://ift.tt/2Lwy74s

During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans. from Marketing Dive - Latest News https://ift.tt/3oBrSKZ

The toymaker is leveraging the card game's popularity to expand its reach via in-app games, livestreams and collaborations with celebrities. from Marketing Dive - Latest News https://ift.tt/3sjBFHP

Speaking at CES, the executive detailed how P&G is asserting greater control over its business, including a media planning strategy that is now handled 80% in-house. from Marketing Dive - Latest News https://ift.tt/35A5VUY

Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app. from Marketing Dive - Latest News https://ift.tt/3qgv27d

QSR veteran Dwayne Chambers explained how an in-house marketing team and the restaurant's drive-thru concept helped the chain score a record year. from Marketing Dive - Latest News https://ift.tt/3bxY26r

An expanded Super Bowl play from the snack marketer suggests parent PepsiCo is looking to dominate advertising around an unusual big game. from Marketing Dive - Latest News https://ift.tt/3btxtPP

More than half of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report. from Marketing Dive - Latest News https://ift.tt/2XxPTGP

The group's third acquisition of the new year signals marketing M&A may be ramping up after stalling during the early days of the pandemic. from Marketing Dive - Latest News https://ift.tt/35yP3hq

Creative riffing on the "greatest of all time" phrase launches as the automaker confirmed it is skipping the Super Bowl this year. from Marketing Dive - Latest News https://ift.tt/35x6MWJ

Next month's Super Bowl is likely to bring more lighthearted, nostalgic and inspiring spots as brands look to engage pandemic-weary consumers, Ace Metrix predicts. from Marketing Dive - Latest News https://ift.tt/3buvoTx

The Roku Channel will premiere more than a dozen titles that didn't get a chance to stream on Quibi, which could drive audience and ad revenue growth. from Marketing Dive - Latest News https://ift.tt/3i4T8ik

An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles. from Marketing Dive - Latest News https://ift.tt/3qaH02c

Disney+ had the advantage of brand recognition and a strong content library from the outset, positioning it for the next step in its evolution, Innovid's Tal Chalozin writes. from Marketing Dive - Latest News https://ift.tt/3i0JkWG

With more companies criticizing Wednesday's chaos, the ice cream brand's endorsement of removing the president from office stands out. from Marketing Dive - Latest News https://ift.tt/3otISCG

As part of its multichannel campaign, the brand debuted a national TV ad, an Instagram activation and packaging with QR codes that activate digital content. from Marketing Dive - Latest News https://ift.tt/3ovJw2S

The campaign reflects Molson Coors' strategy of committing to action, doing something, finding trusted partners, moving forward and doubling down on creativity. from Marketing Dive - Latest News https://ift.tt/3otD10b

Cancellations of big public events pushed marketers to rethink and reformat events for the holiday to reach at-home folks glued to their phones. from Marketing Dive - Latest News https://ift.tt/2LseZ7h

The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind. from Marketing Dive - Latest News https://ift.tt/3hRz1Ee

A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time. from Marketing Dive - Latest News https://ift.tt/3pYcoRp

TikTok generated $4.7 million globally in revenue on Christmas, making it the top non-gaming app based on spending, according to Sensor Tower. from Marketing Dive - Latest News https://ift.tt/2MJhiDG

Efforts large and small are reportedly on hold as unrest continues to roil Washington, but radio silence may also send the wrong message. from Marketing Dive - Latest News https://ift.tt/38mA7Vo

An executive with a strong digital track record at IBM, Citigroup, Gilt Groupe and Travelocity, Peluso arrives during a period of transformation for the health services company. from Marketing Dive - Latest News https://ift.tt/2MLw6Sp

To celebrate 10,000 miles of restored trails, the General Mills brand tapped Daveed Diggs to remake The Proclaimers hit "I’m Gonna Be (500 Miles)." from Marketing Dive - Latest News https://ift.tt/38p4wmh

With its all-encompassing visual update, the QSR chain also seeks to demonstrate its improvements to food quality and sustainability. from Marketing Dive - Latest News https://ift.tt/3oAdORK

Revealed in a record-breaking display of drone pyrotechnics, the new look aims to reflect broader transformation in the automotive space. from Marketing Dive - Latest News https://ift.tt/3nsCEC5

Digital ad spend by retailers climbed 22% in October and November from a year earlier as part of efforts to reach homebound shoppers. from Marketing Dive - Latest News https://ift.tt/3nlnL4n

#KeepHerPlaying seeks to promote the benefits of sports while raising money for a nonprofit started by tennis legend Billie Jean King. from Marketing Dive - Latest News https://ift.tt/38g39Gm

The brands, from Cheerios to Lucky Charms, will recreate the "vintage milk man experience" and kick off a social media challenge. from Marketing Dive - Latest News https://ift.tt/395bVGu

The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year. from Marketing Dive - Latest News https://ift.tt/3niCwoi

Through a new TV spot, business training and mentorship, the omnichannel effort aims to spur $100 million in sales for these restaurants over the next five years. from Marketing Dive - Latest News https://ift.tt/3pVg2vB

After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master. from Marketing Dive - Latest News https://ift.tt/2XctyhT

Buying across both store and online channels increased 50% in 2020 and doesn't show signs of slowing, the data firm noted. from Marketing Dive - Latest News https://ift.tt/3b6tGrj

The vehicle maker is urging people to keep up their efforts to halt the spread of the coronavirus until vaccines are more widely available. from Marketing Dive - Latest News https://ift.tt/3pLsOMR

The planned acquisition of the startup comes as streaming audio services and radio broadcasters look to expand their audiences on mobile devices and smart speakers. from Marketing Dive - Latest News https://ift.tt/393gvoq

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. from Marketing Dive - Latest News https://ift.tt/3ncdlnz