Digital Marketing News

A patience-testing stunt promoting the brand's burger kit suggests Heinz recognizes homebound consumers still don't have much to do. from Marketing Dive - Latest News https://ift.tt/3svPIJw

Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum. from Marketing Dive - Latest News https://ift.tt/2NyI5DB

Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue. from Marketing Dive - Latest News https://ift.tt/3bGxMVY

Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera. from Marketing Dive - Latest News https://ift.tt/2Mrcfb6

Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S. from Marketing Dive - Latest News https://ift.tt/3bHh1K3

The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts. from Marketing Dive - Latest News https://ift.tt/3aWmxJX

As the platform places bigger bets on non-music audio content, the Spotify Audience Network seeks to help brands more seamlessly run campaigns. from Marketing Dive - Latest News https://ift.tt/3kohaWN

Next week's "Hauliday" event features a new livestream shopping element following a period of growth for payment platform Klarna. from Marketing Dive - Latest News https://ift.tt/3aW1VBz

Against a backdrop of major changes to in-store shopping, Catalina claims that Quotient paired predatory pricing with misleading communications to lure away CPG brands. from Marketing Dive - Latest News https://ift.tt/3uF9CnB

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising. from Marketing Dive - Latest News https://ift.tt/3srqtIl

The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth. from Marketing Dive - Latest News https://ift.tt/3uHhHYS

The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%. from Marketing Dive - Latest News https://ift.tt/3qY0vMc

In a sign the sports calendar is swinging back toward normal after the pandemic spurred last year's tournament cancellation, the avocado brand is teaming up with tortilla maker Mission Foods. from Marketing Dive - Latest News https://ift.tt/3pQbciz

Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales. from Marketing Dive - Latest News https://ift.tt/2NUvbzB

Nearly half of CMOs think changing economic conditions will spur a positive impact on performance, while nearly two-thirds say it's unlikely they'll bring more agency work in-house in 2021. from Marketing Dive - Latest News https://ift.tt/3pQObfA

A website where people can record and share their laugh is part of the brand's 100-year anniversary campaign that also includes scannable packaging and digital content. from Marketing Dive - Latest News https://ift.tt/3dUNf7J

A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations. from Marketing Dive - Latest News https://ift.tt/3pLOIiW

The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology. from Marketing Dive - Latest News https://ift.tt/3snfgJ4

The company aims to reach 95% of household shoppers in the country with an effort that includes social media takeovers, brand ambassadorships and more. from Marketing Dive - Latest News https://ift.tt/3qMjpG3

To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song. from Marketing Dive - Latest News https://ift.tt/3bvSyYn

With cookies on the way out, paid social is a bright spot in 2021 for marketers looking to understand and reach consumers, writes Merkle's Ilon Weeldreyer. from Marketing Dive - Latest News https://ift.tt/2NvMsz7

Speaking to Marketing Dive, Ivan Pollard said he believes agencies can't go back to the old AOR model and dished on how the company is working with partners like Walmart and Amazon. from Marketing Dive - Latest News https://ift.tt/3seXM1e

A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers. from Marketing Dive - Latest News https://ift.tt/3aFhNrY

The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup. from Marketing Dive - Latest News https://ift.tt/3by3WmB

This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization. from Marketing Dive - Latest News https://ift.tt/3dB30jW

CEO Jeff Green highlighted how companies like Procter & Gamble are retooling strategy toward a more data-driven, programmatic future. from Marketing Dive - Latest News https://ift.tt/3s6I9sI

Revenue that includes advertising sales surged 82% to $471.2 million as retailers like Walmart sought to reach holiday shoppers. from Marketing Dive - Latest News https://ift.tt/3azHOsL

The deal comes as media and tech companies including Spotify, Sirius XM, Amazon and the New York Times ramp up their investments in podcasting. from Marketing Dive - Latest News https://ift.tt/37sq6VU

Recent tie-ups with Lexus, the NFL and banks show the Amazon-owned site is teeing up growth plans by diversifying content to attract a wider audience. from Marketing Dive - Latest News https://ift.tt/2Nbc0S8

Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic. from Marketing Dive - Latest News https://ift.tt/3avJseB

A first-of-its-kind activation on the Community messaging platform shows how channels like SMS can enable fan experiences at scale during the pandemic. from Marketing Dive - Latest News https://ift.tt/3k1vq7H

The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience. from Marketing Dive - Latest News https://ift.tt/3pygM92

Nonprofit Prebid becoming the solution's operator means it is moving at a faster pace than Google's Privacy Sandbox, Prebid's CTO told AdExchanger. from Marketing Dive - Latest News https://ift.tt/2N9SlC5

Concerns about brand safety and fraud have led the biggest video ad buyers to prefer expanding CTV options from major TV networks, per a survey. from Marketing Dive - Latest News https://ift.tt/3jYliwJ

A new look for the beer popular in the 1990s comes as the brewing industry has grown more dependent on store sales while bars limit capacity. from Marketing Dive - Latest News https://ift.tt/2Nhmlfc

As the holiday lands near the anniversary of the pandemic's onset in the U.S., the effort ties into research around consumers not using their vacation days. from Marketing Dive - Latest News https://ift.tt/3u9slah

Plans depend on vaccine distribution, as 75% of respondents said they would not be comfortable traveling until they're immunized. from Marketing Dive - Latest News https://ift.tt/2NdB3Ut

The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands. from Marketing Dive - Latest News https://ift.tt/3s5Ys8X

The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused. from Marketing Dive - Latest News https://ift.tt/37nFlPY

At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir. from Marketing Dive - Latest News https://ift.tt/3asYRfN

A capsule collection for the new Crispy Chicken Sandwich includes a hoodie and a vinyl record with a track that will be in the chain's advertising. from Marketing Dive - Latest News https://ift.tt/3u5t4JN

More than three quarters of brands surveyed by Iterable plan to continue their messaging around social issues in 2021. from Marketing Dive - Latest News https://ift.tt/3ucinVZ

The fast-casual brand hired Thomas Wilder as its first executive creative director, overseeing advertising, packaging, online channels, store experiences and social media. from Marketing Dive - Latest News https://ift.tt/3b9YbLv

The position has a branding problem of its own, as fewer than 20% of surveyed senior marketers aspire to take on the mantle, according to Clear research. from Marketing Dive - Latest News https://ift.tt/3rYy0OO

A campaign acknowledges new pressures put on relationships amid the crisis, as well as alcohol's role in exacerbating such issues. from Marketing Dive - Latest News https://ift.tt/3acwKkP

A shared approach focused on digital-first, data-driven strategies could enhance efficiency for the owner of Arby's, Dunkin' and Sonic Drive-In.  from Marketing Dive - Latest News https://ift.tt/3rRfqb1

While organic sales growth is slowing as panic-buying trends fade, retail sales are set to remain elevated, the company forecasts. from Marketing Dive - Latest News https://ift.tt/3pgHWRK

Following revelations that Springsteen was charged with a DWI, the automotive brand quickly removed a spot that wasn't a hit to begin with. from Marketing Dive - Latest News https://ift.tt/3tUIjVV

To keep up with its "freaky fast" positioning, the sandwich chain needed to grow up without feeling old compared to its competitors. from Marketing Dive - Latest News https://ift.tt/2Zd7Mf8

The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion. from Marketing Dive - Latest News https://ift.tt/3d5hRTt

This year's game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood and Uber Eats. from Marketing Dive - Latest News https://ift.tt/3tXaFyT

Snapcodes on beer boxes unlock an AR experience that causes a virtual arena to appear, arriving as most hockey teams play without fans in attendance. from Marketing Dive - Latest News https://ift.tt/2NmE0BF

Nabbing the developer behind Kim Kardashian: Hollywood doubles the size of EA's mobile offerings as the category sees a pandemic windfall. from Marketing Dive - Latest News https://ift.tt/3qd2Z9k

After suffering setbacks during the pandemic's early stages, out-of-home advertising is regaining some steam as consumer behaviors evolve. from Marketing Dive - Latest News https://ift.tt/3d3tcU8

The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home. from Marketing Dive - Latest News https://ift.tt/3rJOqKy

The company is looking to drive "greater efficiency across the marketing spend portfolio" and announced plans for Sprite's first global campaign. from Marketing Dive - Latest News https://ift.tt/2MUtp17

Walmart continues to work closely with the app, signaling TikTok's ability to bridge content and commerce will remain valuable to the retailer. from Marketing Dive - Latest News https://ift.tt/3a7Y3g9

Instead of a picture of a Black woman, the PepsiCo brand's packaging will feature a drawing of an old-fashioned mill on the banks of a river. from Marketing Dive - Latest News https://ift.tt/3cZs3wP

As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020. from Marketing Dive - Latest News https://ift.tt/3rJFIvN

The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood. from Marketing Dive - Latest News https://ift.tt/3aW1WE8

As its parent company attempts to collect first-party data, the Mondelez brand partnered with sneaker customizer Dominic "The Shoe Surgeon" Ciambrone. from Marketing Dive - Latest News https://ift.tt/3qagTsC

Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready? from Marketing Dive - Latest News https://ift.tt/2Z615ex

Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays. from Marketing Dive - Latest News https://ift.tt/3jzRgPB

The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel. from Marketing Dive - Latest News https://ift.tt/2NbDrKS

Leveraging new research, the brand seeks to engage the 53% of couples that have argued over sharing the last bite of dessert to help launch a single-serving product. from Marketing Dive - Latest News https://ift.tt/2OlkDJY

The big game's ads, broken down by sentiment, social engagement and more. from Marketing Dive - Latest News https://ift.tt/3p0DRRL

Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night. from Marketing Dive - Latest News https://ift.tt/2YZCR5U

The planned acquisition will create the biggest independent connected TV and video advertising platform in the programmatic marketplace. from Marketing Dive - Latest News https://ift.tt/2MOEy3n

Amid a tightening of the privacy landscape, the Data Ethics Compass can objectively evaluate the ethical risks of data-driven decisions across the campaign planning life cycle.  from Marketing Dive - Latest News https://ift.tt/3cRcXJy

To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship. from Marketing Dive - Latest News https://ift.tt/3jvQmUo

The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation. from Marketing Dive - Latest News https://ift.tt/2YLIl3N

The "Come Clean to Close the Chore Gap" campaign for Dawn and Swiffer includes a 30-second spot that will air during the Super Bowl pregame show. from Marketing Dive - Latest News https://ift.tt/3pTTdc3

After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its spending on marketing by $192 million in 2020. from Marketing Dive - Latest News https://ift.tt/2O1fQgq

More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach. from Marketing Dive - Latest News https://ift.tt/3oW6aAG

Priorities have changed for sports retailers. Foot Locker has invested in digital-focused campaigns, but companies need more than a new marketing strategy to succeed. from Marketing Dive - Latest News https://ift.tt/3cJpG11

While their reach is impressive, spots in the big game lack the multichannel connectedness and performance-driven metrics many brands now seek. from Marketing Dive - Latest News https://ift.tt/3pR5n5u

The agency is likely to broaden its examination of advertising in the mobile gaming industry amid consumer complaints and "deeper structural problems." from Marketing Dive - Latest News https://ift.tt/3jgLXo5

Each of the TV spot's 1,440 frames includes a hidden marker that can be scanned via Snapchat to access a bag of Cheetos Crunch Pop Mix. from Marketing Dive - Latest News https://ift.tt/36KOamK

Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers. from Marketing Dive - Latest News https://ift.tt/39LQQSO

The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon. from Marketing Dive - Latest News https://ift.tt/3jhrQpA

The campaign includes outdoor projections in several cities that resemble the "nutrition facts" labels on packaged foods. from Marketing Dive - Latest News https://ift.tt/2YLTUYM

Under CMO Marisa Thalberg, the home improvement retailer continues to engage consumers by meeting changing demands related to the pandemic. from Marketing Dive - Latest News https://ift.tt/3aB34gb

A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday. from Marketing Dive - Latest News https://ift.tt/3rkJ2xp

While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began. from Marketing Dive - Latest News https://ift.tt/2YIiqu6

Advertising revenue surpassed subscription services for the first time and grew at a higher rate than any other segment amid a record quarter for the company. from Marketing Dive - Latest News https://ift.tt/2YMCAmp

YouTube now reaches more 18- to 49-year-olds than all linear TV networks combined, while 70% of viewers bought a brand after seeing it on the platform, the company asserts. from Marketing Dive - Latest News https://ift.tt/3jaAt5u

As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7. from Marketing Dive - Latest News https://ift.tt/2Lew4Sq

In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes. from Marketing Dive - Latest News https://ift.tt/2YEwFjB

A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events. from Marketing Dive - Latest News https://ift.tt/3rj9IOS

A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent. from Marketing Dive - Latest News https://ift.tt/36BV0e1

Two new social media contests aim to engage racing fans with second-screen experiences as they watch season-opening events. from Marketing Dive - Latest News https://ift.tt/2YDGC0A

A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events. from Marketing Dive - Latest News https://ift.tt/3aqzWZc

Post Malone, Cedric the Entertainer, the Bud Knight and other characters from the brand's past ads are cast as superheroes saving an overturned beer truck. from Marketing Dive - Latest News https://ift.tt/3atWlVh

The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns. from Marketing Dive - Latest News https://ift.tt/3cLJn8v

With AB InBev in control of in-game commercial air time, Miller is taking an alternative approach with an 836-character URL typing challenge. from Marketing Dive - Latest News https://ift.tt/2MqMeZB

A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories. from Marketing Dive - Latest News https://ift.tt/3oCC98X

As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls. from Marketing Dive - Latest News https://ift.tt/3cyBjaO

Dovetailing with last year's launch of the product line, "I Dream of Creamer" banks on coffee's social, participatory nature to better compete with CPG giants in the category. from Marketing Dive - Latest News https://ift.tt/3oLnDfj