Digital Marketing News

One branding expert said that promoting a new direction on sustainability with a "flimsy and unserious" stunt ultimately distracts from the message. from Marketing Dive - Latest News https://ift.tt/31NrbVj

As interest ramps up in platforms like Clubhouse, Spotify plans to build Locker Room into a destination for live conversation related to music and culture.   from Marketing Dive - Latest News https://ift.tt/2PfcgAA

The ride-hailing company expects to have the biggest digital cartop display operation in New York City, delivering more than 1 billion impressions by the end of the year.   from Marketing Dive - Latest News https://ift.tt/31yoSF8

Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.   from Marketing Dive - Latest News https://ift.tt/3ueBI87

The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce. from Marketing Dive - Latest News https://ift.tt/2Pcpyhf

With a major emissions scandal now several years in the rearview, the automaker is prioritizing new EV offerings in the U.S. like its ID.4 SUV.     from Marketing Dive - Latest News https://ift.tt/3swc7a9

With in-stadium attendance still limited by the pandemic, the beer brand is bringing hot dogs and more to fans throughout Chicago and New York.   from Marketing Dive - Latest News https://ift.tt/3m4oLuw

The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.   from Marketing Dive - Latest News https://ift.tt/3m6DKEw

The sale to Vista Equity Partners comes as marketing mergers and acquisitions activity picks up, including strategic investments in ad-tech companies.   from Marketing Dive - Latest News https://ift.tt/2QS04Gj

Amid increased interest in cryptocurrencies, the chain is challenging customers to guess the passcode on its "Burritos or Bitcoin" microsite to unlock prizes.   from Marketing Dive - Latest News https://ift.tt/3czzl9N

A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform. from Marketing Dive - Latest News https://ift.tt/2PBCFZ8

In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors. from Marketing Dive - Latest News https://ift.tt/2QJRBop

Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.   from Marketing Dive - Latest News https://ift.tt/3dk9kdG

Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships, writes Agency Mania Solutions' Bruno Gralpois.   from Marketing Dive - Latest News https://ift.tt/31t6Iop

The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy. from Marketing Dive - Latest News https://ift.tt/3u2kOJB

In Spain, the brand created a decked-out "Menu Court" in the popular basketball video game as it looks to meet gamers where they're playing.   from Marketing Dive - Latest News https://ift.tt/3ruuhYl

Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.   from Marketing Dive - Latest News https://ift.tt/2NVwYol

The platform is experimenting with a feature that lists products and related items in between recommended videos.    from Marketing Dive - Latest News https://ift.tt/3fisLGj

Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort snagged nearly 33 million impressions and grew Mint's TikTok following from 0 to 11,300.   from Marketing Dive - Latest News https://ift.tt/2QxISpc

To support marginalized creators, the brand is making a $100,000 donation to a mentorship lab at producer Lena Waithe's Hillman Grad Productions company.   from Marketing Dive - Latest News https://ift.tt/31n0Zk4

Using their smartphones, shoppers can scan QR codes on in-store displays to virtually test out the cosmetics. from Marketing Dive - Latest News https://ift.tt/3rpFeui

As vaccines roll out and consumers return to pre-pandemic activities, Tinder members can gift a Lyft ride through the dating app. from Marketing Dive - Latest News https://ift.tt/3cm3n0P

The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok's perpetual feed and out of consumers' minds.   from Marketing Dive - Latest News https://ift.tt/3vYCYxM

This marks the first time the fast casual chain has significantly funded a third-party technology company since 2018 and follows recent tech acquisitions by McDonald's and Yum Brands.   from Marketing Dive - Latest News https://ift.tt/2P09kYq

Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.   from Marketing Dive - Latest News https://ift.tt/3tSUNwb

The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.   from Marketing Dive - Latest News https://ift.tt/2NXMvUI

The TikTok owner is moving to scale up its games business as deal-making activity in the mobile category continues to gain traction.   from Marketing Dive - Latest News https://ift.tt/2QDLVwh

Opinions on the reasoning behind brand activism were mixed, with 31% of respondents saying companies are cashing in on the culture war.   from Marketing Dive - Latest News https://ift.tt/3lObOVL

As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and made virtual backgrounds for video calls.     from Marketing Dive - Latest News https://ift.tt/39cAi5M

With the pandemic again disrupting wedding plans, the AB InBev brand will host ceremonies for three couples at farms that grow grains used in its beer.     from Marketing Dive - Latest News https://ift.tt/3d7THGk

The studio will release eight original films that focus on social pressures impacting women, including one by award-winning director Hirokazu Koreeda. from Marketing Dive - Latest News https://ift.tt/3f4RZbk

Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising. from Marketing Dive - Latest News https://ift.tt/3tMm6IH

The owner of KFC and Taco Bell makes its second tech acquisition in a month as it looks to transform its business on a faster timetable. from Marketing Dive - Latest News https://ift.tt/3lJDRpg

While nearly all top searches on the platform aren't for brands, searches for "Anthropologie home décor inspiration" jumped 1057% from a year earlier.   from Marketing Dive - Latest News https://ift.tt/3fi19B8

After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy. from Marketing Dive - Latest News https://ift.tt/3lHIO1A

The tea brand will give a prize every hour for 56 days, including a pair of customized shoes made by sneaker artist Dan "Mache" Gamache. from Marketing Dive - Latest News https://ift.tt/394o9j9

An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future.   from Marketing Dive - Latest News https://ift.tt/318cgoj

Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car. from Marketing Dive - Latest News https://ift.tt/3cdzM9v

The video streaming company hired several execs from Funny Or Die and Snap that previously worked with Kroger, Lyft, Ralph Lauren and Wendy's.   from Marketing Dive - Latest News https://ift.tt/399VmKb

CEO John Donahoe emphasized the importance of aligning traditional creative teams with new tech-oriented capabilities on a call with analysts.   from Marketing Dive - Latest News https://ift.tt/2P06PFf

Advertisers and publishers are tasked with developing tactics and strategies that drive performance and engender trust, writes Permutive's Rico Rosa. from Marketing Dive - Latest News https://ift.tt/3fbpAjE

The campaign for the 2022 MDX is based on internal research showing women make up 40% of the crossover SUV's sales in the Hispanic market.   from Marketing Dive - Latest News https://ift.tt/2PennJF

Those who show a valid vaccination card will receive a glazed doughnut for no extra cost through the remainder of 2021.   from Marketing Dive - Latest News https://ift.tt/394O7mP

A digital-first customer experience is now the norm. But what are you doing to meet this challenge head-on? from Marketing Dive - Latest News https://ift.tt/2NCUMNu

Amazon is attempting to fortify its media business in other ways, including through its first appearance at the NewFronts this spring. from Marketing Dive - Latest News https://ift.tt/3bXSRwl

The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."   from Marketing Dive - Latest News https://ift.tt/3rb3q3L

"Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.   from Marketing Dive - Latest News https://ift.tt/2QhK3Jj

Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop? from Marketing Dive - Latest News https://ift.tt/3tMw3pF

Select videos leveraging a filter that makes it "rain" chicken wings will be featured on TV screens in restaurants. from Marketing Dive - Latest News https://ift.tt/38W6Alr

Fit Analytics brings to the table noteworthy partners including Calvin Klein, Puma, Asos, Tommy Hilfiger and Patagonia. from Marketing Dive - Latest News https://ift.tt/3eTEUl6

An activation manipulates the athlete's lip movements and syncs them with audio in real time, emulating a custom video like those found on Cameo. from Marketing Dive - Latest News https://ift.tt/3tzQEgB

The Seattle-based shop founded by former Amazon employees works with clients like Gerber and Pantone. from Marketing Dive - Latest News https://ift.tt/3scCkdT

The AB InBev organic seltzer brand bills itself as the "enemy of artificial" and is offering consumers a chance at one bitcoin, valued at about $58,000. from Marketing Dive - Latest News https://ift.tt/2P127H4

Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage. from Marketing Dive - Latest News https://ift.tt/39bfKuH

The Procter & Gamble brand is raising money for charity with the sale of non-fungible tokens, which have grabbed the attention of the art world. from Marketing Dive - Latest News https://ift.tt/2P39EVN

"Valet Guys" depicts the antics of three parking valets who meet their match in the luxury car brand's self-parking technology, which isn't legal to use yet.   from Marketing Dive - Latest News https://ift.tt/3vB1B3j

Following the footsteps of Blue Moon, the Molson Coors label is encouraging people to dump regretful impulse purchases accrued over a homebound year.   from Marketing Dive - Latest News https://ift.tt/30UDFKd

The platform's vice president of ad marketing and partner solutions detailed how reach, tentpoles and performance are vital for streaming TV advertisers this year. from Marketing Dive - Latest News https://ift.tt/3cN6YUG

An eight-minute film starring Keanu Reeves and Alex Winter answers questions about the luxury car brand's electric vehicle performance. from Marketing Dive - Latest News https://ift.tt/2Qh4PsD

Customers can scan the comic book-inspired artwork on the cups to see immersive mobile content that honors the chain's 100th birthday. from Marketing Dive - Latest News https://ift.tt/2P1JrXE

Panelists at SXSW dove into considerations large and small that have resulted in successful, enduring partnerships like Bud Light's with Post Malone. from Marketing Dive - Latest News https://ift.tt/3bVorL7

Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic. from Marketing Dive - Latest News https://ift.tt/3eKKp5t

Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives, writes Permutive's Elizabeth Brennan. from Marketing Dive - Latest News https://ift.tt/38IUVGo

Companies including Chili's parent Brinker have launched off-premise brands to meet evolving diner demands during the pandemic. from Marketing Dive - Latest News https://ift.tt/3vvl05K

As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence. from Marketing Dive - Latest News https://ift.tt/38GkwQv

Targeting people ages 21 and older, "Not a Sports Show" features host Lil Rel Howery interviewing current and former professional athletes over drinks. from Marketing Dive - Latest News https://ift.tt/3rWrfgH

With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates. from Marketing Dive - Latest News https://ift.tt/38JTmbw

Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said. from Marketing Dive - Latest News https://ift.tt/3tleBrN

The limited-edition record is available for pre-order on Amazon for $9.99, and includes a coupon for a free bag of Meow Mix Tasty Layers cat food. from Marketing Dive - Latest News https://ift.tt/3lfbOOc

Consumers can become "account holders" in Stella Mutual by resharing social media posts for a chance to win cash, a refrigerator full of beer and more. from Marketing Dive - Latest News https://ift.tt/30MqFpL

While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward. from Marketing Dive - Latest News https://ift.tt/3rRyd6B

If lead generation is no longer a thing for modern marketers, which metrics are most important? from Marketing Dive - Latest News https://ift.tt/3vpEHMo

Learn how performing well across the 4Ps of sales effectiveness helps develop more leads into opportunities. from Marketing Dive - Latest News https://ift.tt/3tiLR2R

A mix of engaging content, product personalization and clear loyalty offerings put the Mars marketer at the front of the pack, according to Forrester. from Marketing Dive - Latest News https://ift.tt/3qHpzGg

A product-free film debuted for International Women's Day, along with an exercise for people to discover and reshape their own unconscious biases. from Marketing Dive - Latest News https://ift.tt/3tb9CKi

The Orbit experience lets viewers browse its catalog using facial movements and voice prompts to pull up personalized suggestions. from Marketing Dive - Latest News https://ift.tt/2OKau9Y

An electronic beer sleeve lights up and vibrates to remind drinkers to pace themselves by switching to a non-alcoholic beer like the new Just The Haze. from Marketing Dive - Latest News https://ift.tt/3rIqF6f

More than 2.3 million viewers interacted with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile. from Marketing Dive - Latest News https://ift.tt/38tTgV8

"The Drop" livestream let more than 2.3 million viewers interact with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile. from Marketing Dive - Latest News https://ift.tt/30AvjHu

Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts. from Marketing Dive - Latest News https://ift.tt/3esTlwf

In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company. from Marketing Dive - Latest News https://ift.tt/3t55Dic

Two co-founders of the Alliance for Inclusive and Multicultural Marketing detailed several tools helping marketers create change. from Marketing Dive - Latest News https://ift.tt/3l7jOkn

As SXSW goes virtual this year, the media and entertainment brand has prepared a completely virtual experience. from Marketing Dive - Latest News https://ift.tt/3rFbbzJ

The car brand is letting people take its 2021 IS sedan on a five-day driving retreat among select resorts, complete with guided exercises and content. from Marketing Dive - Latest News https://ift.tt/3qAq3hG

The partnership gives OMG clients special access to Reddit's creative team and ad products and arrives as the social media platform is possibly prepping an IPO. from Marketing Dive - Latest News https://ift.tt/2OEqhqG

Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy. from Marketing Dive - Latest News https://ift.tt/38uoIT8

The retailer's first livestream on the platform experienced seven times as many views as it had expected, and boosted its TikTok following by 25%.​ from Marketing Dive - Latest News https://ift.tt/3v9YD5J

The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents. from Marketing Dive - Latest News https://ift.tt/3euGZ6H

The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer. from Marketing Dive - Latest News https://ift.tt/2PRv4pp

The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow and Lovely. from Marketing Dive - Latest News https://ift.tt/2PQ7itR

Showing how to elevate diverse voices, Facebook points to a Pure Leaf campaign for International Women's Day that uses documentary-style videos and an AR filter. from Marketing Dive - Latest News https://ift.tt/30oaNtA

WNBA player Chiney Ogwumike features in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March. from Marketing Dive - Latest News https://ift.tt/3qzZxol

Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy. from Marketing Dive - Latest News https://ift.tt/38jEzEb

While popular, the practice requires better definition, accountability and will have to integrate into attribution models, writes Perlu's Andres Echenique. from Marketing Dive - Latest News https://ift.tt/3kU2ejD

Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program. from Marketing Dive - Latest News https://ift.tt/3ehs3IX

Inspired by data on female job-loss rates during the pandemic, the company's #RecommendHER push will run through Women's History Month. from Marketing Dive - Latest News https://ift.tt/30mY4Hp

As the U.S. rounds a key milestone living under the pandemic, industry leaders dish on switching up strategy during the crisis and getting sick of words like "unprecedented." from Marketing Dive - Latest News https://ift.tt/3kZtKMv

Sellers and marketers can't work effectively using separate information. But there is hope. from Marketing Dive - Latest News https://ift.tt/2PKjxbm

The Diageo brand of Irish stout is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort. from Marketing Dive - Latest News https://ift.tt/3ebyqgV

Along with a shoppable video on the NTWRK app, the effort includes a "makeup mukbang" on YouTube, a TikTok remix and a chat on Clubhouse. from Marketing Dive - Latest News https://ift.tt/3bhdXFy

"Cités" is billed as the first Prime Video series that is "100% TikTok," with casting and production decisions all made with the platform in mind. from Marketing Dive - Latest News https://ift.tt/3bXju3k

Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio. from Marketing Dive - Latest News https://ift.tt/389UogB

GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio. from Marketing Dive - Latest News https://ift.tt/3sMNWUE

FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic. from Marketing Dive - Latest News https://ift.tt/38rGC9p

Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence. from Marketing Dive - Latest News https://ift.tt/3uWUOAz

Pivoting from at-home to in-person experiences, the McCormick mustard brand teamed with chef Tom Colicchio to serve food at his New York City restaurant. from Marketing Dive - Latest News https://ift.tt/2OmurmS

UP offers free shipping and returns as well as other benefits across the retailer's brands at a time when shoppers are demanding more convenience. from Marketing Dive - Latest News https://ift.tt/30cqdB0

Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses. from Marketing Dive - Latest News https://ift.tt/3benj5c

The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies. from Marketing Dive - Latest News https://ift.tt/3rf87Km

While disruptions to supply chains tested the limits of loyalty, 49% said last year's events hadn't stopped them from purchasing a brand and 81% want a relationship with brands. from Marketing Dive - Latest News https://ift.tt/2MITJLF

The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%. from Marketing Dive - Latest News https://ift.tt/2OmREVS

The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015. from Marketing Dive - Latest News https://ift.tt/2NXrLfw

The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube. from Marketing Dive - Latest News https://ift.tt/3bXClLw

Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community. from Marketing Dive - Latest News https://ift.tt/3ra1066

The retailer's expansion of its partnership program aims to give marketers more resources to promote their products among its various sales channels. from Marketing Dive - Latest News https://ift.tt/3uOhnaA

Four creators help to position the minivan as a vehicle for people who are increasingly using cars as reimagined workspaces or for outdoor movie nights. from Marketing Dive - Latest News https://ift.tt/2Psim07

Today's media is overly polished. Content should not be perfect, but instead performs best when it feels relatable and personal, writes AQ Strategic's Allison Mezzafonte. from Marketing Dive - Latest News https://ift.tt/3uLmnwC

The burger chain may sell the part of the startup that works with other retailers to boost online sales, but retain the tech that services its drive-thrus. from Marketing Dive - Latest News https://ift.tt/2O7kXMe

Digital Turbine looks to combine its distribution capabilities with AdColony's mobile video expertise and client roster, which includes Amazon and Disney. from Marketing Dive - Latest News https://ift.tt/3bOH7uL

In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior. from Marketing Dive - Latest News https://ift.tt/2ZY6a9i

To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures. from Marketing Dive - Latest News https://ift.tt/3kyd2nj