Digital Marketing News

Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices. from Marketing Dive - Latest News https://ift.tt/2RaImhs

Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023. from Marketing Dive - Latest News https://ift.tt/3u70APx

Along with an influencer partnership, the Frito-Lay brands are asking people to vote on their favorite snack for a chance to win branded merch. from Marketing Dive - Latest News https://ift.tt/2QINZU6

The latest gamified activation from the digital financial services firm demonstrates the power of a dollar while supporting healthcare workers. from Marketing Dive - Latest News https://ift.tt/3gULEQN

Warner Bros. again tapped agency Movers + Shakers to develop a viral campaign that blends the right mix of creative elements with an understanding of the app's user base. from Marketing Dive - Latest News https://ift.tt/3gQ4Peu

The deal with TikTok and Enthusiast Gaming reinforces E.l.f.'s commitment to empowering women in the historically male-dominant gaming world. from Marketing Dive - Latest News https://ift.tt/3t8AKch

Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns. from Marketing Dive - Latest News https://ift.tt/3t7kcBA

The tech giant's increasingly essential Services business saw 27% revenue growth to $16.9 billion on the quarter as subscriptions hit 660 million. from Marketing Dive - Latest News https://ift.tt/3u5oKKb

Already a billion-dollar industry in China, live e-commerce is a trend to watch in the U.S. this year as it offers a more immersive shopping experience. from Marketing Dive - Latest News https://ift.tt/3vna894

The social media giant predicts revenue growth may slow by the second half of this year as Apple limits ad tracking. from Marketing Dive - Latest News https://ift.tt/3sY4wkd

In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one. from Marketing Dive - Latest News https://ift.tt/3t1wWtk

"Outside Academy" is available as a photo overlay on Instagram and has location-enabled features for road trips through Zion, Yosemite and more. from Marketing Dive - Latest News https://ift.tt/3ns86C1

The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads. from Marketing Dive - Latest News https://ift.tt/2R1xD8S

Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels. from Marketing Dive - Latest News https://ift.tt/2QCkVgZ

YouTube's ad revenue jumped 49% to $6 billion as its Shorts feature, a TikTok rival, saw a big increase in activity. from Marketing Dive - Latest News https://ift.tt/3aLPHuu

The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience. from Marketing Dive - Latest News https://ift.tt/2R0aSSS

The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content. from Marketing Dive - Latest News https://ift.tt/3sVDgTl

VP of Marketing Andy Goeler details how the best-selling beer brand in the U.S. is helping people get back to bars, concerts and sporting events. from Marketing Dive - Latest News https://ift.tt/2RYBVhE

The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more. from Marketing Dive - Latest News https://ift.tt/3aIDJCd

An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo. from Marketing Dive - Latest News https://ift.tt/3sQpqBt

Still dedicated to thwarting the chain's speedy operations, the infamous mascot returns with TV ads, a mobile game tie-in, limited merch and more. from Marketing Dive - Latest News https://ift.tt/3eAOUha

The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions. from Marketing Dive - Latest News https://ift.tt/32Owhkp

The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut. from Marketing Dive - Latest News https://ift.tt/32Oiiet

Take a look at the top three "tech givens" employees want and expect from their employers. from Marketing Dive - Latest News https://ift.tt/3xoF7mW

The transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation since becoming majority owner in 2019. from Marketing Dive - Latest News https://ift.tt/3aRqYFx

Gucci, American Eagle and Sweat were among the brands that launched notable campaigns on Snapchat during the first quarter. from Marketing Dive - Latest News https://ift.tt/32JdSp3

The Diageo-owned rum also plans a "Sub in the Captain" campaign throughout the season to perk up sports fans' game day routines. from Marketing Dive - Latest News https://ift.tt/2Qi4UwF

An animated video series and six-step routine were designed to help combat screen-related headache triggers. from Marketing Dive - Latest News https://ift.tt/2PfoeKi

A refreshed app is the focal point of the travel platform's new positioning, which will be supported by its largest marketing spend in more than five years. from Marketing Dive - Latest News https://ift.tt/3tDk3a9

Spotify's purchase of Locker Room may provide a model for how trends around social audio develop and the ways in which brands dabble in newer formats. from Marketing Dive - Latest News https://ift.tt/3xgHJ6i

Some analysts predict the tweaks to Apple's Identifier for Advertisers will cost platforms like Facebook up to billions of dollars in revenue. from Marketing Dive - Latest News https://ift.tt/3tV2ouV

Offering hair care and styling services while trialing in-store technology, the concept will debut in a two-story shop in London. from Marketing Dive - Latest News https://ift.tt/32AOVMy

A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day. from Marketing Dive - Latest News https://ift.tt/3xfCG65

In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators. from Marketing Dive - Latest News https://ift.tt/3xfndDa

The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found. from Marketing Dive - Latest News https://ift.tt/3xfopqe

Kristin Harrer's appointment comes as brands seek to engage consumers through digital and direct-to-consumer marketing channels. from Marketing Dive - Latest News https://ift.tt/3n8gSow

A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design. from Marketing Dive - Latest News https://ift.tt/2Pdcecm

The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline. from Marketing Dive - Latest News https://ift.tt/3av3upj

Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV. from Marketing Dive - Latest News https://ift.tt/3greuaW

The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards. from Marketing Dive - Latest News https://ift.tt/2QcKBAN

A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration. from Marketing Dive - Latest News https://ift.tt/3gmlHt3

To promote a solar power milestone, the AB InBev brand taps Colombian star Maluma for an original song and music video. from Marketing Dive - Latest News https://ift.tt/3n4AJ8b

Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE. from Marketing Dive - Latest News https://ift.tt/3sxi6un

To target Gen Zers who spend more time in bed working from home or viewing digital content, the 151-year-old mattress brand tapped two TikTok stars. from Marketing Dive - Latest News https://ift.tt/3ec4sI8

As consumers gravitate toward ad-free environments like streaming services, brands are angling to meet the appetite for programming — but they must avoid navel-gazing.  from Marketing Dive - Latest News https://ift.tt/3sDxaqu

Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach. from Marketing Dive - Latest News https://ift.tt/3egcYWp

The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes. from Marketing Dive - Latest News https://ift.tt/3sCs2De

The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve, writes Merkle's Kimberly Dutcher. from Marketing Dive - Latest News https://ift.tt/3nbvnYR

In the brand's efforts that began ahead of the Super Bowl, the first 10,000 people who respond to its "Reunite with Buds" giveaway will get $5 for a drink. from Marketing Dive - Latest News https://ift.tt/32vkF5P

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month. from Marketing Dive - Latest News https://ift.tt/3v20xVf

Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began, a survey by Sitecore found. from Marketing Dive - Latest News https://ift.tt/3dlzeyW

With 67% of U.S. consumers anxious about climate change, the Danone-owned brand of plant-based foods will offer virtual discussions with a counselor. from Marketing Dive - Latest News https://ift.tt/3ggZlt0

Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads. from Marketing Dive - Latest News https://ift.tt/3ebDfFk

In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session. from Marketing Dive - Latest News https://ift.tt/3wSvaOB

Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found in a survey. from Marketing Dive - Latest News https://ift.tt/3suGEEF

Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app. from Marketing Dive - Latest News https://ift.tt/3adgG21

Chesapeake Media Group is supported by new technology partnerships with Swiftly Solutions and Aki Technologies. from Marketing Dive - Latest News https://ift.tt/3uTvBGm

The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs. from Marketing Dive - Latest News https://ift.tt/3mTB9xR

Along with a chance of mentorship from the "Insecure" boss, Life Unseen features a 20-person collective that will get their art featured on water bottles. from Marketing Dive - Latest News https://ift.tt/3mOYuRm

The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.  from Marketing Dive - Latest News https://ift.tt/2RDV5td

Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech enhances the ability to deliver real-time, personalized experiences. from Marketing Dive - Latest News https://ift.tt/32eLCuk

As part of the deal, the CPG giant will work with local communities to open up youth access to soccer at the collegiate level and beyond. from Marketing Dive - Latest News https://ift.tt/3wRy5Hc

The tequila brand teamed with the Black List to fund and mentor emerging filmmakers in an effort to enable diverse creatives. from Marketing Dive - Latest News https://ift.tt/3gbmdKm

"Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV. from Marketing Dive - Latest News https://ift.tt/2RAA4j2

The planned deal comes several weeks after the bank-focused ad platform acquired cash-back offers platform Dosh for $275 million. from Marketing Dive - Latest News https://ift.tt/3uUojCt

Investment from Goldman Sachs will go toward an "aggressive" M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives. from Marketing Dive - Latest News https://ift.tt/3g807Zg

As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. from Marketing Dive - Latest News https://ift.tt/3s8yZLW

As part of its "Doin' Donuts" push, the used-car dealer tapped Busy Philipps to offer activity ideas during daylong test drives, including a stop at Dunkin'. from Marketing Dive - Latest News https://ift.tt/2Qm4eGd

"Home, Happier" lays the groundwork for a three-year transformation roadmap that aims to further solidify the retailer's authority in the $180 billion category. from Marketing Dive - Latest News https://ift.tt/3a97n2Z

As other social media grow crowded with advertising, the audio-only app offers a way to stand out and experiment with different kinds of creative. from Marketing Dive - Latest News https://ift.tt/3wUOudR

The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now. from Marketing Dive - Latest News https://ift.tt/3dZDN0W

The beer brand's sales last year rose 12% to hit a record 12.3 million cases, making it the ninth-most popular imported beer.  from Marketing Dive - Latest News https://ift.tt/3scP6b8

The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence. from Marketing Dive - Latest News https://ift.tt/3g22HzR

Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally. from Marketing Dive - Latest News https://ift.tt/3fW7YJ7

A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s. from Marketing Dive - Latest News https://ift.tt/3t75uLH

The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China. from Marketing Dive - Latest News https://ift.tt/3uzAkNm

The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found. from Marketing Dive - Latest News https://ift.tt/2PGgMZ5

In addition to finding workarounds for users who decline tracking, AppsFlyer research suggests marketers must also promote the benefits of sharing personal data. from Marketing Dive - Latest News https://ift.tt/3uN8ptF

The social media behemoth has attempted to penetrate the mobile payments space for several years, including developing a cryptocurrency and digital wallet. from Marketing Dive - Latest News https://ift.tt/3s1nplJ

Growing investments don't necessarily reflect confidence, as less than half of respondents described their current strategy as "very effective." from Marketing Dive - Latest News https://ift.tt/3cYKEZd

Using QR codes and Venmo, the Guac on the Rock effort will reimburse consumers for up to $1 million of guacamole orders. from Marketing Dive - Latest News https://ift.tt/3fSHJTS

Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction. from Marketing Dive - Latest News https://ift.tt/2PDB9pP

Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%. from Marketing Dive - Latest News https://ift.tt/3fPyt2Z

Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's Impact conference. from Marketing Dive - Latest News https://ift.tt/3t00f0g

Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video. from Marketing Dive - Latest News https://ift.tt/3s9wUzv

Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew. from Marketing Dive - Latest News https://ift.tt/3dEmu5G

Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers. from Marketing Dive - Latest News https://ift.tt/3rYWGpI

Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants." from Marketing Dive - Latest News https://ift.tt/3rV6gtJ

With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.  from Marketing Dive - Latest News https://ift.tt/3dWSKBd

Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.  from Marketing Dive - Latest News https://ift.tt/31Teqs9

A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns. from Marketing Dive - Latest News https://ift.tt/3fLck5K

Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety. from Marketing Dive - Latest News https://ift.tt/39OlPNL

To promote its first Utah-themed beer, the brewer launched a campaign that celebrates the "charming way" residents of the state swear. from Marketing Dive - Latest News https://ift.tt/3cTDUvJ

The second retooling of marketing leadership in barely over a year speaks to potential COVID-19 pressures, but also comes as Yum Brands is ramping up digital transformation. from Marketing Dive - Latest News https://ift.tt/3mjwBkd

Six- and 15-second spots across social media, streaming and video platforms depict people skipping in different scenarios to add playfulness to their lives. from Marketing Dive - Latest News https://ift.tt/2PrAOGB

Past campaigns at the restaurant group signal the marketing executive's connection with the growing gamer audience. from Marketing Dive - Latest News https://ift.tt/39IKbbz

A year after its deal with Schick owner Edgewell was called off, the company behind Harry's, Flamingo, Cat Person and Headquarters is expanding. from Marketing Dive - Latest News https://ift.tt/3ule3CU

Given the positive data about COVID-19 vaccines, growing understanding among the public is ultimately a marketing and communication challenge, writes Gartner's Tim Barlow. from Marketing Dive - Latest News https://ift.tt/31KgVNv

Prompt, persistent and personalized lead outreach. Explore the 4Ps of sales effectiveness. from Marketing Dive - Latest News https://ift.tt/3cPGnaF

Zion Shoots, You Score recognizes the boom in hypercasual gaming during the pandemic and is accessible via QR codes at select retail locations. from Marketing Dive - Latest News https://ift.tt/3ubiVug

The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices.  from Marketing Dive - Latest News https://ift.tt/3wl4BRS

The "Pose" star flips the slang phrase "yas queen" as part of a hashtag challenge and home makeover sweepstakes. from Marketing Dive - Latest News https://ift.tt/3wtkyWe

Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category. from Marketing Dive - Latest News https://ift.tt/3mbyDCJ

The burger chain is running an email promotion with food and fashion influencers to engage consumers. from Marketing Dive - Latest News https://ift.tt/3cCX88N

Ad spending is expected to grow 6.4% this year and reach $240 billion due to an economy buoyed by a new stimulus package, the decline of COVID-19 and the return of sports. from Marketing Dive - Latest News https://ift.tt/3rM2KBP

Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide. from Marketing Dive - Latest News https://ift.tt/3uepFYs