Digital Marketing News

During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce, GoDaddy and Square. from Marketing Dive - Latest News https://ift.tt/2RJhRAl

With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms. from Marketing Dive - Latest News https://ift.tt/3uv5lS7

Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience. from Marketing Dive - Latest News https://ift.tt/3vySEr2

The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits. from Marketing Dive - Latest News https://ift.tt/3c0Lcgx

As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. from Marketing Dive - Latest News https://ift.tt/2SwmsWC

The overhaul arrives in tandem with the quick-service marketer's first athlete partnership, a national campaign starring tennis pro Naomi Osaka. from Marketing Dive - Latest News https://ift.tt/2RToDmS

The company's third tech acquisition this year can be used with third-party food delivery partners and allows diners to track their orders. from Marketing Dive - Latest News https://ift.tt/3bVGZdK

Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience. from Marketing Dive - Latest News https://ift.tt/3upZRrX

As it seeks to break into the Canadian market, the Molson Coors brand will spotlight four artists as part of a larger visibility initiative. from Marketing Dive - Latest News https://ift.tt/3wwetr4

Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app. from Marketing Dive - Latest News https://ift.tt/3uhUjzG

A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, while a significant chunk of surveyed consumers prefer the soft drink. from Marketing Dive - Latest News https://ift.tt/3yHcsdu

Consumers trust brands less, yet still have high expectations for them to deliver on purpose, Havas' latest Meaningful Brands study finds. from Marketing Dive - Latest News https://ift.tt/3uiLNjJ

The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist. from Marketing Dive - Latest News https://ift.tt/3vxpFDC

The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative. from Marketing Dive - Latest News https://ift.tt/2T8yvtg

The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step too far. from Marketing Dive - Latest News https://ift.tt/3oNPPzy

A new partnership seeks to generate $2 billion in economic value in the U.S., including by supporting incipient brands and businesses. from Marketing Dive - Latest News https://ift.tt/3bQeKx2

InfoSum's solution will be integrated into the Omni platform, allowing clients to pair first-party assets with a greater number of data sources. from Marketing Dive - Latest News https://ift.tt/3bPJY7H

Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects. from Marketing Dive - Latest News https://ift.tt/3hPX7Bj

The Accenture-owned creative agency is back to growing after significant U.S. layoffs last fall. from Marketing Dive - Latest News https://ift.tt/3vihYBm

The CMO's departure, which has no set date, has roots in a restructuring that divided the bank's three business units into five. Rather than keep a central marketing chief, the bank will assign a marketing lead to each division. from Marketing Dive - Latest News https://ift.tt/2Snr9lk

A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends. from Marketing Dive - Latest News https://ift.tt/3ugCReS

With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event. from Marketing Dive - Latest News https://ift.tt/3ujzp30

Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America. from Marketing Dive - Latest News https://ift.tt/3wo1Kqn

A tie-up with Dick's Sporting Goods aims to bring a sense of outdoor adventure to everyday places like city blocks and parks to appeal to younger consumers. from Marketing Dive - Latest News https://ift.tt/3wmkQgC

New creative focuses on the nutritious benefits of peanuts and adheres to a yearlong campaign on rewarding acts of authenticity. from Marketing Dive - Latest News https://ift.tt/3ytM6M5

The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app. from Marketing Dive - Latest News https://ift.tt/3fxekwS

Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers. from Marketing Dive - Latest News https://ift.tt/3yCmyMW

The group has become a key demographic for carmakers, who are now opting for virtual launches and AR demos instead of glitzy auto expos of the past. from Marketing Dive - Latest News https://ift.tt/3oxICUa

New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce. from Marketing Dive - Latest News https://ift.tt/2RyFuLM

Fresh DEI commitments continue to crop up around the industry, including from rival Popeyes, which will release an annual diversity scorecard. from Marketing Dive - Latest News https://ift.tt/2QzgYJR

After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations. from Marketing Dive - Latest News https://ift.tt/3v4KdU7

To build on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones that are poised to return to prominence. from Marketing Dive - Latest News https://ift.tt/3hLXMUF

Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright. from Marketing Dive - Latest News https://ift.tt/3bEA5ts

Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success. from Marketing Dive - Latest News https://ift.tt/3hzz1ed

The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store. from Marketing Dive - Latest News https://ift.tt/2Rn856R

A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while. from Marketing Dive - Latest News https://ift.tt/3bDC6WV

The supply chain and marketing departments have historically been disparate. But that's changed as supply chains have entered the public eye. from Marketing Dive - Latest News https://ift.tt/3wvT8OL

To promote a new collection, P&G attempts to break down taboos, an approach also used by the DTC brand Billie which the corporation tried — and failed — to acquire. from Marketing Dive - Latest News https://ift.tt/3ypVUqv

Amid a home remodeling boom, the QSR is introducing its first paint collection with the help of a startup favored by millennials. from Marketing Dive - Latest News https://ift.tt/3wlsKqJ

The facility features an immersive visitor experience and offers access to the spirits marketer's data and analytics resources. from Marketing Dive - Latest News https://ift.tt/3v20OaX

The pharmacy chain will now let brands reach consumers via OTT, CTV and linear TV across an inventory of 2.5 billion daily impressions. from Marketing Dive - Latest News https://ift.tt/3eSREb7

To promote its professional line, the brand partnered with Publicis Luxe to launch an online series that focuses on the cultural impact of hairdressing. from Marketing Dive - Latest News https://ift.tt/3hyXEaE

With its Inclusion Experience Practice, the WPP agency offers another way forward for clients looking to build racial equity within their organizations. from Marketing Dive - Latest News https://ift.tt/3wakny0

Appointing a CCO could mean smaller budgets for outside services providers, but companies pushing creative directorship internally have risks to consider. from Marketing Dive - Latest News https://ift.tt/3tSih47

The full-service shop builds on recent marketing initiatives including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash. from Marketing Dive - Latest News https://ift.tt/3fmZ6u8

"Open for Summer" designs center on occasions like baseball games and backyard barbecues that are starting to return with more widespread vaccine distribution. from Marketing Dive - Latest News https://ift.tt/2QuQjhu

Ideas to get your printed materials out the door and in front of your customers. from Marketing Dive - Latest News https://ift.tt/3wc7HXw

Marketers should look to build a model that goes beyond medium and message to match the reality digital has created, writes Goodway Group's Jay Friedman. from Marketing Dive - Latest News https://ift.tt/3uW8vPQ

The canned water brand will sell the wearable "No Brainer" koozie via a late-night infomercial and out-of-home elements in the movie's Las Vegas setting. from Marketing Dive - Latest News https://ift.tt/2SYwMXx

A new tie-up with comedian Druski will target young basketball fans and run through the NBA Playoffs. from Marketing Dive - Latest News https://ift.tt/3tUcknl

An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media.  from Marketing Dive - Latest News https://ift.tt/3ylWRA6

The NBA superstar is the new face of Mtn Dew Rise in his first work with a PepsiCo brand since switching from Coca-Cola in March. from Marketing Dive - Latest News https://ift.tt/3vZBhPI

A campaign built around packaging depicting faces of professional soccer players includes TV, digital, social, OOH and a collaboration with Amazon. from Marketing Dive - Latest News https://ift.tt/2RQLxLA

The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries. from Marketing Dive - Latest News https://ift.tt/3w1Vlky

The global tournament will let players race with a video game version of Lamborghini's Essenza SVC12 sports car. from Marketing Dive - Latest News https://ift.tt/33FI6Kd

The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert. from Marketing Dive - Latest News https://ift.tt/3yb5k9d

Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video. from Marketing Dive - Latest News https://ift.tt/33DKSzJ

The tech giant will provide more performance data about ads bought through Apple than those from third parties, giving it an advantage in drawing in advertisers. from Marketing Dive - Latest News https://ift.tt/3y8YrVW

Research tied to The Visibility Project found 81% of advertisers believe inauthentic portrayals of LGBTQ consumers will lead to stronger backlash than no representation at all. from Marketing Dive - Latest News https://ift.tt/33Is9mq

Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year. from Marketing Dive - Latest News https://ift.tt/3tJIy4K

The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa. from Marketing Dive - Latest News https://ift.tt/3w5pBLA

Compared to earlier this year, U.S. advertising executives are more positive about the idea of attending, sponsoring or creating in-person events, though not until later this year. from Marketing Dive - Latest News https://ift.tt/3fbLamz

Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest. from Marketing Dive - Latest News https://ift.tt/2RgTKIN

Angry Birds developer Rovio Entertainment worked with the chain to develop an augmented reality game for King Jr. meals at participating locations. from Marketing Dive - Latest News https://ift.tt/2RKyATw

The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign. from Marketing Dive - Latest News https://ift.tt/3tHLVZL

"Can I Get an Aha?" finds Coke banking on its marketing prowess to drive sales and grow its customer base in the competitive sparkling water market. from Marketing Dive - Latest News https://ift.tt/33yMvP5

Investors are concerned about the prospects of its cookie alternative and the company's growth potential compared to competitors in the CTV space. from Marketing Dive - Latest News https://ift.tt/3tA7Nq1

The interactive experience, a tie-up with "Waffles + Mochi," marks another effort by the retailer to sponsor original content to engage consumers. from Marketing Dive - Latest News https://ift.tt/3tAOcWU

With a new pledge, WPP's investment arm will urge advertisers to spend at least 2% of their total yearly media budgets on Black-owned media outlets. from Marketing Dive - Latest News https://ift.tt/3oaj6V0

The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis. from Marketing Dive - Latest News https://ift.tt/3tDSIni

Maryland's Culture Brands will have a large remit as the automaker seeks to reach and engage African American audiences more effectively.  from Marketing Dive - Latest News https://ift.tt/2SBc9jT

With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities. from Marketing Dive - Latest News https://ift.tt/3bg9aUE

Supported by Azure, Cloud Studio will help the agency group cut down on traditional studio work as part of its efforts to improve sustainability.  from Marketing Dive - Latest News https://ift.tt/3hg3U7i

The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer." from Marketing Dive - Latest News https://ift.tt/3bgbefa

The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars." from Marketing Dive - Latest News https://ift.tt/3biN8ka

Comedian Ali Wong provides the voice for Coors Pure, humorously complimenting people on their meager achievements as they open a beer. from Marketing Dive - Latest News https://ift.tt/3y1DWtV

A new commitment comes two months after the agency hosted the first Equity Upfront to showcase Black-focused media outlets. from Marketing Dive - Latest News https://ift.tt/3exfuZO

Ivan Pollard recently told Marketing Dive that the pandemic has put marketing "more squarely back in the middle of a company's operations." from Marketing Dive - Latest News https://ift.tt/3uoN7CC

New messaging designed to underpin the brand's marketing over the next year honors riders and how movement can connect them to the world outside. from Marketing Dive - Latest News https://ift.tt/3eoAoKK

The makeup brand's livestreams will build on previous efforts to support women in the male-dominated world of gaming. from Marketing Dive - Latest News https://ift.tt/3baFRmm

As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules. from Marketing Dive - Latest News https://ift.tt/3vOrP1I

At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products like American Eagle leggings, Ocean Spray and feta cheese. from Marketing Dive - Latest News https://ift.tt/3erO07P

Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events. from Marketing Dive - Latest News https://ift.tt/3baxMOm

Visitors to the pop-up mall store can unlock AR, gamified experiences and product recommendations through a WeChat mini program. from Marketing Dive - Latest News https://ift.tt/3ep8myz

In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok. from Marketing Dive - Latest News https://ift.tt/2R0iQeP

The Social Tourist sub-brand begins an exclusive, multi-year agreement between the TikTok stars and parent company Abercrombie & Fitch Co.  from Marketing Dive - Latest News https://ift.tt/3en0CNy

Working with agency Cheil Brasil, the brand developed an in-game location where players can snap photos to share on social media as part of a promotional event. from Marketing Dive - Latest News https://ift.tt/3o0TbyY

With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers. from Marketing Dive - Latest News https://ift.tt/2PWQkdK

The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years. from Marketing Dive - Latest News https://ift.tt/3tjFGeN

Continuing the brand's "Lead With Love" theme, two new short films salute parents who encourage children to achieve athletic and personal greatness. from Marketing Dive - Latest News https://ift.tt/3xQ7kmR

Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.  from Marketing Dive - Latest News https://ift.tt/3ulDbdf

Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities. from Marketing Dive - Latest News https://ift.tt/3ulfgus

Paid social will remain a key strategy, while advertisers plan to increase spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions. from Marketing Dive - Latest News https://ift.tt/3nTQQ8L

The PepsiCo brand is asking Indianapolis residents to share inspiring messages as racing fans come back to the stands. from Marketing Dive - Latest News https://ift.tt/3nSFuSG

At its 10th NewFronts presentation, the video giant emphasized the larger role living room screens play in its strategy, including through direct response ads. from Marketing Dive - Latest News https://ift.tt/3xNvi2f

Marketers increased their spending on connected TV last year by 22%, more than any other category of digital video. from Marketing Dive - Latest News https://ift.tt/3h1lwn2

As part of its NewFronts debut, the company talked up a streaming slate that includes IMDb TV, Twitch and live sports and has grown viewership nearly sixfold over the past year.  from Marketing Dive - Latest News https://ift.tt/3vL0LjT

Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers. from Marketing Dive - Latest News https://ift.tt/2RpMhHi

While P&G doesn't plan to release the AI-powered tool, it's likely to resonate with consumers who have spent hours on video calls due to the pandemic. from Marketing Dive - Latest News https://ift.tt/2QJw9QZ

The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.  from Marketing Dive - Latest News https://ift.tt/3vEuRFB

The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic. from Marketing Dive - Latest News https://ift.tt/3ebKY7J

A new division combines data units from GroupM and Wunderman Thompson and is already working with Walgreens Boots Alliance. from Marketing Dive - Latest News https://ift.tt/33aRkhh

The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce. from Marketing Dive - Latest News https://ift.tt/3vD5Eez

The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine." from Marketing Dive - Latest News https://ift.tt/2QIvT4M

Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits. from Marketing Dive - Latest News https://ift.tt/2Rpmkrq

Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads. from Marketing Dive - Latest News https://ift.tt/33a0hHJ

The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella. from Marketing Dive - Latest News https://ift.tt/3nHclcV

Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap. from Marketing Dive - Latest News https://ift.tt/2RhVCkf

As consumers feel comfortable shopping in-person again, printed signage and advertising can help bring them back in-store. from Marketing Dive - Latest News https://ift.tt/3eacD8W