Digital Marketing News

Despite the U.S. falling well short of President Biden's goal of getting 70% of adults partially vaccinated by July 4, the AB InBev flagship will deliver on its promise of a free beer. from Marketing Dive - Latest News https://ift.tt/3h3bfqe

The experiment was run in a market where users are particularly hard to reach via traditional targeting methods due to strict adherence to privacy laws. from Marketing Dive - Latest News https://ift.tt/2UKa0U2

More people now say last summer's protests influenced which brands they support, but diversity-related tactics are resonating less, an Engine Insights survey found. from Marketing Dive - Latest News https://ift.tt/3qB07UA

Growing multiple brands under one umbrella allows companies to more effectively and efficiently scale them by providing resources and knowledge. from Marketing Dive - Latest News https://ift.tt/3qCqY2B

If you want to reach into people's brains, hearts and pocketbooks in 2021, you must have a strong, well-designed audio presence, writes music producer Lucas Murray. from Marketing Dive - Latest News https://ift.tt/360u4nJ

The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet. from Marketing Dive - Latest News https://ift.tt/2UGzQs2

As outdoor sports fans return to pre-pandemic activities, the sweepstakes uses nature-themed messaging to promote the sustainably brewed beer. from Marketing Dive - Latest News https://ift.tt/3jpMcPz

As part of parent company PepsiCo's work to advance racial equality, the brand will support and showcase "changemakers" that are driving culture. from Marketing Dive - Latest News https://ift.tt/3h1U4VP

The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said. from Marketing Dive - Latest News https://ift.tt/3h1LxT3

While the two come from different backgrounds, both share a focus on "simplicity and speed" and look to disrupt traditional TV advertising. from Marketing Dive - Latest News https://ift.tt/2UNYHuc

The largest independent media agency in the U.S. hired strategist and social scientist Steve Grant to lead its new human intelligence push. from Marketing Dive - Latest News https://ift.tt/3A7M65e

Recalling the chain's famous "30 Minutes or Less" policy, a new promotion shows Domino's continued focus on mobile-first partnerships. from Marketing Dive - Latest News https://ift.tt/3dhOCft

The Coca-Cola brand's summer concert series builds on its 35-year connection to hip-hop culture while evolving to meet consumers changing needs. from Marketing Dive - Latest News https://ift.tt/3hdIB4v

Carl Loredo, the chain's marketing chief since 2019, said his overall vision is unchanged by the pandemic, while tactics are evolving to meet tech needs. from Marketing Dive - Latest News https://ift.tt/3w2o0p6

After buying the network Wondery last year, Amazon Music is trying to round out its podcast advertising tools in a manner akin to rival Spotify. from Marketing Dive - Latest News https://ift.tt/3663HNj

Google kicked the can down the road with its latest privacy decision, but marketers and the ad tech industry can't rest on their laurels, experts said. from Marketing Dive - Latest News https://ift.tt/3dc14Ny

Facebook will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience. from Marketing Dive - Latest News https://ift.tt/2T5waQj

By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z. from Marketing Dive - Latest News https://ift.tt/3jcby3h

In a deal with Tafi, the beverage giant is releasing virtual '70s-inspired apparel in celebration of the 50th anniversary of an iconic ad. from Marketing Dive - Latest News https://ift.tt/2UvoXJz

Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities. from Marketing Dive - Latest News https://ift.tt/3xR30TO

Amid renewed antitrust interest around the world, the tech giant updated and clarified the timeline for a major change to how the ad industry tracks and targets consumers. from Marketing Dive - Latest News https://ift.tt/3zWBl5K

Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform. from Marketing Dive - Latest News https://ift.tt/3wWuNSB

The partnership capitalizes on recent interest in flight and space, as well as demonstrates how Triller's social video app is different from rivals like TikTok. from Marketing Dive - Latest News https://ift.tt/3dabzkD

The new chief marketer steps in as livestream platforms are raising capital and the U.S. livestream market is poised for growth. from Marketing Dive - Latest News https://ift.tt/3vRetkL

Executives from LVMH, Unilever and other brands discussed the evolving role of chief marketers during a virtual ANA roundtable as part of Cannes Lions. from Marketing Dive - Latest News https://ift.tt/3zSGU5a

The lo-fi racing game promotes a new update to Chipotle Rewards and will dole out prizes to select winners, including a 2021 Tesla Model 3. from Marketing Dive - Latest News https://ift.tt/3wUGgCb

Marriott is debuting the largest global campaign in its 90-year history, suggesting how the category is putting forward digital and mobile tactics to capture pent-up pandemic demand. from Marketing Dive - Latest News https://ift.tt/3vKLbUU

Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin. from Marketing Dive - Latest News https://ift.tt/3gW6gGG

With product innovations and a rebrand as "That Beautiful Bean Co.," the 113-year-old manufacturer is angling for the attention of younger consumers. from Marketing Dive - Latest News https://ift.tt/3j7f3YM

Joining a fray of marketers fostering larger commitments to diversity, the beverage giant said it is also focusing on non-media partnerships. from Marketing Dive - Latest News https://ift.tt/35L3lv2

Rafael Acevedo will shepherd a wide range of marketing functions, including digital initiatives, as the chain navigates the pandemic reopening. from Marketing Dive - Latest News https://ift.tt/3iW4MPj

With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers.  from Marketing Dive - Latest News https://ift.tt/2TTBcQ0

The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency’s first Equity Upfront earlier this year. from Marketing Dive - Latest News https://ift.tt/3vKbvyv

Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy. from Marketing Dive - Latest News https://ift.tt/3gU5KZs

As part of the "Get Axeinated" campaign, tongue-in-cheek ads position getting vaccinated as the "hot" thing for young guys to do as the dating scene returns. from Marketing Dive - Latest News https://ift.tt/3zCLF2F

The personal care brand is teaming with over 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio. from Marketing Dive - Latest News https://ift.tt/3d0UoBV

In 2021, the majority of CMOs are relying on existing customers for growth and tried and tested strategies. But there's a way to balance risk with new market growth strategies and improve translation performance, efficiency and cost. from Marketing Dive - Latest News https://ift.tt/3cXzDXH

Gold-dipped "Ne.l.f.Ts" will be sold via the Bitski platform and in partnership with Aerial, which tracks emissions for the digital format. from Marketing Dive - Latest News https://ift.tt/3gyEwc1

"Dare to Love" is powered by creative storytelling through the voices of artists and influencers, touching on self-love, family love and love of purpose. from Marketing Dive - Latest News https://ift.tt/35yeM9l

By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention. from Marketing Dive - Latest News https://ift.tt/3gJ2xMf

Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life. from Marketing Dive - Latest News https://ift.tt/3xtwQxj

The brand's angels are being replaced with a group of influential women who will help shape its merchandising and messaging. Will the turnabout work? from Marketing Dive - Latest News https://ift.tt/3vCocLH

The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers. from Marketing Dive - Latest News https://ift.tt/3q1WZ3Y

The program's launch comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.   from Marketing Dive - Latest News https://ift.tt/3wADQsl

Loki, the new Captain America and Wanda Maximoff appear in creative that looks to fit seamlessly into existing Marvel lore. from Marketing Dive - Latest News https://ift.tt/2UfqKT2

The Unilever brand's multichannel campaign seeks to reconnect with consumers after 68% admitted to intentionally not using deodorant because they weren't seeing others. from Marketing Dive - Latest News https://ift.tt/3iPXUmy

Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters. from Marketing Dive - Latest News https://ift.tt/3vwOf6P

With a sale on the horizon, the athletics brand has released a series of videos under the guidance of a new creative team. from Marketing Dive - Latest News https://ift.tt/3gx9IbS

Smirnoff, Crown Royal and Captain Morgan will be spotlighted in year one of an agreement that marks a "natural progression" of Diageo's work with the league. from Marketing Dive - Latest News https://ift.tt/3zyAqYM

As consumers rush to return to pre-pandemic activities this summer, the brand's "Hold My Coors" merchandise mixes practicality with silliness. from Marketing Dive - Latest News https://ift.tt/2SDcK54

The push includes custom content on linear and digital channels and sees Wendy's deepening its partnership with a show that's become a frequent brand partner. from Marketing Dive - Latest News https://ift.tt/35pAzA0

Fewer than one in five consumers believe ads are representative of society at large, per research the marketer commissioned from Kantar. from Marketing Dive - Latest News https://ift.tt/3vpBaMQ

Months after its "Voltswagen" prank, the car brand is catering to Pinterest's carbon-conscious consumers in an effort to promote its first all-electric vehicle. from Marketing Dive - Latest News https://ift.tt/3xiAutK

CMO Ryan Ostrom explained how the fast-food chain ensured its brand voice was heard in collaboration with a singer who has become a star on TikTok. from Marketing Dive - Latest News https://ift.tt/3pQXUnA

The executive was reportedly frustrated by Facebook's controversies and being passed over for a new chief business officer role. from Marketing Dive - Latest News https://ift.tt/3iF5MXL

Less than a month after the initiative's launch, 20 clients have already pledged to spend at least 2% of their annual media budgets on Black-owned media. from Marketing Dive - Latest News https://ift.tt/3iGJ4OU

The GroupM media agency dished on how Vertex AI enables greater agility and replicability for well-performing models. from Marketing Dive - Latest News https://ift.tt/3gBk49l

The beauty company joins several other DTC brands that have named chief marketers in recent months. from Marketing Dive - Latest News https://ift.tt/3gn4grW

A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels. from Marketing Dive - Latest News https://ift.tt/3pSawed

The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett. from Marketing Dive - Latest News https://ift.tt/3giU0AS

"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year. from Marketing Dive - Latest News https://ift.tt/35kM6R2

The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand. from Marketing Dive - Latest News https://ift.tt/3xetz4R

By emphasizing training tips from professionals like the Celtics' Jayson Tatum, a new app-based series helps to position the sports drink brand as supportive and authentic. from Marketing Dive - Latest News https://ift.tt/3xcxWO2

The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile. from Marketing Dive - Latest News https://ift.tt/3itFx6J

The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales. from Marketing Dive - Latest News https://ift.tt/2RFrlMM

The e-commerce firm will offer prominent ad placement, Instacart Ads credits, monthly training and a designated support team to eligible companies.   from Marketing Dive - Latest News https://ift.tt/2TklzR3

"No Apologies. Period." is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods. from Marketing Dive - Latest News https://ift.tt/2TfCpkb

The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair. from Marketing Dive - Latest News https://ift.tt/3iw1ZMp

Also previewed at the company's WWDC event this week was a FaceTime upgrade to help it better compete in a videoconferencing market accelerated by the pandemic. from Marketing Dive - Latest News https://ift.tt/3goOE5V

Brands that continually represent the LGBTQ community — not just during Pride — will stand the test of time as consumers call out valueless and performative actions, writes New Moon's James Silverstone. from Marketing Dive - Latest News https://ift.tt/3iybP0q

DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated. from Marketing Dive - Latest News https://ift.tt/2RAZQnw

To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician. from Marketing Dive - Latest News https://ift.tt/3iB14Ku

From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun. from Marketing Dive - Latest News https://ift.tt/3g86Bqq

The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities. from Marketing Dive - Latest News https://ift.tt/2TcrKqB

Users can access products they have saved in one place and get notifications on price changes as part of a broader expansion of shopping features. from Marketing Dive - Latest News https://ift.tt/34Wy1JD

The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995. from Marketing Dive - Latest News https://ift.tt/3g0MMkH

The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers. from Marketing Dive - Latest News https://ift.tt/3v3KxkX

As part of an influencer-heavy effort, the Mars Wrigley brand commissioned LGBTQ artists to paint murals that link consumers to content, stories and resources. from Marketing Dive - Latest News https://ift.tt/2T555MK

Elijah Harris will take on the position after developing a tool to assess the impact of harmful content and create benchmarks for platform responsibility. from Marketing Dive - Latest News https://ift.tt/3cnS0Fd

By breaking away from its longtime publisher, the creative consultancy hopes to quickly scale up with its "journalistic approach" to building brands. from Marketing Dive - Latest News https://ift.tt/3g1PYgd

Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing post-pandemic challenges. from Marketing Dive - Latest News https://ift.tt/34ZKrQV

A partnership with Obsidianworks is the latest in a rush of agency developments focused on improving adland's diversity, equity and inclusion. from Marketing Dive - Latest News https://ift.tt/3v0StU0

Drivers will receive traffic-activated ads in Waze, and some going 0.045 km per hour will get a digital coupon for an Impossible Whopper. from Marketing Dive - Latest News https://ift.tt/3px8NLo

The P&G brand highlights a decorated athlete who has spoken out against inequalities facing mothers, both in healthcare and by former sponsor Nike. from Marketing Dive - Latest News https://ift.tt/3co9eSM

Fans who collect specialty bottles will be entered to win a grand prize of tickets to five major in-person sporting events throughout 2022. from Marketing Dive - Latest News https://ift.tt/3fUFyyJ

The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird. from Marketing Dive - Latest News https://ift.tt/2S1J815

Bite-sized spots from the Kraft Heinz brand depict quirky scenarios with almost no context or narrative, breaking from traditional storytelling. from Marketing Dive - Latest News https://ift.tt/3cinJHz

New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy. from Marketing Dive - Latest News https://ift.tt/3uItOUc

Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat. from Marketing Dive - Latest News https://ift.tt/3pihWae

Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show. from Marketing Dive - Latest News https://ift.tt/34R721L

A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace. from Marketing Dive - Latest News https://ift.tt/3ifabAs

Stephen Henderson, who joins from Caleres, will be a key player in the brand's growth strategy in both digital and DTC channels. from Marketing Dive - Latest News https://ift.tt/3fL7KE1

A series of announcements made at the CRM platform's Connections event addressed a growing need for customer data that can be used with privacy in mind. from Marketing Dive - Latest News https://ift.tt/34KROf0

The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine. from Marketing Dive - Latest News https://ift.tt/3fO8yIq

Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action. from Marketing Dive - Latest News https://ift.tt/34IFxrc

A "shoezie" merchandise giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day. from Marketing Dive - Latest News https://ift.tt/2RdhLR2

In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles as Orbit that contestants must complete as they try to grow their social media following. from Marketing Dive - Latest News https://ift.tt/2SGXUtX

A tech-focused campaign looks to step beyond surface-level signifiers to instead spotlight the personal experiences of influencers, employees and consumers. from Marketing Dive - Latest News https://ift.tt/3p9dLO0

Significant changes in consumer behavior might make existing trackers and models less accurate, writes Helixa's Florian Kahlert. from Marketing Dive - Latest News https://ift.tt/3wOjz25

Purpose-led marketing and creative partnerships have improved the health and relevance of its Gap, Old Navy and Athleta brands, CEO Sonia Syngal said. from Marketing Dive - Latest News https://ift.tt/2RTfCKU

Will premium programmatic deals redefine post-cookie digital advertising? New research reveals some key insights. from Marketing Dive - Latest News https://ift.tt/3uzyMm1