Digital Marketing News

A partnership with the role-playing tabletop game, which saw its best sales ever in 2020, looks to provide a family friendly story focused on teamwork. from Marketing Dive - Latest News https://ift.tt/3zzmJZg

The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg. from Marketing Dive - Latest News https://ift.tt/3DHNjCf

The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan. from Marketing Dive - Latest News https://ift.tt/3t5G0PB

The brand has recently expanded into other segments, including hard seltzers and frozen flavored icicles, in a bid to capture more young drinkers. from Marketing Dive - Latest News https://ift.tt/3DuVYYq

Six major agency holding companies made enterprise-level buys, while the smart TV maker's direct ad business tripled average revenue per advertiser. from Marketing Dive - Latest News https://ift.tt/3mJSrzo

The enterprise solutions provider is folding into Wunderman Thompson Commerce and will serve as a broader "hub of AI expertise" at WPP. from Marketing Dive - Latest News https://ift.tt/3t0W19K

The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune. from Marketing Dive - Latest News https://ift.tt/3mZ0XLl

A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more." from Marketing Dive - Latest News https://ift.tt/3gI5hdC

The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star. from Marketing Dive - Latest News https://ift.tt/3Bqzh5K

This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars. from Marketing Dive - Latest News https://ift.tt/2WuWnZU

CEO Sonia Syngal said stepped-up marketing investments, improved brand management and technology enhancements are paying off. from Marketing Dive - Latest News https://ift.tt/3mAkFwF

The 12-bedroom listing also serves as the setting for the new season of the toy blaster brand's YouTube series centered on teen enthusiasts. from Marketing Dive - Latest News https://ift.tt/3ykKgf1

In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology. from Marketing Dive - Latest News https://ift.tt/3sTBx2g

Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy. from Marketing Dive - Latest News https://ift.tt/3DmU9N0

The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay. from Marketing Dive - Latest News https://ift.tt/3sTbiJF

The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans. from Marketing Dive - Latest News https://ift.tt/3jif1wY

By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google. from Marketing Dive - Latest News https://ift.tt/3mymSZh

The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program. from Marketing Dive - Latest News https://ift.tt/2XV6ec5

PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture. from Marketing Dive - Latest News https://ift.tt/38dkIGa

Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, Walmart DSP will serve as a major test of whether the retailer can scale in ad tech. from Marketing Dive - Latest News https://ift.tt/3Djd4IE

Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront. from Marketing Dive - Latest News https://ift.tt/2Y3NyHr

Lyft users in several U.S. cities will be surprised by the 27-foot hot dog car when they order an XL ride over the coming days. from Marketing Dive - Latest News https://ift.tt/3kuyj1M

A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030. from Marketing Dive - Latest News https://ift.tt/3kmsDXw

The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer. from Marketing Dive - Latest News https://ift.tt/3ji7EG2

A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in. from Marketing Dive - Latest News https://ift.tt/2UMTwLs

The big-box retailer is also hosting a TikTok challenge to honor teachers using a hashtag that had 1.7 billion views as of press time. from Marketing Dive - Latest News https://ift.tt/3Dck0r4

Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against rivals' long-standing programs. from Marketing Dive - Latest News https://ift.tt/3khAqWA

Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible. from Marketing Dive - Latest News https://ift.tt/3gqtAwu

In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic. from Marketing Dive - Latest News https://ift.tt/384jb5p

The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record. from Marketing Dive - Latest News https://ift.tt/38b3Tvm

The retailer is integrating emerging content creators into its brand strategy by letting participants produce social media posts across its channels. from Marketing Dive - Latest News https://ift.tt/3jbN4GY

More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors. from Marketing Dive - Latest News https://ift.tt/3zgkHgA

Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics. from Marketing Dive - Latest News https://ift.tt/3zcX5t5

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is essential to building this connection. from Marketing Dive - Latest News https://ift.tt/3zdLJoI

The Stellantis-owned automaker will supply up-and-coming artists with a touring vehicle amid a period of renewed uncertainty for live music. from Marketing Dive - Latest News https://ift.tt/3gCBnYz

As Twitch's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise. from Marketing Dive - Latest News https://ift.tt/3meRuiv

Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations. from Marketing Dive - Latest News https://ift.tt/3sudjLS

Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform. from Marketing Dive - Latest News https://ift.tt/3iYr5U3

The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online. from Marketing Dive - Latest News https://ift.tt/2W2Bt4C

The retailer enlisted "SNL" cast member Aidy Bryant for a campaign that includes a TV spot, OOH placements and content on TikTok and Instagram. from Marketing Dive - Latest News https://ift.tt/37UhwyX

The soda giant is aiming to secure brand loyalty among its core consumers by rewarding them with a limited-edition chocolate flavor. from Marketing Dive - Latest News https://ift.tt/3suB7iR

Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner. from Marketing Dive - Latest News https://ift.tt/3yJREBD

The episodes are hosted by celebrity chef Marcus Samuelsson and build on the soft drink's "Dig In" initiative to support Black-owned restaurants. from Marketing Dive - Latest News https://ift.tt/2VOQHtx

Along with a simplified visual identity, "For All Things Worth Saving" zeroes in on how Dropbox powers people's passion projects, creative ventures, work tasks and personal archives. from Marketing Dive - Latest News https://ift.tt/3xKo122

A select number of U.S. brands — including Away, Boo Oh and Clare Paint — will be able to test ads that appear as tiles in the app's shopping hub. from Marketing Dive - Latest News https://ift.tt/3lWC9CS

Policies that limit engagement and ad targeting come as tech giants are under increased regulatory scrutiny, and follow similar moves by Facebook. from Marketing Dive - Latest News https://ift.tt/2XoYAqf

The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products. from Marketing Dive - Latest News https://ift.tt/3CI64EN

A pop-up experience will help guests deck out backpacks and more as marketers try to stoke excitement for an uncertain return to classes. from Marketing Dive - Latest News https://ift.tt/2XhS1Wl

The concept store is part of the retailer's efforts to make its app significantly more useful to customers, thereby giving it more access to customer data. from Marketing Dive - Latest News https://ift.tt/3iFGwAa

CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston. from Marketing Dive - Latest News https://ift.tt/2Ue7hT6

A partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers. from Marketing Dive - Latest News https://ift.tt/3AD9lnf

Despite strengthening its omnichannel ecosystem, NBCU's fragmented coverage confused consumers and led to its lowest-ever Olympics' ratings. from Marketing Dive - Latest News https://ift.tt/2XjPxa7

Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes. from Marketing Dive - Latest News https://ift.tt/2VE8kMY

The maker of Sam Adams will develop and produce the alcoholic beverage while the soda and snack giant plans to sell, deliver and merchandise it. from Marketing Dive - Latest News https://ift.tt/3fQZ6U9

A hefty priced media push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature.  from Marketing Dive - Latest News https://ift.tt/3jAPv56

The commerce play aims to help the Kellogg brand introduce new product concepts and receive customer feedback faster. from Marketing Dive - Latest News https://ift.tt/3lNCkk3

The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes. from Marketing Dive - Latest News https://ift.tt/3s7s2wf

A collaboration with creative agency Anomaly, the effort follows previous music-related tie-ups with rappers Travis Scott and Lil Yachty. from Marketing Dive - Latest News https://ift.tt/3AvU0Vi

Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form. from Marketing Dive - Latest News https://ift.tt/3xyLpiT

Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services. from Marketing Dive - Latest News https://ift.tt/3AlA7A8

Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data. from Marketing Dive - Latest News https://ift.tt/3ivEVwX

The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands. from Marketing Dive - Latest News https://ift.tt/3jF8HPe

Timed to the refreshed product's U.S. launch, the effort follows its introduction in other markets and seeks to build on Zero Sugar's 15% growth spurt. from Marketing Dive - Latest News https://ift.tt/3Ap0165

A delivery-only model could leverage the breakfast chain's current infrastructure, which includes two full kitchens in about 70% of its restaurants. from Marketing Dive - Latest News https://ift.tt/37tIRYF

Many organizations seem to think that if they invest enough in their digital transformations–customer loyalty and dollars will follow. But this approach misses a key point: Digital transformations shouldn't be just about the digital. from Marketing Dive - Latest News https://ift.tt/3jCBPGL

Explore new opportunities in the event channel and how event types like virtual and hybrid can contribute to your overall goals in generating marketing-fueled engagement. from Marketing Dive - Latest News https://ift.tt/2VuSW5t

On the commonplace of predictability and content consumption when it comes to reaching our audience. from Marketing Dive - Latest News https://ift.tt/3Cs93kK

As part of P&G's purpose-driven efforts, the detergent brand is expanding its Loads of Hope program to help people experiencing homelessness. from Marketing Dive - Latest News https://ift.tt/3irKKvi

A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies. from Marketing Dive - Latest News https://ift.tt/2VskBUk

The feature sees the streaming audio app adopting social media strategies to boost engagement with mobile consumers. from Marketing Dive - Latest News https://ift.tt/3AgeTnu

Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings. from Marketing Dive - Latest News https://ift.tt/37o7xlq

A multi-year partnership with I Got It allows the franchise to offer game-worn memorabilia through its official app and website. from Marketing Dive - Latest News https://ift.tt/2VA3QGI

Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend. from Marketing Dive - Latest News https://ift.tt/3yqQuet

In a tie-up with Hotels.com, the House of Harland provides a staycation option for U.K. consumers unable to travel abroad due to the pandemic. from Marketing Dive - Latest News https://ift.tt/3AfxtMw

Billed as "one of gaming's biggest QSR partnerships to date," the tie-up includes content focused on how the sport is evolving to be more inclusive. from Marketing Dive - Latest News https://ift.tt/3inxIPt

Carolyn Everson brings extensive experience with building advertising relationships as Instacart ramps up its digital ads division. from Marketing Dive - Latest News https://ift.tt/3xvnmBy

As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film. from Marketing Dive - Latest News https://ift.tt/3AayUf3

After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products. from Marketing Dive - Latest News https://ift.tt/3xpiEoO

Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program. from Marketing Dive - Latest News https://ift.tt/3CbFQKU

CMO Ryan Ostrom explains why the chat platform is a fit for the "go-to QSR for late-night munchies." from Marketing Dive - Latest News https://ift.tt/3iiEpSU

Although the tech is new and barriers to entry are high, brands that overcome these hurdles can capture consumer attention, writes MullenLowe Group's Rachel Kronberg. from Marketing Dive - Latest News https://ift.tt/3CkYr7p

UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology. from Marketing Dive - Latest News https://ift.tt/2VgpUpN

On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow. from Marketing Dive - Latest News https://ift.tt/3lnbVcp

The firm, which claims to track nearly 90% of digital ad spend, will apply machine learning and Google's FLoCs to keep tabs on unauthenticated traffic. from Marketing Dive - Latest News https://ift.tt/2VeSnwm

An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.  from Marketing Dive - Latest News https://ift.tt/3rLR4Rs

Seasonal efforts from brands like OshKosh B'gosh focus on building confidence and deploying robust digital investments as concerns mount over the COVID-19 delta variant. from Marketing Dive - Latest News https://ift.tt/3fmAfHC

CEO Gavin Hattersley said the company plans to invest more into its global hard seltzer portfolio and streamline a smaller portfolio of legacy brands. from Marketing Dive - Latest News https://ift.tt/3llp9GJ

As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough. from Marketing Dive - Latest News https://ift.tt/2VcjmZr

Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone. from Marketing Dive - Latest News https://ift.tt/3jgurk4