Digital Marketing News

To ensure the "next computing platform" is built with inclusivity, privacy, safety and ethics in mind, the social media giant will work with a number of partners. from Marketing Dive - Latest News https://ift.tt/3F69By5

The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store. from Marketing Dive - Latest News https://ift.tt/3mc608T

As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app. from Marketing Dive - Latest News https://ift.tt/3uuOjFA

The department store has rented the 2,200-square-foot billboard for 60 years and filed an injunction stipulating that it can't legally go to a competitor. from Marketing Dive - Latest News https://ift.tt/2Y5mp6V

The revamp for the Coke trademark includes a new logo design, as well as a gaming-focused spot and activations on Twitch. from Marketing Dive - Latest News https://ift.tt/3up8ogt

Using augmented reality to generate virtual products, the experience lets viewers tour a curated home and purchase products. from Marketing Dive - Latest News https://ift.tt/3iESJVJ

In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce. from Marketing Dive - Latest News https://ift.tt/3AZXvEo

The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season.  from Marketing Dive - Latest News https://ift.tt/2ZH1bgq

In addition to influencer partnerships and in-person activations, the drink brand will digitally release pop art-inspired visuals and anime-inspired content. from Marketing Dive - Latest News https://ift.tt/3zVHBJA

Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life.  from Marketing Dive - Latest News https://ift.tt/3ogcCFS

With their own platform channels, select label artists can take advantage of additional income opportunities that could include brand sponsorships. from Marketing Dive - Latest News https://ift.tt/3of402l

A new report from BMO Capital Markets finds that direct sales by brands come with lower margins than through wholesale channels. from Marketing Dive - Latest News https://ift.tt/3m515GW

As the holiday shopping season approaches, boosting confidence in the space could push it toward lower-funnel productivity. from Marketing Dive - Latest News https://ift.tt/3CSgD7B

H1 ad revenues of traditional media owners grew 11% year-over-year but were outpaced by pure-play digital ad formats that jumped 49%. from Marketing Dive - Latest News https://ift.tt/3ibNMmU

As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads. from Marketing Dive - Latest News https://ift.tt/3CV6KGr

Gracenote Inclusion Analytics, a division of Nielsen, can quantify the visibility of different identities among cast members, as well as the makeup of viewers. from Marketing Dive - Latest News https://ift.tt/3zJGc96

The cast, including a hip-hop artist and pro gamer, was scanned at different locations to create a virtual block party celebrating the product launch. from Marketing Dive - Latest News https://ift.tt/2Wm5dJS

Today's companies need fast answers on whether their product or service is delivering what people want, in the ways they want. from Marketing Dive - Latest News https://ift.tt/3ueVfX6

Many marketers consider social media to be little more than an "awareness driver," but this misconception might be limiting your digital success. from Marketing Dive - Latest News https://ift.tt/3o5JtgK

A data-driven Music in Color by Behr tool measures song qualities, including key and tempo, and matches them to an appropriate hue for the mood. from Marketing Dive - Latest News https://ift.tt/3CFrmCg

Pop-up workstations — billboards that flip into desks with charging ports — are designed for people on the go and manifest how the brand's cards are "built for business." from Marketing Dive - Latest News https://ift.tt/3o6dkWi

We used to shop online for convenience and cost. Now consumers are beginning to shop online for the experience. As global e-commerce sales continue to skyrocket, brands are adding new technology and features that draw customers into a world of their passions and desires, and in the process, drive... from Marketing Dive - Latest News https://ift.tt/3EKC4cx

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests. from Marketing Dive - Latest News https://ift.tt/3o2j17K

The supermarket chain will use technology from the image-sharing site to let shoppers add recipe ingredients directly to their online cart. from Marketing Dive - Latest News https://ift.tt/3u4pIqT

A Snapchat AR portal and custom Twitter emoji also debut this week, followed by the remaining three chapters of "Serving Up Justice" later this fall. from Marketing Dive - Latest News https://ift.tt/3AD1ZAz

Figurines and cups reference shows like "Metalocalypse" that built a cult appeal for the programming block, which is celebrating 20 years on air. from Marketing Dive - Latest News https://ift.tt/3zAgfbU

The supermarket chain is working with tech startup Firework to develop shoppable videos that feature food content designed to inspire customer purchases. from Marketing Dive - Latest News https://ift.tt/3EKyZZT

In early tests of the app-enabled TV streaming ads, the streaming company helped loungewear brand Jambys raise purchase consideration 63%. from Marketing Dive - Latest News https://ift.tt/39voHOW

The Mars Wrigley candy is again deepening associations between themes of self-compassion and its fan-favorite pink flavor. from Marketing Dive - Latest News https://ift.tt/3kCzugV

Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution.  from Marketing Dive - Latest News https://ift.tt/3nYxIsu

A pun on co-working provider WeWork, the space offers Wi-Fi, happy hours, grilling, bonfires and the opportunity to camp outside. from Marketing Dive - Latest News https://ift.tt/39p9GOO

The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants. from Marketing Dive - Latest News https://ift.tt/2Zndm1T

As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards. from Marketing Dive - Latest News https://ift.tt/2XCVYpn

WPP's move to significantly trim its footprint last year could herald a larger culling in the segment as pricey spaces remain underutilized. from Marketing Dive - Latest News https://ift.tt/2XAhMRN

The fully integrated, data-driven Team X will handle global media, brand and performance marketing activities for the automaker. from Marketing Dive - Latest News https://ift.tt/3zrf8LJ

The omnichannel advertising platform, which is used by all of the major agency groups, said the move should create more efficiency and improve performance. from Marketing Dive - Latest News https://ift.tt/3nR1nDC

To support more inclusive practices, the Unilever brand set up a website with a roster of qualified trainers and coaches ready for employment. from Marketing Dive - Latest News https://ift.tt/3EDh7jy

New data crowning the franchise as the NFL's top social presence makes it an appealing model for marketers hoping to break through on social media this season. from Marketing Dive - Latest News https://ift.tt/3lEec1r

How should brands manage their customer interactions when, so often, someone else is doing the actual interacting? from Marketing Dive - Latest News https://ift.tt/3EzNUGj

The event marketing channel as we know it has changed. See how marketers are navigating this complex landscape of virtual, hybrid, and in-person events by rebuilding agile event programs that align strategy, teams, and tech. from Marketing Dive - Latest News https://ift.tt/3nQfpWm

Looking to promote healthier snacks to GoldGlove's 1.4 million-strong Twitch following, the brand will sponsor livestreams through the month of October. from Marketing Dive - Latest News https://ift.tt/3hEpxh2

Pete Gerstberger is set to lead the brand's omnichannel and online operations after years of rapid growth and accumulated losses. from Marketing Dive - Latest News https://ift.tt/3CnfHYM

Developed with agency Movers+Shakers, SkinU takes an educational approach to skin health following the April launch of a content studio. from Marketing Dive - Latest News https://ift.tt/3Em8lGF

New musical creative is the latest effort by the car brand to experiment with different channels and reach a wider audience. from Marketing Dive - Latest News https://ift.tt/3CdN0NI

With the help of nine athletes in its new Social Squad, PepsiCo's sports-drink brand is leaning more into mainstream mobile channels to organically reach younger users. from Marketing Dive - Latest News https://ift.tt/3lpcSzi

Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally. from Marketing Dive - Latest News https://ift.tt/2Z58v5a

More than eight in 10 consumers purchased a different brand from the one they normally purchase in the past three months. from Marketing Dive - Latest News https://ift.tt/3lunRrm

A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio. from Marketing Dive - Latest News https://ift.tt/3A9Rq7I

Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm. from Marketing Dive - Latest News https://ift.tt/3Adi1Ru

Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting. from Marketing Dive - Latest News https://ift.tt/3zd2WOr

Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging. from Marketing Dive - Latest News https://ift.tt/3EojS8C

The Frito-Lay brand is enlisting the buzzy media company to amplify winners of a Rise Project that provides grants and mentorship opportunities. from Marketing Dive - Latest News https://ift.tt/3nu4Nfp

Along with a new ad and national print effort, the P&G brand is teaming with Black Girls Code to send at least 1,000 girls of color to coding camp. from Marketing Dive - Latest News https://ift.tt/393GmNp

The coronavirus's delta variant is undermining consumer sentiment heading into the holidays, according to several reports. from Marketing Dive - Latest News https://ift.tt/39cJyGx

After buying the 30-day pass through its app, guests at select locations can redeem one taco a day, a move that could drive repeat visits. from Marketing Dive - Latest News https://ift.tt/3CfJiDr

The company is poised to continue adding to its data, content and digital media capabilities, with a possible move into technology services. from Marketing Dive - Latest News https://ift.tt/3hpCA5x

CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment. from Marketing Dive - Latest News https://ift.tt/3EgONDo

The acquisition is the first major agency deal since the company tapped David Droga, a venerated creative, as CEO of its marketing services division. from Marketing Dive - Latest News https://ift.tt/3htgH5H

A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings. from Marketing Dive - Latest News https://ift.tt/3tAp5oJ

Instead of jumping on every new commerce-enabled digital feature, brands would be well served to slow down and identify where best they can activate to drive the most value. from Marketing Dive - Latest News https://ift.tt/3Ebl52P

The soup brand draws a connection between lunchtime and halftime in order to rouse millennial men to make the midday meal a habit. from Marketing Dive - Latest News https://ift.tt/3jXUnCx

An earbuds ad from R/GA links colorful scenes with dedicated soundscapes using an augmented reality-like technique called volumetric capture. from Marketing Dive - Latest News https://ift.tt/3hh3DQr

A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants. from Marketing Dive - Latest News https://ift.tt/3yYEGPV

Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials. from Marketing Dive - Latest News https://ift.tt/3l7TYNw

The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape. from Marketing Dive - Latest News https://ift.tt/3BWzkqq

A new microsite by the aerospace giant shows mobile users an immersive view of how dying satellites can be repaired and refueled while still orbiting Earth. from Marketing Dive - Latest News https://ift.tt/3DZC0VX

Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas. from Marketing Dive - Latest News https://ift.tt/3BVgAaB

Fans can score luxury lounge apparel by designer Dapper Dan as part of the soda brand's "Made for Football Watching" campaign. from Marketing Dive - Latest News https://ift.tt/3z880Up

The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals. from Marketing Dive - Latest News https://ift.tt/3jSA89w

A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak to its origins. from Marketing Dive - Latest News https://ift.tt/3zQYNRk

Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season. from Marketing Dive - Latest News https://ift.tt/2X1pa8w

The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy. from Marketing Dive - Latest News https://ift.tt/2VseMXa

The shake-up sees the brewing company making significant moves toward advancing its consumer-first media strategy. from Marketing Dive - Latest News https://ift.tt/3jZMQDD

Martin Sorrell's holding company adds a buzzy creative agency as diversity and purpose become higher priorities in the U.S. and globally. from Marketing Dive - Latest News https://ift.tt/3DV2hER

The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads. from Marketing Dive - Latest News https://ift.tt/3zUt9lX

The retailers are teaming up for a shop-in-shop rollout, but branding alone won't make their partnership work. from Marketing Dive - Latest News https://ift.tt/3BL4LDZ

As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy. from Marketing Dive - Latest News https://ift.tt/2WVy5Jg

Has it all gone too far? Are we losing the human connection? Consumers and brands are still figuring it all out, but when it comes to how businesses approach their relationships with customers, Houston, we have a problem.  from Marketing Dive - Latest News https://ift.tt/38Kw5Wn

Creating real change requires brands to focus inward instead of concentrating efforts on external messaging and branding, writes Full Circle Insights CEO Bonnie Crater. from Marketing Dive - Latest News https://ift.tt/3zPMIfi

The restaurant chain signed Name, Image and Likeness deals with four players known for making pancake blocks on the field. from Marketing Dive - Latest News https://ift.tt/38G4aqK

Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel. from Marketing Dive - Latest News https://ift.tt/3gW8YN7

Offering more transparency into the zeitgeist, Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign. from Marketing Dive - Latest News https://ift.tt/3BC1GWF

The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app. from Marketing Dive - Latest News https://ift.tt/3t8cKb9

The "Hyundai Mobility Adventure" is the first such activation from a global automaker and serves to familiarize players with forward-looking products. from Marketing Dive - Latest News https://ift.tt/38DF7Vb

This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations. from Marketing Dive - Latest News https://ift.tt/3BFaWcL

Several channels previously viewed as less popular, including mobile gaming and music streaming, saw gains amid the pandemic's radical shift to digital. from Marketing Dive - Latest News https://ift.tt/3yy2U3q

The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges. from Marketing Dive - Latest News https://ift.tt/3n6izVF

Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms. from Marketing Dive - Latest News https://ift.tt/3yCwJzL

A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked. from Marketing Dive - Latest News https://ift.tt/38vqoeR

Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push. from Marketing Dive - Latest News https://ift.tt/38v9cGh