Digital Marketing News

The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world. from Marketing Dive - Latest News https://ift.tt/2ZyDeHS

Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays. from Marketing Dive - Latest News https://ift.tt/3jKHQ4T

The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar. from Marketing Dive - Latest News https://ift.tt/3bn9O2o

Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays. from Marketing Dive - Latest News https://ift.tt/3jObpmt

With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands. from Marketing Dive - Latest News https://ift.tt/3jJNJ2o

Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver. from Marketing Dive - Latest News https://ift.tt/2XUv5gx

With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future. from Marketing Dive - Latest News https://ift.tt/3q1bp6z

Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users. from Marketing Dive - Latest News https://ift.tt/3BiFxMA

Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes. from Marketing Dive - Latest News https://ift.tt/3CqwmuX

Executives spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement. from Marketing Dive - Latest News https://ift.tt/3Cotb6R

Executives from DoorDash, Equinox and Diageo showcased creator partnerships that run the gamut in terms of opportunity and process. from Marketing Dive - Latest News https://ift.tt/3nyT9OR

As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube. from Marketing Dive - Latest News https://ift.tt/3Gospcu

An extended digital play sees the chain tying its annual 'Boorito' promotion to interest in the metaverse while dishing out $1 million in free food. from Marketing Dive - Latest News https://ift.tt/2ZuoU3M

Building out an e-commerce platform and retooling focus to win back young users are tall orders as the company contends with a laundry list of challenges. from Marketing Dive - Latest News https://ift.tt/3pEGLQ3

While investors ran to drop the stock, it wasn't so much the company's results as it was the commentary outlining the "why," writes The Mars Agency's John Willkom. from Marketing Dive - Latest News https://ift.tt/3GkvtGJ

With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges. from Marketing Dive - Latest News https://ift.tt/3Eo2j7P

Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing challenges with the supply chain and engagement. from Marketing Dive - Latest News https://ift.tt/3CgDMR7

The holding company's journey to boost DEI is helping to level the media selection playing field for diverse creators. from Marketing Dive - Latest News https://ift.tt/3jA3FV3

"All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism." from Marketing Dive - Latest News https://ift.tt/2ZrOEO6

A couponing push drove six times higher conversion rates than past efforts, helping the brand gain relevancy with key young cohorts, an exec said at Advertising Week. from Marketing Dive - Latest News https://ift.tt/3GjNIfj

Augmented reality is leading the charge in the new retail revolution - find out how. from Marketing Dive - Latest News https://ift.tt/2ZuCmEx

Discussing the results with analysts, CEO Evan Spiegel said that the iPhone maker's proprietary measurement solutions "did not scale as we had expected." from Marketing Dive - Latest News https://ift.tt/3C7QOR6

In the Post brand's first national effort in three years, "Make a Bunch Happen" includes happiness "hacks" on social and tie-ups with radio show hosts. from Marketing Dive - Latest News https://ift.tt/3Bc9AFO

Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies. from Marketing Dive - Latest News https://ift.tt/3B6NRyW

At Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan. from Marketing Dive - Latest News https://ift.tt/3pvKbo6

Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms. from Marketing Dive - Latest News https://ift.tt/3m0GbtA

Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family. from Marketing Dive - Latest News https://ift.tt/3GjZCWH

Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers. from Marketing Dive - Latest News https://ift.tt/3vCvWij

The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing. from Marketing Dive - Latest News https://ift.tt/3poCUX7

The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of confusion and complexity. from Marketing Dive - Latest News https://ift.tt/30HoB5D

Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice. from Marketing Dive - Latest News https://ift.tt/3m9iLTb

Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes. from Marketing Dive - Latest News https://ift.tt/3aVR4GQ

The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel. from Marketing Dive - Latest News https://ift.tt/30KZkYs

Developing and deploying contextual ads requires a robust approach by brands and agencies, executives at Advertising Week said. from Marketing Dive - Latest News https://ift.tt/3DVA3Ji

The marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent Proximo Spirits said during Advertising Week. from Marketing Dive - Latest News https://ift.tt/2XtQQ6G

As consumers seek out trusted brands, the CPG marketer's quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis. from Marketing Dive - Latest News https://ift.tt/30JBKLH

The spirits marketer is angling for long-term impact by demonstrating how to best enact tangible change, according to executives at Advertising Week. from Marketing Dive - Latest News https://ift.tt/3phPmIk

This year's holiday season already looks as unpredictable as 2020's, but a host of new issues are challenging retail marketers' ability to remain agile. from Marketing Dive - Latest News https://ift.tt/3pw322D

At Advertising Week, Melissa Grady said holiday ads this year could focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging. from Marketing Dive - Latest News https://ift.tt/3phMg7a

Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem. from Marketing Dive - Latest News https://ift.tt/3vslzxv

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. from Marketing Dive - Latest News https://ift.tt/3DTgnFS

Detroit-based Ignition Media Group will serve as a "sounding board" on DEI efforts for the automaker behind brands including Chrysler, Dodge and Jeep. from Marketing Dive - Latest News https://ift.tt/3aMaZrR

Customers using the Adobe Experience Platform can now draw on "consent-based data pools" as they navigate the deprecation of third-party cookies. from Marketing Dive - Latest News https://ift.tt/3AQBaIb

The ad-tech industry has seen more M&A activity this year as the pandemic accelerates the shift to digital and consumers embrace online shopping. from Marketing Dive - Latest News https://ift.tt/2Z1IGTD

As general ad aversion grows, the group recommends brands adopt formats like shoppable units that can provide a practical experience. from Marketing Dive - Latest News https://ift.tt/3G1hdT8

Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000. from Marketing Dive - Latest News https://ift.tt/2Z1q6uz

While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff. from Marketing Dive - Latest News https://ift.tt/3lP01YG

The pilot comes about two years after the mass merchant discontinued Jet Black, a shop-by-text service geared toward higher-income New Yorkers. from Marketing Dive - Latest News https://ift.tt/3BO3WdU

The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail. from Marketing Dive - Latest News https://ift.tt/3ARJQhy

As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed. from Marketing Dive - Latest News https://ift.tt/3pdkYi0

How leading customer experience (CX) teams are using empathy to mitigate post-pandemic challenges and meet the needs of customers. from Marketing Dive - Latest News https://ift.tt/3AMj8H3

Kyle "Bugha" Giersdorf, who has 4.8 million Twitch followers, will also help to lead the brand's gamer training program. from Marketing Dive - Latest News https://ift.tt/2YZNWr9

Moving its slow cooker from the cupboard to the blockchain, the brand wanted to avoid an overt nostalgia play as it celebrates 50 years. from Marketing Dive - Latest News https://ift.tt/30uPJVz

Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade. from Marketing Dive - Latest News https://ift.tt/3aFtQ7E

Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?" from Marketing Dive - Latest News https://ift.tt/3FNtydh

Powered by smartphones' accelerometers, Remix in Motion lets users unlock the track by walking, dancing or doing other physical activity. from Marketing Dive - Latest News https://ift.tt/2YK73oC

A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video. from Marketing Dive - Latest News https://ift.tt/3DM2E3T

Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue. from Marketing Dive - Latest News https://ift.tt/3DxfrqG

"It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts. from Marketing Dive - Latest News https://ift.tt/2YJUSrQ

Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming. from Marketing Dive - Latest News https://ift.tt/3AGJHgO

Publicis' CitrusAd and Criteo worked on the platform that delivered a 700% return on ad spend for one test partner in the kitchen and bath category. from Marketing Dive - Latest News https://ift.tt/3v5JT8l

The rum brand tapped upstart marketplace Sturdy Exchange to help shine a light on the underrepresentation of female producers. from Marketing Dive - Latest News https://ift.tt/3ay8XLB

The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak. from Marketing Dive - Latest News https://ift.tt/3AEl30d

The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers contend with supply chain shortages. from Marketing Dive - Latest News https://ift.tt/3FIFqxo

National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months. from Marketing Dive - Latest News https://ift.tt/3BB32Bw

A differentiator for the group is a global affiliate program that aims to reach 50 partners by year's end — and could serve as an onramp for future acquisitions. from Marketing Dive - Latest News https://ift.tt/3oSddOk

The shop will serve as the foundation for a new platform and business unit within OMG while preserving its current management. from Marketing Dive - Latest News https://ift.tt/3DqhEUA

Debuting in time for the holidays, the streamer's first digital storefront with a national retailer will let fans vote on what merchandise they'd like to see next. from Marketing Dive - Latest News https://ift.tt/2YJ9x71

In addition to a 20-city test drive tour, the carmaker will promote its first line of electric models at pop-ups in New York and California. from Marketing Dive - Latest News https://ift.tt/3ByCqRs

Creators often don't receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn't just about money — it's about equity and partnership. from Marketing Dive - Latest News https://ift.tt/3Dw7PVq

In the age of e-commerce, the tangible nature of product samples plays a key role in creating brand awareness to conversions. from Marketing Dive - Latest News https://ift.tt/3luulrC

By adopting these seven habits, businesses can make sure they're putting the customer at the center of everything. from Marketing Dive - Latest News https://ift.tt/3lwq9Y4

The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts.  from Marketing Dive - Latest News https://ift.tt/3uVpq5X

In one example, Asos tapped music production firm Karm for a custom track on a campaign that generated 1.2 billion views in just six days.  from Marketing Dive - Latest News https://ift.tt/3BkS1nE

Teeing up near the holidays, "Make it a Thing" aims to amplify the personalization website's shifting focus from what people create to why. from Marketing Dive - Latest News https://ift.tt/2YtYNcn

A virtual experience in geofenced parts of five major cities used art, music and interactions to keep people engaged in person and at home. from Marketing Dive - Latest News https://ift.tt/3adWVqN

As competition heats up among short-form video platforms, cash incentives have become a popular method to attract creators at all levels. from Marketing Dive - Latest News https://ift.tt/3Ax0yTv

The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps. from Marketing Dive - Latest News https://ift.tt/3oG6k2x

"Road to the Dunk" includes a custom Snapchat runner game and integrations with EA's Madden franchise to connect with young athletes. from Marketing Dive - Latest News https://ift.tt/3lluehQ

The marketer is sharing business resources and a mobile-friendly "passport" as part of its efforts to drive sales to Black-owned restaurants. from Marketing Dive - Latest News https://ift.tt/3oGULYU

Created with retailer Meijer and e-commerce firm Obsess, the portal includes recipe videos, quizzes and the ability to shop the marketer's brands. from Marketing Dive - Latest News https://ift.tt/3ln4rGh

This is the latest in a series of tech investments by the retailer, including an August deal around virtual try-on tools. from Marketing Dive - Latest News https://ift.tt/3acx3LR

The latest Taking Stock With Teens survey finds a majority of teens now buys and sells secondhand goods while Instagram lost ground to Snapchat and TikTok. from Marketing Dive - Latest News https://ift.tt/3moWGyB

The latest iteration of the brand's "Keep Walking" effort will be supported by local change-makers and billboards in cultural hotspots around the world. from Marketing Dive - Latest News https://ift.tt/3uFWY7W

Boycotts like last year's #StopHateForProfit are unlikely, but frustrations are brewing that could put a longer-term dent in the company's armor. from Marketing Dive - Latest News https://ift.tt/3lc87dN

With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories of an important holiday to life. from Marketing Dive - Latest News https://ift.tt/3a9hnJg

Fewer parents and higher spending power among Gen Z could see historically stodgy brands move away from ads targeting mom and dad. from Marketing Dive - Latest News https://ift.tt/2WHfPD8

Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach. from Marketing Dive - Latest News https://ift.tt/2Yt68Jg

The pandemic may be the stated reason for Nielsen's disaccreditation, but industry concerns over audience measurement were bubbling to the surface long before. from Marketing Dive - Latest News https://ift.tt/3FgVRAt

The specialty offering has a range of services, from IP development to in-game advertising, as marketers look to engage an audience of billions. from Marketing Dive - Latest News https://ift.tt/3oB1rYC

In the Easter egg-laden "Parking Spot," Kumail Nanjiani's Kingo drives around a battle-scarred city as he encounters a variety of everyday problems.  from Marketing Dive - Latest News https://ift.tt/3a4RQ3P

The food and beverage giant's Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.  from Marketing Dive - Latest News https://ift.tt/3a3bbT9

When it comes to delivering an exceptional customer experience, companies with emotional intelligence — who really take the time to get in tune with what customers want — are winning. from Marketing Dive - Latest News https://ift.tt/3l73kdz

Thriving beyond The Great CX Reset means having the right data strategy and the right expertise to execute in place - the best personalized customer experiences count on it. from Marketing Dive - Latest News https://ift.tt/3Fdylo1

In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while an international push focuses on the taco emoji. from Marketing Dive - Latest News https://ift.tt/3ovPBiG

The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views. from Marketing Dive - Latest News https://ift.tt/3oo6USw

Featuring photographs and videos, the campaign attempts to humanize the car brand in order to curry favor with consumers. from Marketing Dive - Latest News https://ift.tt/3D6NYvw