Digital Marketing News

Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads. from Marketing Dive - Latest News https://ift.tt/31g80GT

Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse. from Marketing Dive - Latest News https://ift.tt/3xC3YV5

By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited. from Marketing Dive - Latest News https://ift.tt/3d63j4S

Already adept at communicating their clients' sustainability measures, some agencies are starting to adapt a more internal focus as well. from Marketing Dive - Latest News https://ift.tt/3Ecu1Vq

It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia. from Marketing Dive - Latest News https://ift.tt/3Ge37x1

The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical factor in the metaverse. from Marketing Dive - Latest News https://ift.tt/3E8pu6m

The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture. from Marketing Dive - Latest News https://ift.tt/314M0yL

Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. from Marketing Dive - Latest News https://ift.tt/3litjhS

A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest. from Marketing Dive - Latest News https://ift.tt/3r6fcjt

The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media. from Marketing Dive - Latest News https://ift.tt/3nO4ThH

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season. from Marketing Dive - Latest News https://ift.tt/3oUN2VN

For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle." from Marketing Dive - Latest News https://ift.tt/3oQPJb2

Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season. from Marketing Dive - Latest News https://ift.tt/3DMIabB

Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report. from Marketing Dive - Latest News https://ift.tt/30RVIEq

U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape. from Marketing Dive - Latest News https://ift.tt/3DLahHW

Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds. from Marketing Dive - Latest News https://ift.tt/3DKCI8Z

As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. from Marketing Dive - Latest News https://ift.tt/3qWTCO3

Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing.  from Marketing Dive - Latest News https://ift.tt/3cAcdHx

A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear. from Marketing Dive - Latest News https://ift.tt/3qUcptC

In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys. from Marketing Dive - Latest News https://ift.tt/30Ii1w4

The technology lets users virtually test beard colors and styles, as well as beard removal. from Marketing Dive - Latest News https://ift.tt/3HyTQAO

In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors. from Marketing Dive - Latest News https://ift.tt/3Hya6SI

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience. from Marketing Dive - Latest News https://ift.tt/30yT06c

Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound. from Marketing Dive - Latest News https://ift.tt/3DwvFAO

The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products. from Marketing Dive - Latest News https://ift.tt/30BXoBY

"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music. from Marketing Dive - Latest News https://ift.tt/3csK6tL

The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study. from Marketing Dive - Latest News https://ift.tt/3qMP1Oz

Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster. from Marketing Dive - Latest News https://ift.tt/3FqOnKt

The 20-year naming rights deal makes the platform an official partner of the Lakers and Kings and builds on a recent ad campaign starring Matt Damon. from Marketing Dive - Latest News https://ift.tt/3nnEfMs

Walmart Connect ad revenue helped to offset cost pressures, with the business unit's ad sales rising nearly 240% over two years. from Marketing Dive - Latest News https://ift.tt/3Cs9tpU

As part of a new campaign that includes a short film, the chain is also teaming with the National Young Farmers Coalition to advocate for changes to the 2023 Farm Bill. from Marketing Dive - Latest News https://ift.tt/3kNdW0G

As the chain continues to set a direction apart from its founder, a refreshed visual identity and restaurant design reflect new digital mandates and a fun and hand-crafted ethos. from Marketing Dive - Latest News https://ift.tt/3FiE7UI

In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese. from Marketing Dive - Latest News https://ift.tt/30vGHr9

Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off. from Marketing Dive - Latest News https://ift.tt/3qI8z6x

Following a quarter in which S4 added "whopper" clients Facebook and HP, Media.Monks is merging with Italian content marketing agency Miyagi. from Marketing Dive - Latest News https://ift.tt/3CiJphc

Culture is everywhere and can be harnessed but not necessarily controlled, writes Ryan Ford of Cashmere, which recently merged with Media.Monks. from Marketing Dive - Latest News https://ift.tt/3Cq1b28

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients. from Marketing Dive - Latest News https://ift.tt/30rGLYV

In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data. from Marketing Dive - Latest News https://ift.tt/3CdSJCJ

All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app. from Marketing Dive - Latest News https://ift.tt/3qExh83

The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February. from Marketing Dive - Latest News https://ift.tt/3nhhM3L

Learn how to leverage the power of shelf-edge media to engage consumers where it matters most. from Marketing Dive - Latest News https://ift.tt/3kxTYXB

How premium publishers should focus to engage employees and clients with high impact, value-added collaboration. from Marketing Dive - Latest News https://ift.tt/2YKHdkC

Iterating on a past car concept, the restaurant is promoting new Hot & Crispy Fries around this weekend's Adult Swim Festival and via its mobile app. from Marketing Dive - Latest News https://ift.tt/3c49ZzN

Recent collaborations with Megan Thee Stallion and Dick's Sporting Goods have built on the brand's efforts to craft a connected shopping experience across its channels. from Marketing Dive - Latest News https://ift.tt/3HffiL6

With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests. from Marketing Dive - Latest News https://ift.tt/3DaF1Sm

America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms. from Marketing Dive - Latest News https://ift.tt/3C8Hmfw

America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms. from Marketing Dive - Latest News https://ift.tt/3ojvRgm

Offering parents a glimpse into popular toys this year across Hasbro's brands, the event blends the convenience of mobile shopping with entertainment. from Marketing Dive - Latest News https://ift.tt/3ojRflJ

Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins. from Marketing Dive - Latest News https://ift.tt/3ksCLic

As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments.  from Marketing Dive - Latest News https://ift.tt/3Cbc47E

It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design. from Marketing Dive - Latest News https://ift.tt/3kuZ7zH

In a tie-up with the "All I Want For Christmas Is You" singer, the chain will supercharge its celebrity-powered efforts through 12 days of free items. from Marketing Dive - Latest News https://ift.tt/30aCuJp

To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings. from Marketing Dive - Latest News https://ift.tt/3D5If9M

Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise. from Marketing Dive - Latest News https://ift.tt/3of69JU

A community comes together to build a makeshift chimney for Santa in the first holiday ad under the brand's new "Real Magic" platform. from Marketing Dive - Latest News https://ift.tt/3ofTx54

The company releases financial results tomorrow, which could reflect a toll taken by changing consumer behavior as streaming and digital advertising expand. from Marketing Dive - Latest News https://ift.tt/3wx4CCQ

In a deal the partners call "unprecedented" in scope, WPP will execute Coke's new integrated agency model while Dentsu and others will provide complementary work. from Marketing Dive - Latest News https://ift.tt/3CVPam4

Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse. from Marketing Dive - Latest News https://ift.tt/3H2FCb7

The offering aims to help clients make smarter decisions about everything from marketing spending to production levels amid supply chain disruptions. from Marketing Dive - Latest News https://ift.tt/3H4I0yn

As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue. from Marketing Dive - Latest News https://ift.tt/3ETFx7U

Join us as we dive deeper into four impactful and creative ways brands can unlock value through customer-centric marketing. from Marketing Dive - Latest News https://ift.tt/3BUAGRW

After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new "Unwrapped" ad. from Marketing Dive - Latest News https://ift.tt/2ZXSLS1

The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors. from Marketing Dive - Latest News https://ift.tt/3EOSzDO

Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors. from Marketing Dive - Latest News https://ift.tt/3BNzY99

The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony. from Marketing Dive - Latest News https://ift.tt/3mILOgj

The AR experience, which stars quarterbacks Aaron Rodgers and Patrick Mahomes, debuts ahead of the Packers-Chiefs game on Nov. 7. from Marketing Dive - Latest News https://ift.tt/3BKQPtd

Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery. from Marketing Dive - Latest News https://ift.tt/3GKOe6l

Putting $3.6 million toward TikTok ads so far this year, the digitally native brand has worked to carve out a distinct identity on platforms where younger men spend time. from Marketing Dive - Latest News https://ift.tt/3BKHa62

The combined offering demonstrates how Nike is trying to deepen its relationships with key wholesale partners. from Marketing Dive - Latest News https://ift.tt/3GNHSmB

While the idea of blockchain isn't new, adoption has been slow due to entrenched interests that might be disrupted and cultural challenges of doing things differently, authors from Kearney write. from Marketing Dive - Latest News https://ift.tt/2ZQZSMr

After putting its creative and media business up for review in September, the QSR chain — and incoming CMO Nick Chavez — will look for new partners. from Marketing Dive - Latest News https://ift.tt/3bIwrhD

The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon. from Marketing Dive - Latest News https://ift.tt/3o0POsb

Access to VIP concert tickets and autographed CDs are among the potential prizes in the effort that includes an AR-activated mural hidden in LA. from Marketing Dive - Latest News https://ift.tt/2ZSwXHH

New decorative kits available through Social Studies follow an Etsy report that found searches for place settings are up 72% and table decor up 27%. from Marketing Dive - Latest News https://ift.tt/3BF4nq3

The effort builds on Target's "What We Value Most Shouldn't Cost More" and aims to reflect its diverse customer base. from Marketing Dive - Latest News https://ift.tt/3BGx4CY

The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops. from Marketing Dive - Latest News https://ift.tt/3BF4tOD

For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships. from Marketing Dive - Latest News https://ift.tt/3mCQiFu

As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes. from Marketing Dive - Latest News https://ift.tt/3qexrTt

Bombay Sapphire, Johnnie Walker and Grey Goose are some of the marketers using the tactic to explore innovation in ways that are specific to their products. from Marketing Dive - Latest News https://ift.tt/3k0SCV4

Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data. from Marketing Dive - Latest News https://ift.tt/3jSM5f6

The company's advertising business is focused on reach, relevance and results as brands contend with a fragmented media landscape and mounting omnichannel demands. from Marketing Dive - Latest News https://ift.tt/3w6DvOo

Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts. from Marketing Dive - Latest News https://ift.tt/3GCpxZE

Despite the challenges that the pandemic created for retail companies, many have been able to adjust accordingly and thrive. As buyers' expectations and needs continue to evolve, retail companies can consider the points above as they create their winning strategies.  from Marketing Dive - Latest News https://ift.tt/3bJY6ix