Digital Marketing News

The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022. from Marketing Dive - Latest News https://ift.tt/3Jep417

As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world. from Marketing Dive - Latest News https://ift.tt/3moKy1x

The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps like YouTube and Instagram as social commerce booms. from Marketing Dive - Latest News https://ift.tt/3qiU8Eh

Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor. from Marketing Dive - Latest News https://ift.tt/30UxObt

A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland. from Marketing Dive - Latest News https://ift.tt/3msRUkG

By bringing local tweets to digital billboards in real time, Warner Bros. hopes to engage fans around the excitement for the first "Matrix" film in nearly 20 years. from Marketing Dive - Latest News https://ift.tt/3mt69Wq

Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology. from Marketing Dive - Latest News https://ift.tt/3FkRVye

WeatherTech — back for its ninth consecutive year — is the latest brand to announce its return to February's big game. from Marketing Dive - Latest News https://ift.tt/3eeNI3q

The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies. from Marketing Dive - Latest News https://ift.tt/3FdWoTs

In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple. from Marketing Dive - Latest News https://ift.tt/3eeBI1K

By acquiring a strategic advisory firm whose focus includes marketing transformation, the talent agency also beefs up its own entertainment marketing consultancy. from Marketing Dive - Latest News https://ift.tt/3GZ39sJ

Intended to provide the segment an equal seat at the table, the move arrives as agencies ride a strong ad market rebound. from Marketing Dive - Latest News https://ift.tt/32llBN4

Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening. from Marketing Dive - Latest News https://ift.tt/326hEfO

Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies. from Marketing Dive - Latest News https://ift.tt/3p9CWBM

Players and fashion influencers can design, own and manage stores as they try to become the "top shop." from Marketing Dive - Latest News https://ift.tt/3Fg0ric

Following two years of uncertainty in everything from public health to politics to the economy, consumers are craving trust and transparency. from Marketing Dive - Latest News https://ift.tt/327ivge

A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations. from Marketing Dive - Latest News https://ift.tt/3q4rzdy

A move into the crypto format follows rivals like McDonald's, but also comes as risks related to the technology are made more clear. from Marketing Dive - Latest News https://ift.tt/30Bl5KB

Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV. from Marketing Dive - Latest News https://ift.tt/3E6cZag

Avoiding the typical lovey-dovey predictability of online dating ads, "You're Not for Everyone" wraps up a year of change for Tinder. from Marketing Dive - Latest News https://ift.tt/3seepNH

More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, Digital Turbine found. from Marketing Dive - Latest News https://ift.tt/3DX8aQB

The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans. from Marketing Dive - Latest News https://ift.tt/3IXzIJy

The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays. from Marketing Dive - Latest News https://ift.tt/3DWty8R

Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up. from Marketing Dive - Latest News https://ift.tt/3GURMCl

A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot. from Marketing Dive - Latest News https://ift.tt/324rVZo

"Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs. from Marketing Dive - Latest News https://ift.tt/3IXd1VV

Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe. from Marketing Dive - Latest News https://ift.tt/3F2rSvU

Eating and drinking while playing multiplayer games like Call of Duty are tricky, so Heinz mapped out hidden spots where gamers can squeeze in a break. from Marketing Dive - Latest News https://ift.tt/3oXzsCo

While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate. from Marketing Dive - Latest News https://ift.tt/3dTMQ3X

Three musicians will win an opportunity to attend a three-day session where they'll each create an original track with hip-hop star Pi'erre Bourne. from Marketing Dive - Latest News https://ift.tt/3DT14wr

A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes. from Marketing Dive - Latest News https://ift.tt/3IO1Q1s

With women representing just 16% of NFT artists, the growing digital collectibles space may be poised to repeat past mistakes in gender parity. from Marketing Dive - Latest News https://ift.tt/31WBBFE

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce. from Marketing Dive - Latest News https://ift.tt/3DYE6nD

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company. from Marketing Dive - Latest News https://ift.tt/3m0jYeV

Founded in 2001, Iponweb operates a trading marketplace, DSP and SSP that could firm up Criteo's budding commerce media strategy. from Marketing Dive - Latest News https://ift.tt/3pMhxNW

A shocking character death on the "Sex in the City" revival is closely tied to the brand, but an agile response could turn the product-placement fiasco into a marketing win. from Marketing Dive - Latest News https://ift.tt/3ylZO3M

To drive foot traffic to local businesses, the brand worked with creatives on window displays, packaging and cocktails celebrating the area. from Marketing Dive - Latest News https://ift.tt/3pViy6m

Evaluating your loyalty program is vital to ensure you're not limiting your brand's bottom line and diminishing its opportunities, writes Dan Jurek of The Lacek Group. from Marketing Dive - Latest News https://ift.tt/3m09bkY

Post-event activation of leads can be a challenge. Get a behind the scenes look at how the team at Cvent does this for their marquee event, Cvent CONNECT. from Marketing Dive - Latest News https://ift.tt/31W0gtJ

Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices. from Marketing Dive - Latest News https://ift.tt/31VAOVe

With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds this year. from Marketing Dive - Latest News https://ift.tt/30aq0lo

As part of a promotion for the upcoming film "The Matrix Resurrections," the restaurant chain is delivering deals as "glitches" via digital wallets. from Marketing Dive - Latest News https://ift.tt/3y9c5sx

A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators. from Marketing Dive - Latest News https://ift.tt/3EIcnJl

Pepsi Mic Drop features 1,893 pieces that can be minted for free barring a "gas" fee, a potential response to rivals like Coke fetching high prices for NFTs. from Marketing Dive - Latest News https://ift.tt/309AT70

Interest in teaming with student-athletes is up now that they can monetize their name and image through endorsements, but brands are unsure of how to start. from Marketing Dive - Latest News https://ift.tt/3Gsid1H

To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes. from Marketing Dive - Latest News https://ift.tt/30benut

Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool. from Marketing Dive - Latest News https://ift.tt/3DyE3Pq

References to shoulder pads and "This Is Your Brain on Drugs" try to forge an era-appropriate connection with ABC's "Live in Front of a Studio Audience." from Marketing Dive - Latest News https://ift.tt/3rQXLnc

Concern over climate change is broadening, and some consumers have taken action against brands whose ads have a negative environmental impact. from Marketing Dive - Latest News https://ift.tt/3Iq0mul

As part of a focus on outdoor activities, the PepsiCo brand will support the local community around a recreation area in the beverage's home state. from Marketing Dive - Latest News https://ift.tt/3dBAzAU

Back for a third year, the gag gift now includes an experiential component featuring gourmet meals at a secluded luxury abode themed around the chain. from Marketing Dive - Latest News https://ift.tt/303zn6l

The digital art tokens are early travel-related examples of NFTs and arrive as Marriott plans to expand its presence in the metaverse in 2022. from Marketing Dive - Latest News https://ift.tt/3EEUwTG

Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers. from Marketing Dive - Latest News https://ift.tt/3DxFoG3

In addition to merging with UK-based tech company Cloud Commerce Group, Wunderman Thompson Commerce has partnered with a clean tech company. from Marketing Dive - Latest News https://ift.tt/3dwdbEV

Even as project volumes have jumped for half of in-house teams — a result of the pandemic's premium on digital — collaboration processes for hybrid work still need to be realized. from Marketing Dive - Latest News https://ift.tt/3dnqVSu

A Droga5 vet, Neil Heymann returns to the agency network just months after David Droga's appointment as CEO and creative chairman. from Marketing Dive - Latest News https://ift.tt/3y0Cs3D

While digital's strengths have been apparent, three new forecasts express surprise at just how strong spending has been — a promising sign for 2022. from Marketing Dive - Latest News https://ift.tt/3GfChEw

The century-old tradition of holiday window displays gets an update via smart technology as shoppers return to stores.  from Marketing Dive - Latest News https://ift.tt/3xXdAtw

Taking your marketing strategy to the next level with Augmented Reality - find out how.   from Marketing Dive - Latest News https://ift.tt/3Ewcast

Do your webinars stand out in the sea of online events? Do your attendees remember your webinar content and rave about it to their colleagues? from Marketing Dive - Latest News https://ift.tt/32XlOGF

Rentals themed around "Home Alone" and the Grinch take distinct approaches, with one promoting remoteness and another recreating iconic film scenes. from Marketing Dive - Latest News https://ift.tt/3xQrZaY

Former supermodel Paulina Porizkova — known for her candid talks online about age discrimination — appears in scenes crafted by the cosmetics brand to debunk the notion that beauty is tied to youth. from Marketing Dive - Latest News https://ift.tt/3ExTOqU

Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints. from Marketing Dive - Latest News https://ift.tt/3luVeuQ

Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments. from Marketing Dive - Latest News https://ift.tt/3ruiNb6

After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort. from Marketing Dive - Latest News https://ift.tt/3Dgj2sz

The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people. from Marketing Dive - Latest News https://ift.tt/3rtsZ3w

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme. from Marketing Dive - Latest News https://ift.tt/3ltXCCf

The cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a national labor shortage. from Marketing Dive - Latest News https://ift.tt/3DgFYb6

The fast casual chain also tied up with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture. from Marketing Dive - Latest News https://ift.tt/3xKVXxb

The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie. from Marketing Dive - Latest News https://ift.tt/3odTzLW

Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them. from Marketing Dive - Latest News https://ift.tt/31lCWoU

The deal comes less than a year after P&G's proposed acquisition of the DTC razor brand fell apart following FTC action. from Marketing Dive - Latest News https://ift.tt/31jFeVg