Digital Marketing News

A deal with Chicken Soup for the Soul Entertainment kicks off with a Crackle Plus program featuring custom integrations for The General. from Marketing Dive - Latest News https://ift.tt/sMqIWUd9w

Despite diplomatic protests and pandemic restrictions, the Winter Olympics is only a few days away — but you wouldn't know that based on the advertising. from Marketing Dive - Latest News https://ift.tt/j2sEvGPn4

Nick Law, formerly of Apple and R/GA, will oversee design and creative tech, while Sarah Thompson, former Droga5 global CEO, was promoted to communications and content lead. from Marketing Dive - Latest News https://ift.tt/FOpcTkEiK

An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier. from Marketing Dive - Latest News https://ift.tt/BVCIGnA8u

The brand teamed with artists to design the shirts while positioning itself as a better-for-you brew to reach younger, more wellness-focused generations. from Marketing Dive - Latest News https://ift.tt/Om3Vrq7AC

Utilize zero- and first-party data to leverage audience engagement. from Marketing Dive - Latest News https://ift.tt/nicv0uJXI

The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals. from Marketing Dive - Latest News https://ift.tt/3G9aZzg

Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues. from Marketing Dive - Latest News https://ift.tt/3uga7X4

Overlaying the 19th century script on richly hued cans balances nostalgia and modernity, a comforting reminder of Coca-Cola's iconic status. from Marketing Dive - Latest News https://ift.tt/3ADeTz6

The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push. from Marketing Dive - Latest News https://ift.tt/3gc4Asl

The fast casual's promotion highlights the premium restaurants are placing on loyalty and digital engagement. from Marketing Dive - Latest News https://ift.tt/3IMSQZV

A growing portion of game viewers are looking to connect online, pointing to opportunities for marketers to reach mobile users as they multitask. from Marketing Dive - Latest News https://ift.tt/3AFi9Kh

The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival. from Marketing Dive - Latest News https://ift.tt/3o4w083

The drop hits a week before Super Bowl LVI, where the brand is also running a TV spot for the better-for-you Bud Light Next. from Marketing Dive - Latest News https://ift.tt/3rTpd29

A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities. from Marketing Dive - Latest News https://ift.tt/3H7qJUR

In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers. from Marketing Dive - Latest News https://ift.tt/3u5OJnl

The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin. from Marketing Dive - Latest News https://ift.tt/3ADEpo3

Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations.  from Marketing Dive - Latest News https://ift.tt/34cA2nB

M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic. from Marketing Dive - Latest News https://ift.tt/3fWoZle

The CPG giant changed its structure following withering criticism of its progressive bent and a botched takeover bid for GSK's consumer health unit. from Marketing Dive - Latest News https://ift.tt/3fTBi1E

Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace. from Marketing Dive - Latest News https://ift.tt/3nXcV7J

The Molson Coors beer will dish out prizes and exclusively air its big game ad via a virtual bar in Decentraland. from Marketing Dive - Latest News https://ift.tt/3AwukJw

While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions. from Marketing Dive - Latest News https://ift.tt/3nWLTNO

New needs have emerged as drivers of mergers and acquisitions in the agency space, leading to acqui-hires, an influx of private investment and other moves. from Marketing Dive - Latest News https://ift.tt/3rLu8C9

The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer. from Marketing Dive - Latest News https://ift.tt/33ECJyF

Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app. from Marketing Dive - Latest News https://ift.tt/33MnNhR

Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event. from Marketing Dive - Latest News https://ift.tt/3rOmpmG

BlockBar.com users who purchase the NFT from Patrón can either sell it or redeem it for a bottle of Chairman’s Reserve, which is limited to 150 bottles. from Marketing Dive - Latest News https://ift.tt/35kxsg7

A look at 4 emerging B2B marketing data and attribution trends that will be essential in 2022. from Marketing Dive - Latest News https://ift.tt/3KBdSwe

"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.   from Marketing Dive - Latest News https://ift.tt/3qQx6py

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction. from Marketing Dive - Latest News https://ift.tt/3Imo5e6

Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers. from Marketing Dive - Latest News https://ift.tt/3AeUdgQ

Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve. from Marketing Dive - Latest News https://ift.tt/3tKZcVs

A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app. from Marketing Dive - Latest News https://ift.tt/3nKKR7A

Marketing assets will foreground messages of unity and welcoming while preserving the brand's "jester wit and humor" moving forward.  from Marketing Dive - Latest News https://ift.tt/3tHy2OW

Marketers must be ready to shift alongside evolving consumer habits, tech and economics, writes Merkle's Jennifer Mandeville. from Marketing Dive - Latest News https://ift.tt/3KiOICi

The brand hopes to modernize and simplify the look of its packaging to help consumers distinguish between a growing range of Coke products. from Marketing Dive - Latest News https://ift.tt/3IqL5bT

Closely resembling deli meat, the product is meant to evoke childhood memories of playing with food while offering actual skincare benefits.  from Marketing Dive - Latest News https://ift.tt/32cqp7R

The refreshed "A&Eagle" logo is the next step in the company's renewed focus on consumer-centricity and a commitment to innovation. from Marketing Dive - Latest News https://ift.tt/3Klwwbr

Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground. from Marketing Dive - Latest News https://ift.tt/3FHI9Wo

Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns. from Marketing Dive - Latest News https://ift.tt/3AfTj3O

While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption. from Marketing Dive - Latest News https://ift.tt/3GHJP3t

Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty. from Marketing Dive - Latest News https://ift.tt/3IcQl2E

Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be. from Marketing Dive - Latest News https://ift.tt/352uRqY

Why marketing automation will free up your marketing team and help you scale real-time personalization. from Marketing Dive - Latest News https://ift.tt/3IeiOVH

Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups. from Marketing Dive - Latest News https://ift.tt/3KnF0Pl

With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers. from Marketing Dive - Latest News https://ift.tt/3GyNqAT

The activation is tied to limited-edition packs featuring positive messages like "Keep Your Day In Mint Condition" and "Up For An Adventure?" from Marketing Dive - Latest News https://ift.tt/33wXwUe

The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement. from Marketing Dive - Latest News https://ift.tt/3noirAa

Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found. from Marketing Dive - Latest News https://ift.tt/3rcMD2d

In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl. from Marketing Dive - Latest News https://ift.tt/33wgcU0

Time spent with media grew 3.1% in 2020, 1.6% in 2021 and is set to lift 2.5% in 2022 — an up-and-down trend PQ Media expects will persist. from Marketing Dive - Latest News https://ift.tt/31TbQG6

The tie-up comes as parents seek ways to keep their children entertained, whether stuck inside due to cold weather or pandemic-related school closures. from Marketing Dive - Latest News https://ift.tt/34D5FHc

While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris. from Marketing Dive - Latest News https://ift.tt/3nnwnKK

To improve representation in its paid media, the chain will allocate 15% of its ad budget to minority-owned and targeted media companies in the next year. from Marketing Dive - Latest News https://ift.tt/3tmStRo

Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world. from Marketing Dive - Latest News https://ift.tt/3fi8YFY

Aleph is building an education tech platform for digital advertising with the goal of training more than 50,000 professionals in 90 countries on five continents. from Marketing Dive - Latest News https://ift.tt/3K59THP

 A virtual home experience hosted by Drew Brees speaks to a larger premium on e-commerce and first-party data acquisition.  from Marketing Dive - Latest News https://ift.tt/3Fc7wPP

Though cancel culture has proliferated across society, fueled by social media and divisive partisanship, it impacts people more than brands, Forrester finds. from Marketing Dive - Latest News https://ift.tt/3rbqhOi

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. from Marketing Dive - Latest News https://ift.tt/3ffMl4S

OpenAP works with more than 100 advertisers and expects 140% year-over-year growth in publisher-driven ad sales in 2022. from Marketing Dive - Latest News https://ift.tt/3f7t31s

Missed expectations for tech like 5G and AR/VR suggest marketers will encounter obstacles amid lofty plans to build out the metaverse. from Marketing Dive - Latest News https://ift.tt/3JTCdNo

Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. from Marketing Dive - Latest News https://ift.tt/3r75wmW

With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver. from Marketing Dive - Latest News https://ift.tt/3FazrQ7

Discover why newsletter sponsorships are taking over the advertising industry. from Marketing Dive - Latest News https://ift.tt/3n83B0w

Collaborating with the last standing location of the video-rental store aligns with other experiential activations that have leaned on fondness for past decades. from Marketing Dive - Latest News https://ift.tt/3zAdFEh

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025. from Marketing Dive - Latest News https://ift.tt/332cQIh

Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content. from Marketing Dive - Latest News https://ift.tt/3qNxyni

Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites. from Marketing Dive - Latest News https://ift.tt/3fdRw5D

Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors. from Marketing Dive - Latest News https://ift.tt/3F2CZns

At CES, the CPG giant joined other marketers on the nascent virtual landscape with an experience tied to its purpose-driven efforts. from Marketing Dive - Latest News https://ift.tt/3q8Gq8h

The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content. from Marketing Dive - Latest News https://ift.tt/34tkBYv

NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer. from Marketing Dive - Latest News https://ift.tt/3F12kya

Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up." from Marketing Dive - Latest News https://ift.tt/3HHtQTl

The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers. from Marketing Dive - Latest News https://ift.tt/3EW9HH4

Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience.  from Marketing Dive - Latest News https://ift.tt/3zp0zK4

After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla. from Marketing Dive - Latest News https://ift.tt/3zoUMEa

Having a translation partner leverage AI to improve quality can make a real difference. from Marketing Dive - Latest News https://ift.tt/3eMCiUF