Digital Marketing News

As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level. from Marketing Dive - Latest News https://ift.tt/xuvXUKa

The agency holding company hit its 2023 revenue target two years early as the segment continues to benefit from a better-than-expected ad market rebound. from Marketing Dive - Latest News https://ift.tt/Rqo8nr6

The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators. from Marketing Dive - Latest News https://ift.tt/kBMZVTy

The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology. from Marketing Dive - Latest News https://ift.tt/IyxPiQZ

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the QSR category. from Marketing Dive - Latest News https://ift.tt/0Jqs17X

The new class of consumers wants new commerce features. They want personalized experiences. And above all, they want shopping to feel the same whether they're in-store or online.  from Marketing Dive - Latest News https://ift.tt/QqPl9Kk

Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.  from Marketing Dive - Latest News https://ift.tt/a3QebHS

The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask. from Marketing Dive - Latest News https://ift.tt/ZeB4X8w

The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask. from Marketing Dive - Latest News https://ift.tt/l4WRrUp

The streaming service is encouraging select creators to run advertisements on their channels for a flat rate. from Marketing Dive - Latest News https://ift.tt/9vOyYJx

The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time. from Marketing Dive - Latest News https://ift.tt/xt6Lm5J

Grocers need to consider labor, speed and marketing when determining what route to take with their own service, experts say. from Marketing Dive - Latest News https://ift.tt/UtVTPHh

A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%. from Marketing Dive - Latest News https://ift.tt/iYcC4Ng

To discover "the next big names in beauty," the company will provide up-and-coming brands with access to a brand management consultant and training on its ad platform. from Marketing Dive - Latest News https://ift.tt/x13cJsj

As the American whiskey industry grows, brands reach for the millennial market. from Marketing Dive - Latest News https://ift.tt/UnGarJC

The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.   from Marketing Dive - Latest News https://ift.tt/VwcxMCt

Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco. from Marketing Dive - Latest News https://ift.tt/1YgtpZ0

To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2. from Marketing Dive - Latest News https://ift.tt/vfdULr5

NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond. from Marketing Dive - Latest News https://ift.tt/pzaIr98

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.  from Marketing Dive - Latest News https://ift.tt/FSrwRV6

Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant. from Marketing Dive - Latest News https://ift.tt/rtezCBd

Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand. from Marketing Dive - Latest News https://ift.tt/PFphQ6T

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale. from Marketing Dive - Latest News https://ift.tt/cF9TfGL

Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack. from Marketing Dive - Latest News https://ift.tt/pQibXPj

The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up. from Marketing Dive - Latest News https://ift.tt/56KPCln

As tech giants respond to privacy concerns, how do mobile advertisers keep up? from Marketing Dive - Latest News https://ift.tt/bEQ2Ryo

The e-commerce platform this month named a new CEO and has been building up its C-suite over the past year. from Marketing Dive - Latest News https://ift.tt/WV05ZtG

Beauty brands have increasingly relied on augmented reality tools during the pandemic as shoppers prioritize safety. from Marketing Dive - Latest News https://ift.tt/wTQyLIW

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before." from Marketing Dive - Latest News https://ift.tt/2zZeKtV

Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform. from Marketing Dive - Latest News https://ift.tt/k9DQOsd

The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience.  from Marketing Dive - Latest News https://ift.tt/DKBdpLz

As some COVID-19 restrictions ease ahead of the holiday, the beer brand encourages gatherings in pubs for old-fashioned togetherness. from Marketing Dive - Latest News https://ift.tt/og6RdzT

Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years. from Marketing Dive - Latest News https://ift.tt/ufUqOld

During NBA All-Star weekend, the AB InBev brand will turn a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase. from Marketing Dive - Latest News https://ift.tt/LZlSUuQ

Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers. from Marketing Dive - Latest News https://ift.tt/fqbcPta

During this weekend's Daytona 500 race, the beer brand's ad will introduce a program funding every female NASCAR driver 21 and older. from Marketing Dive - Latest News https://ift.tt/dR01T6E

Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose. from Marketing Dive - Latest News https://ift.tt/7PDKqes

The big game's ads, broken down by sentiment, social engagement and more. from Marketing Dive - Latest News https://ift.tt/uNjaAzq

Wieden + Kennedy had handled the QSR's creative account since 2015. from Marketing Dive - Latest News https://ift.tt/9byqcaX

The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in. from Marketing Dive - Latest News https://ift.tt/l4HixV1

Joel Yashinsky details how authenticity is at the heart of a new campaign that focuses on regulars and follows a viral hit song that mentions the brand. from Marketing Dive - Latest News https://ift.tt/PCTf87Q

For brands to find their niche early on, they should look to how consumers will use the metaverse to connect, explore, create and seek entertainment. from Marketing Dive - Latest News https://ift.tt/5yJFAOr

"Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement. from Marketing Dive - Latest News https://ift.tt/tZU98LG

Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing. from Marketing Dive - Latest News https://ift.tt/tmCz5SB

The research firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment. from Marketing Dive - Latest News https://ift.tt/75K9kfE

The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps. from Marketing Dive - Latest News https://ift.tt/SinJekM

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers. from Marketing Dive - Latest News https://ift.tt/KO10ioW

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday. from Marketing Dive - Latest News https://ift.tt/yGUVYwX

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month. from Marketing Dive - Latest News https://ift.tt/qP1LUFw

Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom. from Marketing Dive - Latest News https://ift.tt/MjAxi6n

With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants. from Marketing Dive - Latest News https://ift.tt/TPyC1SF

Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group. from Marketing Dive - Latest News https://ift.tt/GsQ1ylb

The Anheuser-Busch brand is running three big game spots set in a fictional bowling alley that attracts a diverse cast of stars, including Serena Williams. from Marketing Dive - Latest News https://ift.tt/HnKdjVQ

As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger. from Marketing Dive - Latest News https://ift.tt/h6b52NB

As competitor Bud Light Next hits shelves, Miller64 taps a real-life mathematician to highlight the brand's low calorie count and encourage trial. from Marketing Dive - Latest News https://ift.tt/r5U4PIt

The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer. from Marketing Dive - Latest News https://ift.tt/JE7lLtA

NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond. from Marketing Dive - Latest News https://ift.tt/hHC5Rb0

Sister brands Popeyes and Tim Hortons are also looking for a new media agency in the U.S. from Marketing Dive - Latest News https://ift.tt/Pe9v6XG

PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about. from Marketing Dive - Latest News https://ift.tt/mSGudIj

Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever. from Marketing Dive - Latest News https://ift.tt/jWrutOf

The $160 million deal follows intense troubles for Nielsen and continues a trend of consolidation in the CTV ad-tech space. from Marketing Dive - Latest News https://ift.tt/1jivSb3

The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world. from Marketing Dive - Latest News https://ift.tt/SvRAdio

The chip brand is the latest legacy CPG marketer to spruce itself up as a post-pandemic market starts to emerge. from Marketing Dive - Latest News https://ift.tt/agKnkRU

While those figures still pale in comparison to digital rivals, the scales could continue to shift in Amazon's favor amid an explosion of retail media. from Marketing Dive - Latest News https://ift.tt/9CSB56t

Based on consumer research that found 70% of people would go on a first date on Valentine's Day, the hard seltzer brand is using Twitter to reward risk-takers. from Marketing Dive - Latest News https://ift.tt/tU4j3SX

The retailer is trying to get a jump-start on the next technological iteration of gaming.  from Marketing Dive - Latest News https://ift.tt/jIUGm3v

Snapchat users will be able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma perform as avatars. from Marketing Dive - Latest News https://ift.tt/IwfTjtXSd

The tech will allow users to virtually stage their homes with items from retailers including Walmart, West Elm, Wayfair and CB2. from Marketing Dive - Latest News https://ift.tt/igYjQ57Ly

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off. from Marketing Dive - Latest News https://ift.tt/H7ZbKmE9q

The Diageo brand is also running a text-to-win promotion as it activates around the Super Bowl, during which it cannot advertise. from Marketing Dive - Latest News https://ift.tt/Jqe4FTXRx

The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data. from Marketing Dive - Latest News https://ift.tt/vJhgyclXZ

As third-party cookies are phased out, advertisers must adapt, writes Debra Fleenor, founder and president of Adapex. from Marketing Dive - Latest News https://ift.tt/stf40Lh3E

The past two years have provided plenty of lessons for marketers looking for a way forward as they make plans for this year and beyond. from Marketing Dive - Latest News https://ift.tt/i8fHnoJ7b

The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.  from Marketing Dive - Latest News https://ift.tt/aHz0JdZw8

TimbsTrails is an immersive digital experience that invites fans on a journey through the brand's history via a blend of stories, art, music and people. from Marketing Dive - Latest News https://ift.tt/S0deXojYk

Dubbed the "Most Unnecessary, Necessary Invention in the History of Sports," the container displays the score of the game in real time. from Marketing Dive - Latest News https://ift.tt/3ERpnXWLr

Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer? from Marketing Dive - Latest News https://ift.tt/m1q987uBA

Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay is encouraging consumers to embrace their spicy side and rate other brands' big game spots. from Marketing Dive - Latest News https://ift.tt/JEFG2MXgS

In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans. from Marketing Dive - Latest News https://ift.tt/1HMCpGc7T