Digital Marketing News

After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier. from Marketing Dive - Latest News https://ift.tt/1b65OTE

Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness. from Marketing Dive - Latest News https://ift.tt/0zUv6nJ

The QSR and money transfer app are encouraging people to join Chipotle Rewards with the chance to win free guacamole and cash. from Marketing Dive - Latest News https://ift.tt/92r46Ek

The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites. from Marketing Dive - Latest News https://ift.tt/ytc6gIl

A seated dining experience is just one of several activations from Lay's at the festival, which is returning after a two-year hiatus.  from Marketing Dive - Latest News https://ift.tt/2dv7Yxk

Teaming with Wendy's for Wendyverse is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority. from Marketing Dive - Latest News https://ift.tt/YML4jeH

Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP. from Marketing Dive - Latest News https://ift.tt/8ofdRAN

After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?" from Marketing Dive - Latest News https://ift.tt/st5Bwrp

The brewery aims to raise awareness of Yuengling Flight via in-person and digital activations by sponsoring the rock band's summer tour. from Marketing Dive - Latest News https://ift.tt/xswVbz2

The tequila brand plans to open what it says is the first metaverse distillery this summer, offering visitors education, virtual products and entertainment. from Marketing Dive - Latest News https://ift.tt/NEHBZrT

The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down. from Marketing Dive - Latest News https://ift.tt/t6RG3Ww

Consumers are spending more time on audio platforms, leading the Frito-Lay brand to create a sonic logo that had higher appeal and recall than the norm. from Marketing Dive - Latest News https://ift.tt/U9cd2Gz

Warts-and-all ads depict the chain's packaging as street rubbish while directing customers to toss their takeout waste.  from Marketing Dive - Latest News https://ift.tt/kdQ8yU4

GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands. from Marketing Dive - Latest News https://ift.tt/wjgI501

Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads. from Marketing Dive - Latest News https://ift.tt/hsBlVcj

Created with musicians Brittany Howard and Tia P., "Running with the Angels" is an ode to Angel City Football Club's pioneering spirit. from Marketing Dive - Latest News https://ift.tt/l4LOg9Z

While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact. from Marketing Dive - Latest News https://ift.tt/x5fUvPm

Student-athletes exceed engagement and reach expectations. Compliance is easy with the right tools. from Marketing Dive - Latest News https://ift.tt/V0BwiLU

Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform. from Marketing Dive - Latest News https://ift.tt/LBWRXwc

A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running. from Marketing Dive - Latest News https://ift.tt/y2N9KkO

Bud Light will have a significant offseason presence this year, including as official sponsor of the NFL draft and for league celebrations. from Marketing Dive - Latest News https://ift.tt/iSnJ31R

The pair will give Verizon 5G customers early access to in-person concerts and more, marking Verizon's latest venture into marketing around music. from Marketing Dive - Latest News https://ift.tt/MRgf75w

Brands are staking their territory in the metaverse, but the concept and tech underpinning it have yet to fully take shape. from Marketing Dive - Latest News https://ift.tt/knZ0WEw

Meta's move to the top spot suggests its system for measuring ad activity improved between July and December, AppsFlyer found. from Marketing Dive - Latest News https://ift.tt/XEQDHKW

Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013. from Marketing Dive - Latest News https://ift.tt/p3DMnRl

Retailers like Schnuck Markets and Good Food Holdings are piloting the new Carrot Ads service on their owned e-commerce sites and apps. from Marketing Dive - Latest News https://ift.tt/7r8Q9Os

From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients. from Marketing Dive - Latest News https://ift.tt/qeFOo8m

The effort allows any eligible student athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador. from Marketing Dive - Latest News https://ift.tt/0HavcgU

Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge. from Marketing Dive - Latest News https://ift.tt/b92gKwi

At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement. from Marketing Dive - Latest News https://ift.tt/UBeCQnz

The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month. from Marketing Dive - Latest News https://ift.tt/pltkePc

Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos. from Marketing Dive - Latest News https://ift.tt/9ydzA7P

The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest. from Marketing Dive - Latest News https://ift.tt/UB3fIXu

To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish. from Marketing Dive - Latest News https://ift.tt/QdhNDlu

Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022. from Marketing Dive - Latest News https://ift.tt/rZNi7ud

Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix. from Marketing Dive - Latest News https://ift.tt/EJv5WCX

Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account." from Marketing Dive - Latest News https://ift.tt/Uz5SGBo

As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies. from Marketing Dive - Latest News https://ift.tt/sCSudVP

For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. from Marketing Dive - Latest News https://ift.tt/Iyh9oil

If 2020 marked unprecedented change and 2021 pushed brands to become more agile to survive, 2022 is the year of turning that resilience into undeniable strength, writes January Digital's Tierney Wilson. from Marketing Dive - Latest News https://ift.tt/IOSWnsR

What is a Zero Horizon world? How does it impact the future of business and drive consumer behavior? from Marketing Dive - Latest News https://ift.tt/Z9x4tyN

Marketers: Learn why a partner lifecycle is a critical component for driving profitable growth. from Marketing Dive - Latest News https://ift.tt/92Tk1hS

The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers. from Marketing Dive - Latest News https://ift.tt/Yflw06F

Boasting "no calories, no hidden ingredients, and no beer," the sarcastic activation leans into the hype around the metaverse and virtual goods. from Marketing Dive - Latest News https://ift.tt/NWor3I7

As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort. from Marketing Dive - Latest News https://ift.tt/xMfYAS3

Following the acquisitions of Zynga and Activision Blizzard, game publishers are expected to court marketers more aggressively as they look to level up ad sales. from Marketing Dive - Latest News https://ift.tt/ufYvPKE

The online platform online will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media. from Marketing Dive - Latest News https://ift.tt/sfwVlJu

Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals. from Marketing Dive - Latest News https://ift.tt/RiQzmrC

Like other holding companies, both are relying on local partners to facilitate a transfer of control and provide continuity to Russian employees. from Marketing Dive - Latest News https://ift.tt/xeKnAcl

The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push. from Marketing Dive - Latest News https://ift.tt/mXH8aFL

The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season. from Marketing Dive - Latest News https://ift.tt/2hjdoG8

The change in ownership includes a "clear contractual condition" to try and ensure employees in the region have a future with the group. from Marketing Dive - Latest News https://ift.tt/cb1gDGv

As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market. from Marketing Dive - Latest News https://ift.tt/1X2lWNt

The brands introduced a new pilsner made out of sustainable grain to target millennial sensibilities. from Marketing Dive - Latest News https://ift.tt/yFn4SQs

There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products. from Marketing Dive - Latest News https://ift.tt/TA6DpBz

In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid.  from Marketing Dive - Latest News https://ift.tt/OoY7zr0

As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum. from Marketing Dive - Latest News https://ift.tt/rNXxmjD

The integration is NBCU's latest move around data, technology and measurement — areas expected to be a focus of upfront season. from Marketing Dive - Latest News https://ift.tt/0DwgLhM

Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media. from Marketing Dive - Latest News https://ift.tt/YaitISA

Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030. from Marketing Dive - Latest News https://ift.tt/73HdQLw

Understanding how marketing is shifting will help brands stay relevant in an evolving world, writes James Lancaster of Reckitt. from Marketing Dive - Latest News https://ift.tt/B1Tjl7n

The company doesn't wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure. from Marketing Dive - Latest News https://ift.tt/Df47ltu

Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging. from Marketing Dive - Latest News https://ift.tt/fWxuv1T

As the esports industry grows, the beer brand deepens its partnership with an established esports team. from Marketing Dive - Latest News https://ift.tt/ewkEqTl

The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app. from Marketing Dive - Latest News https://ift.tt/KfjQvml

"Take the Floor" marks the DTC company's first national campaign and arrives alongside a new positioning around the freedom that can come from being at home. from Marketing Dive - Latest News https://ift.tt/ZsKvBxC

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform. from Marketing Dive - Latest News https://ift.tt/U5DCtX9

Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes. from Marketing Dive - Latest News https://ift.tt/zFDW6Iu

Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist. from Marketing Dive - Latest News https://ift.tt/0xzpoCK

Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as retail brands try to engage people outside of physical stores. from Marketing Dive - Latest News https://ift.tt/9UNryAs

The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament. from Marketing Dive - Latest News https://ift.tt/J0afECs

Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend. from Marketing Dive - Latest News https://ift.tt/r5vkLIh

A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail.  from Marketing Dive - Latest News https://ift.tt/WikVJh7

Instances of spoofing extended beyond domain pages to include nuanced factors like keywords and brand safety measures and lasted for nine months.  from Marketing Dive - Latest News https://ift.tt/UqVJ3Pn

The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year. from Marketing Dive - Latest News https://ift.tt/KBDeqH2

A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's day. from Marketing Dive - Latest News https://ift.tt/tbvdArE

The CPG giant is also culling its product offerings in the country, while still providing basic health, hygiene and personal care items. from Marketing Dive - Latest News https://ift.tt/Sebp2RE

Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s. from Marketing Dive - Latest News https://ift.tt/Kx2np9j

Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands. from Marketing Dive - Latest News https://ift.tt/BhSlRmG

Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville. from Marketing Dive - Latest News https://ift.tt/CQq6Emc

The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women. from Marketing Dive - Latest News https://ift.tt/gsGbmCd

The deal for TA Digital comes as the agency holding company plans to ramp up M&A after growing organically by 10.2% in 2021. from Marketing Dive - Latest News https://ift.tt/gFteV0r

Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers. from Marketing Dive - Latest News https://ift.tt/faRtElF

"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features. from Marketing Dive - Latest News https://ift.tt/IgrFDCJ

In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion. from Marketing Dive - Latest News https://ift.tt/OtcQ3Nm

In 2022 and beyond, profitable reader experiences require frequent, personalized triggers in the right context, at the right time. from Marketing Dive - Latest News https://ift.tt/xMzAjVO

Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low. from Marketing Dive - Latest News https://ift.tt/uvSzgXU

A "Hands-Free House" will be available as both an in-person and digital experience centered around Cheeto dust. from Marketing Dive - Latest News https://ift.tt/K1N6ZsD

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts. from Marketing Dive - Latest News https://ift.tt/95U6pAX

The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping. from Marketing Dive - Latest News https://ift.tt/aQmVntf

Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal. from Marketing Dive - Latest News https://ift.tt/xVoai58

Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users. from Marketing Dive - Latest News https://ift.tt/ukZ8fzh

Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform. from Marketing Dive - Latest News https://ift.tt/yr54LGQ

The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture. from Marketing Dive - Latest News https://ift.tt/qDAdpVP

While still accounting for just a fraction of overall digital spending, over-the-top is attracting more ad dollars, according to MediaRadar. from Marketing Dive - Latest News https://ift.tt/CFSDHdL

The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership. from Marketing Dive - Latest News https://ift.tt/iCkXbtl

Brands like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages. from Marketing Dive - Latest News https://ift.tt/aIeF3jw

A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging. from Marketing Dive - Latest News https://ift.tt/9se0cBw

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind. from Marketing Dive - Latest News https://ift.tt/fZ7jBiM

Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become. from Marketing Dive - Latest News https://ift.tt/SANbmLV

Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising. from Marketing Dive - Latest News https://ift.tt/JVmZl7w