Digital Marketing News

A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles. from Marketing Dive - Latest News https://ift.tt/saMQpWc

With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time. from Marketing Dive - Latest News https://ift.tt/q9vKQnF

Marriott’s push into the space marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.  from Marketing Dive - Latest News https://ift.tt/lOFpnuR

Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets. from Marketing Dive - Latest News https://ift.tt/UEpjNdJ

A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality. from Marketing Dive - Latest News https://ift.tt/MhtLQBA

Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze. from Marketing Dive - Latest News https://ift.tt/9GOtvmU

In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity. from Marketing Dive - Latest News https://ift.tt/ZOTiGjh

Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl. from Marketing Dive - Latest News https://ift.tt/2TJjH4x

In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity. from Marketing Dive - Latest News https://ift.tt/1zVdPSl

The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online. from Marketing Dive - Latest News https://ift.tt/B8JNTFx

While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022. from Marketing Dive - Latest News https://ift.tt/b3oAPGF

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results. from Marketing Dive - Latest News https://ift.tt/89MzO6G

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast. from Marketing Dive - Latest News https://ift.tt/ebIax91

Timed to the unofficial start of summer, “Beercoal” is the latest in the brewery’s attempt to emphasize the taste of its light beer. from Marketing Dive - Latest News https://ift.tt/MmzrnuW

It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands. from Marketing Dive - Latest News https://ift.tt/D8qdXk2

Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets. from Marketing Dive - Latest News https://ift.tt/EKgQXkm

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis. from Marketing Dive - Latest News https://ift.tt/AUpr5TN

The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year. from Marketing Dive - Latest News https://ift.tt/urQjEq1

A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category. from Marketing Dive - Latest News https://ift.tt/efsimMV

These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding. from Marketing Dive - Latest News https://ift.tt/AkLl0Io

The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers. from Marketing Dive - Latest News https://ift.tt/JHoGKIq

Visitors to the sandwich chain's virtual restaurant can build and order a "Metasandwich," while the pizza marketer is dropping into ComplexLand. from Marketing Dive - Latest News https://ift.tt/js1SoT3

The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach. from Marketing Dive - Latest News https://ift.tt/MVonsT1

A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content. from Marketing Dive - Latest News https://ift.tt/JFl5jsz

Branded Mission creates a direct channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services. from Marketing Dive - Latest News https://ift.tt/CAvlwrb

The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion. from Marketing Dive - Latest News https://ift.tt/8kSd6hu

The star-studded event highlighted the newly merged company's content but didn't offer details about its proposed combined streaming platform. from Marketing Dive - Latest News https://ift.tt/ngC4kxb

The beauty brand is leaning into its scale as rivals like Sephora appear to be plotting a similar expansion into advertising. from Marketing Dive - Latest News https://ift.tt/ypu9kV5

Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer. from Marketing Dive - Latest News https://ift.tt/DymEzj0

Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period. from Marketing Dive - Latest News https://ift.tt/OMnwRcp

Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space. from Marketing Dive - Latest News https://ift.tt/t416LDu

Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture. from Marketing Dive - Latest News https://ift.tt/dXc6SIu

Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact. from Marketing Dive - Latest News https://ift.tt/gA84CZt

Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers. from Marketing Dive - Latest News https://ift.tt/Q6AmOfK

The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos. from Marketing Dive - Latest News https://ift.tt/PCyszki

An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza. from Marketing Dive - Latest News https://ift.tt/9KiPLbF

Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want. from Marketing Dive - Latest News https://ift.tt/57LjGc6

Agency uses broadcast and multi-touch attribution data to improve audio advertising performance. from Marketing Dive - Latest News https://ift.tt/JiQcjYZ

John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more. from Marketing Dive - Latest News https://ift.tt/g7sc5AX

New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics. from Marketing Dive - Latest News https://ift.tt/jpLmnYK

The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips. from Marketing Dive - Latest News https://ift.tt/vu0J9N3

The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs. from Marketing Dive - Latest News https://ift.tt/NWw8yin

While media investments dipped in a rocky first quarter, they may be on the upswing again as the brand kicks off an ad campaign focused on instructors. from Marketing Dive - Latest News https://ift.tt/dnDBJCh

The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill. from Marketing Dive - Latest News https://ift.tt/TdkQJ9F

Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder. from Marketing Dive - Latest News https://ift.tt/nzOrcFA

In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world. from Marketing Dive - Latest News https://ift.tt/ZrCcxlg

Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts. from Marketing Dive - Latest News https://ift.tt/Si1M294

Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website. from Marketing Dive - Latest News https://ift.tt/pwU0HvP

Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. from Marketing Dive - Latest News https://ift.tt/hDkUusv

The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews. from Marketing Dive - Latest News https://ift.tt/3JfqF2M

A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts. from Marketing Dive - Latest News https://ift.tt/FDP7GqB

As part of its focus on the environment, the beer marketer is cooling off Miami roofs with billboards painted in reflective white paint. from Marketing Dive - Latest News https://ift.tt/nmYEvlJ

"Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture. from Marketing Dive - Latest News https://ift.tt/Bg8tloP

"Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents its latest effort to be closer to culture. from Marketing Dive - Latest News https://ift.tt/EtcP5VL

These top brands are getting ahead with social commerce to deliver innovative, personalized experiences to their customers. from Marketing Dive - Latest News https://ift.tt/WVlQxqo

Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising. from Marketing Dive - Latest News https://ift.tt/ueFfacM

In a neon-drenched spot soundtracked by a modern pop classic, the Pernod Ricard brand looks to make the summer mindset permanent. from Marketing Dive - Latest News https://ift.tt/5InzThi

As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks. from Marketing Dive - Latest News https://ift.tt/a9Eeufw

Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content.  from Marketing Dive - Latest News https://ift.tt/ur0x6eD

Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps. from Marketing Dive - Latest News https://ift.tt/q5uMlGK

To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info.  from Marketing Dive - Latest News https://ift.tt/JAP1Q7X

TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts. from Marketing Dive - Latest News https://ift.tt/73LqfMF

The line, which features drinks designed by Sarah Jessica Parker and John Cena, among others, mixes trendy high-end spirits and entertainment icons. from Marketing Dive - Latest News https://ift.tt/QkACcb3

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine. from Marketing Dive - Latest News https://ift.tt/bnlEOB6

The match will air on ESPN and highlights the career of John McEnroe as he plays against virtual versions of himself and finds joy in the journey. from Marketing Dive - Latest News https://ift.tt/9tfnFId

Mattress Firm, Molson Coors and Kraft have been beta testing the program letting them draw on over 45,000 personalities for custom video ads. from Marketing Dive - Latest News https://ift.tt/aLoTMK2

Young consumers can submit ideas for how to tackle society's most pressing issues for a chance to receive mentorship, funding and a trip to the chain's headquarters. from Marketing Dive - Latest News https://ift.tt/HjipkJa

At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends. from Marketing Dive - Latest News https://ift.tt/5Rc3LbN

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. from Marketing Dive - Latest News https://ift.tt/8ABKfYm

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope. from Marketing Dive - Latest News https://ift.tt/knKcvCh

Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse. from Marketing Dive - Latest News https://ift.tt/rz538Vw

The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men. from Marketing Dive - Latest News https://ift.tt/feVE2Yu

The celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter. from Marketing Dive - Latest News https://ift.tt/J6legrO