Digital Marketing News

The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song. from Marketing Dive - Latest News https://ift.tt/kXfL3EQ

Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer. from Marketing Dive - Latest News https://ift.tt/msyDHKE

The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary. from Marketing Dive - Latest News https://ift.tt/K5IQJCb

Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z. from Marketing Dive - Latest News https://ift.tt/4q8FrPt

The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year. from Marketing Dive - Latest News https://ift.tt/4XrlnEJ

Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers. from Marketing Dive - Latest News https://ift.tt/au7kXMV

The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation. from Marketing Dive - Latest News https://ift.tt/mplH3Zq

Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more. from Marketing Dive - Latest News https://ift.tt/IyMTJEY

“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch. from Marketing Dive - Latest News https://ift.tt/38BmQwM

Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant. from Marketing Dive - Latest News https://ift.tt/1SpRx2d

A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd. from Marketing Dive - Latest News https://ift.tt/2t8V57b

A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com. from Marketing Dive - Latest News https://ift.tt/Q0aExhb

The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency. from Marketing Dive - Latest News https://ift.tt/PMaxuHU

An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever. from Marketing Dive - Latest News https://ift.tt/M7shDS8

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution. from Marketing Dive - Latest News https://ift.tt/Vf0AhEx

Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab. from Marketing Dive - Latest News https://ift.tt/eZqfgml

While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers. from Marketing Dive - Latest News https://ift.tt/DFNWsY7

The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album. from Marketing Dive - Latest News https://ift.tt/qSf9ZeW

As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge. from Marketing Dive - Latest News https://ift.tt/6ply18e

The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders. from Marketing Dive - Latest News https://ift.tt/UGsjAxF

Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile. from Marketing Dive - Latest News https://ift.tt/eb6jXBN

Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.  from Marketing Dive - Latest News https://ift.tt/cA6hKB0

Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care. from Marketing Dive - Latest News https://ift.tt/eizokvM

The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing. from Marketing Dive - Latest News https://ift.tt/4mLyoYT

Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot. from Marketing Dive - Latest News https://ift.tt/8eDRxH9

The retailer wants to focus on its digital offerings as its pandemic-induced boom declines. from Marketing Dive - Latest News https://ift.tt/oYDupgS

The multi-artist album features original songs that incorporate the melody of the company’s brand sound. from Marketing Dive - Latest News https://ift.tt/bXAZmeJ

The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app. from Marketing Dive - Latest News https://ift.tt/rdKky2c

CMO Jonnie Cahill explained how the beer is partnering with Formula 1 and professional soccer as the value of in-person engagement grows. from Marketing Dive - Latest News https://ift.tt/lMipPdD

The division will allow each business to make decisions that are best tailored to each operation when it comes to innovating, marketing and M&A. from Marketing Dive - Latest News https://ift.tt/O1lXIAW

The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform. from Marketing Dive - Latest News https://ift.tt/3fdnwmE

The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy. from Marketing Dive - Latest News https://ift.tt/EmTpS8q

Three marketing strategies tailor-made for staying top-of-mind during inflationary times. from Marketing Dive - Latest News https://ift.tt/lxaIKPw

While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.   from Marketing Dive - Latest News https://ift.tt/5uVaWDM

The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote. from Marketing Dive - Latest News https://ift.tt/yH0w526

The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce. from Marketing Dive - Latest News https://ift.tt/8bs3XDF

The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast. from Marketing Dive - Latest News https://ift.tt/O34MYVH

The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies. from Marketing Dive - Latest News https://ift.tt/bPw2XtL

The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship. from Marketing Dive - Latest News https://ift.tt/ZCuJSrU

Acknowledging how working from home has altered the dining experience, the Anheuser-Busch beer linked with Instacart to help consumers prepare meals. from Marketing Dive - Latest News https://ift.tt/RpbnWTQ

The firm’s latest BrandZ rankings emphasize strong brand affinity could be more important than ever amid inflationary woes. from Marketing Dive - Latest News https://ift.tt/wcuWDUh

The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret. from Marketing Dive - Latest News https://ift.tt/jeUaz5h

Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found. from Marketing Dive - Latest News https://ift.tt/0HLGoIq

Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island. from Marketing Dive - Latest News https://ift.tt/sE2X8aC

Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth. from Marketing Dive - Latest News https://ift.tt/I3bk7fZ

The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America. from Marketing Dive - Latest News https://ift.tt/Ll79ur6

Garnier Fructis is the Paris-based esports organization's first-ever haircare partner. from Marketing Dive - Latest News https://ift.tt/4X39UBu

The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential. from Marketing Dive - Latest News https://ift.tt/PMLx7CK

The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing. from Marketing Dive - Latest News https://ift.tt/7k3agt9

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns.  from Marketing Dive - Latest News https://ift.tt/VmNPa1y

The cohort's preference for brands that are socially responsible and sustainable inspired a launch that takes a page out of the DTC playbook. from Marketing Dive - Latest News https://ift.tt/VLAn4kh

Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers. from Marketing Dive - Latest News https://ift.tt/dEWihc7

How to strategically maximize your event channel and take advantage of events in your marketing mix. from Marketing Dive - Latest News https://ift.tt/CKd81bj

A trend is emerging among consumers: a renewed appreciation for being outside. from Marketing Dive - Latest News https://ift.tt/XubZtlS

Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival. from Marketing Dive - Latest News https://ift.tt/o8RWMrb

The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.” from Marketing Dive - Latest News https://ift.tt/87cAz50

Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall.  from Marketing Dive - Latest News https://ift.tt/W1o68KB

A deal, which Business Insider reports is being discussed, could offer “synergy upon synergy” by combining Netflix’s content with Roku’s ad platform.  from Marketing Dive - Latest News https://ift.tt/59Bo4Zr

The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.  from Marketing Dive - Latest News https://ift.tt/S9yM1r8

Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.  from Marketing Dive - Latest News https://ift.tt/G0KCF6m

The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox. from Marketing Dive - Latest News https://ift.tt/nmUYyXC

The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push.  from Marketing Dive - Latest News https://ift.tt/7CA6RoE

Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share. from Marketing Dive - Latest News https://ift.tt/am6ixpH

The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars. from Marketing Dive - Latest News https://ift.tt/w9tJZIB

A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues. from Marketing Dive - Latest News https://ift.tt/nOIey8H

Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group. from Marketing Dive - Latest News https://ift.tt/3natLUd

In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020. from Marketing Dive - Latest News https://ift.tt/6xZgOER

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more. from Marketing Dive - Latest News https://ift.tt/VviRrYH

A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character. from Marketing Dive - Latest News https://ift.tt/e1asikY

Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment. from Marketing Dive - Latest News https://ift.tt/oYeQHvB

A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity. from Marketing Dive - Latest News https://ift.tt/EYsPfBH

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.  from Marketing Dive - Latest News https://ift.tt/YgpcV1v

Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity. from Marketing Dive - Latest News https://ift.tt/YpEDvUT

A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant. from Marketing Dive - Latest News https://ift.tt/plU041m

The brand tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old spots — by another company — with a modern audience in mind. from Marketing Dive - Latest News https://ift.tt/cFk9Awz

The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag. from Marketing Dive - Latest News https://ift.tt/zT2h1vr

Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners. from Marketing Dive - Latest News https://ift.tt/Lmvpyti

The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space.  from Marketing Dive - Latest News https://ift.tt/zUl2xeq

It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles. from Marketing Dive - Latest News https://ift.tt/dv5y3sA

Along with launching a Discord server, the brand will host online events where shoppers can buy limited-edition items and receive accompanying NFTs. from Marketing Dive - Latest News https://ift.tt/Ymapb8T

The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards. from Marketing Dive - Latest News https://ift.tt/NF3uYj6

A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches. from Marketing Dive - Latest News https://ift.tt/jWlFQD0

Under the new "Heat Happens" global narrative, rising artists will interpret a hook written by award-winning musician James Blake. from Marketing Dive - Latest News https://ift.tt/DvHamqQ

Two years after George Floyd was murdered, the brands that have created new playbooks for building better antiracist businesses matter most. from Marketing Dive - Latest News https://ift.tt/WxToeCh