Digital Marketing News

Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach. from Marketing Dive - Latest News https://ift.tt/UXPs0Rt

For its first TV spots, the baby brand embraces authenticity with the same colorful, no-nonsense approach of products like NoseFrida the SnotSucker. from Marketing Dive - Latest News https://ift.tt/46EJohb

The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap. from Marketing Dive - Latest News https://ift.tt/mfapQe6

To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face." from Marketing Dive - Latest News https://ift.tt/Dipw8nR

The streaming company’s total monthly active users grew 19% to 433 million, partly driven by a 22% gain in ad-supported listeners to 256 million worldwide. from Marketing Dive - Latest News https://ift.tt/atN2bmw

Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade. from Marketing Dive - Latest News https://ift.tt/fnIvytx

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers. from Marketing Dive - Latest News https://ift.tt/eUIcMHW

Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future. from Marketing Dive - Latest News https://ift.tt/NrUiFdB

Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings. from Marketing Dive - Latest News https://ift.tt/TBtKGhQ

A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag. from Marketing Dive - Latest News https://ift.tt/Xgexi0w

“School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars.  from Marketing Dive - Latest News https://ift.tt/oOetzlM

Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise. from Marketing Dive - Latest News https://ift.tt/Fr6yXEk

Accompanied by an NFT, a limited-edition bottle was created using A.I. technology meant to capture the smell of Rémy Martin 1738 Accord Royal. from Marketing Dive - Latest News https://ift.tt/sBSOFGn

A new campaign says “F*** Riding Solo,” as the brand attempts to lure consumers away from at-home workouts and into its studios. from Marketing Dive - Latest News https://ift.tt/bKEPfa8

Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels. from Marketing Dive - Latest News https://ift.tt/zY4tjwr

“Everyone Belongs” features kids enjoying hobbies they love and associates value with clothes that everyone feels most themselves wearing. from Marketing Dive - Latest News https://ift.tt/zbYmdlg

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint. from Marketing Dive - Latest News https://ift.tt/Iu96ePv

The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating. from Marketing Dive - Latest News https://ift.tt/X3P48d5

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030. from Marketing Dive - Latest News https://ift.tt/nlzYvb1

Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media. from Marketing Dive - Latest News https://ift.tt/CarbTtd

Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company. from Marketing Dive - Latest News https://ift.tt/hBo7EXs

A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches.  from Marketing Dive - Latest News https://ift.tt/OTgRYL5

The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes. from Marketing Dive - Latest News https://ift.tt/2j4SfPx

Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business. from Marketing Dive - Latest News https://ift.tt/vD1CUah

Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition. from Marketing Dive - Latest News https://ift.tt/hOc3nJN

The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X. from Marketing Dive - Latest News https://ift.tt/fYbetQk

More than 100 million users of the Snap app make video or voice calls through it every month. from Marketing Dive - Latest News https://ift.tt/79g6Urv

Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year. from Marketing Dive - Latest News https://ift.tt/DvT50wS

Advertisers can target groups of consumers based on how they use apps, including mobile browsers. from Marketing Dive - Latest News https://ift.tt/u3dftX2

YouTube series “The Shop: Lineup” was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop. from Marketing Dive - Latest News https://ift.tt/edP14Fl

While the majority of categories reduced ad spend, discount stores quadrupled investment year over year as consumers scouted out deals amid record inflation.   from Marketing Dive - Latest News https://ift.tt/TNqxwBg

Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog.  from Marketing Dive - Latest News https://ift.tt/OCVIgTe

The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s.  from Marketing Dive - Latest News https://ift.tt/RaA34Gr

The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content. from Marketing Dive - Latest News https://ift.tt/rbemC82

A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.  from Marketing Dive - Latest News https://ift.tt/MShtwQv

The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change. from Marketing Dive - Latest News https://ift.tt/aZO86An

The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know.  from Marketing Dive - Latest News https://ift.tt/ESxbW4O

While pandemic-driven trends have given agencies a long-desired peek into clients' broader operations, getting buy-in for new services could be a challenge. from Marketing Dive - Latest News https://ift.tt/BLUImVj

The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn. from Marketing Dive - Latest News https://ift.tt/3BkHNrq

Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos. from Marketing Dive - Latest News https://ift.tt/8cnzyX1

Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions. from Marketing Dive - Latest News https://ift.tt/YpqwRN8

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through. from Marketing Dive - Latest News https://ift.tt/eOBThUn

Research from over 500 top brands reveals the best social platforms per industry. from Marketing Dive - Latest News https://ift.tt/iOgGwVp

Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub. from Marketing Dive - Latest News https://ift.tt/akfq4Dg

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing. from Marketing Dive - Latest News https://ift.tt/On7xLIX

Video spots juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache." from Marketing Dive - Latest News https://ift.tt/NUkodKm

"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera. from Marketing Dive - Latest News https://ift.tt/rIAJXGd

With Anheuser-Busch recently ending its alcohol advertisement monopoly, rivals have a chance to sweep in for the first time in decades. from Marketing Dive - Latest News https://ift.tt/F24CpJt

Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation. from Marketing Dive - Latest News https://ift.tt/CdzfBq0

After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary. from Marketing Dive - Latest News https://ift.tt/U7adz2R

It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards. from Marketing Dive - Latest News https://ift.tt/YPLbsX1

Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up. from Marketing Dive - Latest News https://ift.tt/3TIVAEk

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability. from Marketing Dive - Latest News https://ift.tt/fQ7WZcX

Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers. from Marketing Dive - Latest News https://ift.tt/s3gyLPd

Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers. from Marketing Dive - Latest News https://ift.tt/jR7lsA8

Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.   from Marketing Dive - Latest News https://ift.tt/NxczEwy

An integration with Unified ID 2.0 is a major move in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem.  from Marketing Dive - Latest News https://ift.tt/AzVHktU

In-theater activations such as themed cocktails promote the director’s new film, “Nope,” which depicts strange events in the sky.  from Marketing Dive - Latest News https://ift.tt/EVx68YK

The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more. from Marketing Dive - Latest News https://ift.tt/gE3IWDM

Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization. from Marketing Dive - Latest News https://ift.tt/loHI3as

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers. from Marketing Dive - Latest News https://ift.tt/sfCHnkv

Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year. from Marketing Dive - Latest News https://ift.tt/93I1Lfz

The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic. from Marketing Dive - Latest News https://ift.tt/P5bGxIa

The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year. from Marketing Dive - Latest News https://ift.tt/NMHq1E4

As the brewer shifts its relationship with the NFL, it enters into a five-year deal with a college sports powerhouse. from Marketing Dive - Latest News https://ift.tt/WPVzRUL

Niantic is taking things a giant leap further: leading the world in augmented reality development. from Marketing Dive - Latest News https://ift.tt/0FryDWM

This next holiday season, get the open rates, clicks and personalization only SMS can deliver. from Marketing Dive - Latest News https://ift.tt/ZolcLwX

A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform. from Marketing Dive - Latest News https://ift.tt/csukJCZ

Sources told The Washington Post that the platform opening a “fire hose” of data hasn’t alleviated Musk’s concerns, though next steps remain unclear. from Marketing Dive - Latest News https://ift.tt/YvNpEfj

To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together. from Marketing Dive - Latest News https://ift.tt/NtRyb9P

The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform. from Marketing Dive - Latest News https://ift.tt/Uvuqxoj

A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel. from Marketing Dive - Latest News https://ift.tt/Xl5gnMi

Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now. from Marketing Dive - Latest News https://ift.tt/KkcrxPo

The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen. from Marketing Dive - Latest News https://ift.tt/l9fbEc2

The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party. from Marketing Dive - Latest News https://ift.tt/rWiTkR4

This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media. from Marketing Dive - Latest News https://ift.tt/RWihYda

Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers.  from Marketing Dive - Latest News https://ift.tt/2Rtnf7j

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research. from Marketing Dive - Latest News https://ift.tt/XBEnprL

The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus. from Marketing Dive - Latest News https://ift.tt/urV6Ee7

The end of third-party cookies is looming, but that's just one data shift bound to impact the consumer market. from Marketing Dive - Latest News https://ift.tt/RmpMTne

The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process. from Marketing Dive - Latest News https://ift.tt/CHutBEg

As the world goes digital and prices continue to skyrocket, two generations have agreed on one thing: less is more. from Marketing Dive - Latest News https://ift.tt/iyVCnFH

Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show. from Marketing Dive - Latest News https://ift.tt/gLzFfNx

The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region. from Marketing Dive - Latest News https://ift.tt/jiwnlNc

The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today. from Marketing Dive - Latest News https://ift.tt/sUo1gci

Timed to Pride, the beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today. from Marketing Dive - Latest News https://ift.tt/0RLwGHo