Digital Marketing News

Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu. from Marketing Dive - Latest News https://ift.tt/EcfKoAp

The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static.  from Marketing Dive - Latest News https://ift.tt/HKtlNbS

Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts. from Marketing Dive - Latest News https://ift.tt/OYDiyVF

A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes. from Marketing Dive - Latest News https://ift.tt/orciBsY

The brewer doubles down on its budget-friendly positioning with a new national TV campaign and a custom camouflage pattern. from Marketing Dive - Latest News https://ift.tt/uyGWDwS

Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film. from Marketing Dive - Latest News https://ift.tt/4DkrZLM

The independent agency is tasked with translating the brand’s recent growth in global markets for the American consumer. from Marketing Dive - Latest News https://ift.tt/ai50dgK

Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology. from Marketing Dive - Latest News https://ift.tt/aXvNgcH

Amid its first moves as official pizza of the league, the chain partnered with Super Bowl-winning quarterback Matthew Stafford for a TV spot. from Marketing Dive - Latest News https://ift.tt/XI5S8q4

Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth. from Marketing Dive - Latest News https://ift.tt/4xSlGg5

An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S.  from Marketing Dive - Latest News https://ift.tt/azv71f2

In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life. from Marketing Dive - Latest News https://ift.tt/hklVWXK

While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram. from Marketing Dive - Latest News https://ift.tt/l0PZLCo

“The World is Your Cart” supports a number of new features, including a Cart function that showcases the pop star’s curated shopping list.  from Marketing Dive - Latest News https://ift.tt/Z2lOYRj

After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest. from Marketing Dive - Latest News https://ift.tt/dFJc386

Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences. from Marketing Dive - Latest News https://ift.tt/NGlSgAn

Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast.  from Marketing Dive - Latest News https://ift.tt/SPj94JI

The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee. from Marketing Dive - Latest News https://ift.tt/1ei4XjP

The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads. from Marketing Dive - Latest News https://ift.tt/RvC02Zj

Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop. from Marketing Dive - Latest News https://ift.tt/2fuqwC4

The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC. from Marketing Dive - Latest News https://ift.tt/aNjZoWk

A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer. from Marketing Dive - Latest News https://ift.tt/JFV1riA

A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year. from Marketing Dive - Latest News https://ift.tt/EnkJPXN

Adjust partners with TikTok to provide everything you need to know to succeed on iOS 14.5+. from Marketing Dive - Latest News https://ift.tt/0lr6sjV

The partnership follows industry wide efforts to find alternative data-gathering methods to cookies. from Marketing Dive - Latest News https://ift.tt/S8bP6zj

A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers.  from Marketing Dive - Latest News https://ift.tt/WaQEyw5

CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers. from Marketing Dive - Latest News https://ift.tt/92WBjNu

The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative. from Marketing Dive - Latest News https://ift.tt/3IULy0d

Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s positioning and marketing moving forward. from Marketing Dive - Latest News https://ift.tt/Hzb5rch

Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event follow-up efforts can drag when following up on ineffectual leads. from Marketing Dive - Latest News https://ift.tt/Y1Jw4q5

After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals. from Marketing Dive - Latest News https://ift.tt/BHEy5q7

The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion. from Marketing Dive - Latest News https://ift.tt/hEta8wi

The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants. from Marketing Dive - Latest News https://ift.tt/NyBcsZm

The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.   from Marketing Dive - Latest News https://ift.tt/c2xiAIe

To promote its Zero Sugar beverage, the brand is giving away a novelty product that pokes fun at the dilemma fans face when leaving the couch for a drink. from Marketing Dive - Latest News https://ift.tt/oyaHCV9

At a virtual IAB roundtable, brand and agency representatives signaled bullishness around the category even as sales taper off and new releases remain sparse. from Marketing Dive - Latest News https://ift.tt/hCbJAKY

Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels. from Marketing Dive - Latest News https://ift.tt/Foc69ZR

In its latest basketball partnership, the PepsiCo brand has teamed with WNBA All-Star A’ja Wilson to promote its new Ruffles Ridge Twists product.  from Marketing Dive - Latest News https://ift.tt/fkL6T3v

To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest. from Marketing Dive - Latest News https://ift.tt/FShJLzv

The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year. from Marketing Dive - Latest News https://ift.tt/1ncmi7J

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings. from Marketing Dive - Latest News https://ift.tt/xhCef6O

Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost. from Marketing Dive - Latest News https://ift.tt/SsRQyM4

The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop. from Marketing Dive - Latest News https://ift.tt/bMT8rnf

The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform. from Marketing Dive - Latest News https://ift.tt/NbiQy4T

LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more. from Marketing Dive - Latest News https://ift.tt/JZS9a1z

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era. from Marketing Dive - Latest News https://ift.tt/uGNDfeS

After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4. from Marketing Dive - Latest News https://ift.tt/rGkPbL9

The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down. from Marketing Dive - Latest News https://ift.tt/WI51K3m

As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress. from Marketing Dive - Latest News https://ift.tt/3AEqR2C

Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more. from Marketing Dive - Latest News https://ift.tt/mKNLzbO

The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams. from Marketing Dive - Latest News https://ift.tt/7S9L2xl

The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings. from Marketing Dive - Latest News https://ift.tt/2shFKLd

The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign. from Marketing Dive - Latest News https://ift.tt/aeyqCBr

The ad-tech company looks to build a rich media, ad-supported player. from Marketing Dive - Latest News https://ift.tt/3A1g5Cm

WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.  from Marketing Dive - Latest News https://ift.tt/RHYk9Jb

The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market. from Marketing Dive - Latest News https://ift.tt/Mo5QsgU

The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app. from Marketing Dive - Latest News https://ift.tt/g5E74Wv

Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms. from Marketing Dive - Latest News https://ift.tt/X5Yrcij

To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection. from Marketing Dive - Latest News https://ift.tt/2J1HfY4

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime. from Marketing Dive - Latest News https://ift.tt/wWsjfXD

Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year.  from Marketing Dive - Latest News https://ift.tt/uFhrUVR

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google. from Marketing Dive - Latest News https://ift.tt/asRF9c1

Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers. from Marketing Dive - Latest News https://ift.tt/q3VwKey

Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets. from Marketing Dive - Latest News https://ift.tt/nQZmrH4

The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report. from Marketing Dive - Latest News https://ift.tt/2uOkIBo

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options. from Marketing Dive - Latest News https://ift.tt/vHpwVgM

The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming. from Marketing Dive - Latest News https://ift.tt/lqM05BP

The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences. from Marketing Dive - Latest News https://ift.tt/cZwTUQF

The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways. from Marketing Dive - Latest News https://ift.tt/ygvT1Cs

The gym chain re-enters Barkley’s orbit less than a year after leaving the independent agency. from Marketing Dive - Latest News https://ift.tt/le4Q7Xc

The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented. from Marketing Dive - Latest News https://ift.tt/F3KafQt

With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns? from Marketing Dive - Latest News https://ift.tt/6lCp0fn

The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services. from Marketing Dive - Latest News https://ift.tt/FJ7SKpX

Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags. from Marketing Dive - Latest News https://ift.tt/IBrTXCN

Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming.  from Marketing Dive - Latest News https://ift.tt/5tejZkm

The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority. from Marketing Dive - Latest News https://ift.tt/T9IiYk6

The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead. from Marketing Dive - Latest News https://ift.tt/ezpyJo7

“Guest How You Guest” depicts hotel visitors enjoying a pampered lifestyle, a potential response to the shambolic travel season. from Marketing Dive - Latest News https://ift.tt/R9j3cy0

In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters. from Marketing Dive - Latest News https://ift.tt/fdujlON

The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite. from Marketing Dive - Latest News https://ift.tt/ZHjDcsT

The final sale price was $130 million less than originally estimated before the upheaval caused by Russia’s invasion of Ukraine. from Marketing Dive - Latest News https://ift.tt/tNeIvHx

Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico. from Marketing Dive - Latest News https://ift.tt/BdPxusU

This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift. from Marketing Dive - Latest News https://ift.tt/eNs9E7V

App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher. from Marketing Dive - Latest News https://ift.tt/PHQiLjy

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners. from Marketing Dive - Latest News https://ift.tt/ailYNrL

The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content. from Marketing Dive - Latest News https://ift.tt/OpDxfTl

“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work. from Marketing Dive - Latest News https://ift.tt/IrdTcM5

The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day. from Marketing Dive - Latest News https://ift.tt/OgU3Kjf

Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.” from Marketing Dive - Latest News https://ift.tt/xRdOMIt

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities. from Marketing Dive - Latest News https://ift.tt/MelyGA4

A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization. from Marketing Dive - Latest News https://ift.tt/Gdrb2uz

An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy. from Marketing Dive - Latest News https://ift.tt/Ilzr6s7

Before he was Luke Skywalker, Hamill was fired by the chain for using a clown voice while manning the drive-thru — a role he resumed for a campaign stunt. from Marketing Dive - Latest News https://ift.tt/CFfphdG