Digital Marketing News

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections.  from Marketing Dive - Latest News https://ift.tt/jsKFmao

The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents. from Marketing Dive - Latest News https://ift.tt/FlpVmeJ

Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content.  from Marketing Dive - Latest News https://ift.tt/dxtOnaD

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.  from Marketing Dive - Latest News https://ift.tt/L0R7UvZ

Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming. from Marketing Dive - Latest News https://ift.tt/o8XZwYB

The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.” from Marketing Dive - Latest News https://ift.tt/27H6BGa

The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra.  from Marketing Dive - Latest News https://ift.tt/pz79EHB

The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra.  from Marketing Dive - Latest News https://ift.tt/mse6PMl

Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation. from Marketing Dive - Latest News https://ift.tt/kA026QM

The beverage brand is partnering with the HBCU Esports League to put on a Call of Duty tournament that will stream live on Twitch. from Marketing Dive - Latest News https://ift.tt/evuT4IO

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable. from Marketing Dive - Latest News https://ift.tt/WAHbKcJ

The Mars brand is extending its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment. from Marketing Dive - Latest News https://ift.tt/WkGQtfm

Dara Treseder heads to software company Autodesk where her experience in transformation and digital marketing will be key in her new role as CMO. from Marketing Dive - Latest News https://ift.tt/L7cn4eh

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising. from Marketing Dive - Latest News https://ift.tt/CANOMJS

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart. from Marketing Dive - Latest News https://ift.tt/VW7nqQs

Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first. from Marketing Dive - Latest News https://ift.tt/RGbQfoc

CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis. from Marketing Dive - Latest News https://ift.tt/4gVqTcQ

 “Start Clean” emphasizes mental and physical wellbeing as consumers look to put a difficult few years behind them.  from Marketing Dive - Latest News https://ift.tt/QuW9joy

The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package. from Marketing Dive - Latest News https://ift.tt/sdtlc1E

In its latest bid to be the "Mayo of Mayonnaise," the Kraft Heinz brand celebrates the quirky rituals some consumers have with the divisive condiment. from Marketing Dive - Latest News https://ift.tt/8KrhR57

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients. from Marketing Dive - Latest News https://ift.tt/ewWDf8u

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears. from Marketing Dive - Latest News https://ift.tt/MtcgFSi

A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content.  from Marketing Dive - Latest News https://ift.tt/bAXj2fi

Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.” from Marketing Dive - Latest News https://ift.tt/4jOAhyg

Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs. from Marketing Dive - Latest News https://ift.tt/uQ68qc9

The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation. from Marketing Dive - Latest News https://ift.tt/8Gjy241

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers. from Marketing Dive - Latest News https://ift.tt/I5yZVet

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027. from Marketing Dive - Latest News https://ift.tt/u0h8FGZ

Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok. from Marketing Dive - Latest News https://ift.tt/E28GXnT

While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years. from Marketing Dive - Latest News https://ift.tt/zUovSt0

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z. from Marketing Dive - Latest News https://ift.tt/YrURyhP

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop. from Marketing Dive - Latest News https://ift.tt/T8FnSfa

While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses. from Marketing Dive - Latest News https://ift.tt/j8ZW3vO

Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program. from Marketing Dive - Latest News https://ift.tt/ElbXOuq

If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them. from Marketing Dive - Latest News https://ift.tt/jgGlsuZ

A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99.  from Marketing Dive - Latest News https://ift.tt/mQx5GuO

The artist will release the song “Star Walkin’” ahead of the championship event and will also create an in-game cosmetic skin. from Marketing Dive - Latest News https://ift.tt/KZBkIRl

As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated. from Marketing Dive - Latest News https://ift.tt/PnSaQR7

As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause.  from Marketing Dive - Latest News https://ift.tt/bv1X82K

Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad. from Marketing Dive - Latest News https://ift.tt/VPs6X9c

The brands will offer fans exclusive content, perks and prizes during pre-game and in-game activations when programming debuts on Sept. 15. from Marketing Dive - Latest News https://ift.tt/KAk21TR

The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse. from Marketing Dive - Latest News https://ift.tt/9PtKWZh

A top-to-bottom revamp for the PepsiCo subsidiary introduces a new S-shaped logo, color palette and premium product line. from Marketing Dive - Latest News https://ift.tt/UDOZ5p9

In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow.  from Marketing Dive - Latest News https://ift.tt/FBRMu0O

Starbucks Odyssey will let users buy tokens and accrue loyalty rewards to unlock access to real-life and digital events, like virtual cocktail classes. from Marketing Dive - Latest News https://ift.tt/3jk6HlG

Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences. from Marketing Dive - Latest News https://ift.tt/HLmpQX9

Internal shop Copper Giants demonstrates how projects from outside the company, like one for Harpoon Brewery, give creative talent a way to stretch. from Marketing Dive - Latest News https://ift.tt/rXBIRct

Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems. from Marketing Dive - Latest News https://ift.tt/wiG8rYV

Web3 club will help the holding company’s clients navigate the next stage of the internet.  from Marketing Dive - Latest News https://ift.tt/fHVYK67

Burger King will support menu shifts with $120 million in advertising spend, a 30% increase in its media buying capacity. from Marketing Dive - Latest News https://ift.tt/KLYwXCB

An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.  from Marketing Dive - Latest News https://ift.tt/NXvWLie

The grocery giant adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market. from Marketing Dive - Latest News https://ift.tt/5KVubUn

“Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things. from Marketing Dive - Latest News https://ift.tt/DVrzPji

The future of affiliate requires making a commitment to brand safety and fraud prevention. from Marketing Dive - Latest News https://ift.tt/sFhWQXT

The email marketing platform combines in-person and digital elements as part of its recently launched "Guess Less, Sell More" brand campaign. from Marketing Dive - Latest News https://ift.tt/6VQFUte

Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience.  from Marketing Dive - Latest News https://ift.tt/YmSHT1M

The latest iteration of the brand's "Get Your TV Together" campaign unites football and reality TV to highlight its value proposition. from Marketing Dive - Latest News https://ift.tt/uUzkADE

A new campaign promotes live conversations between athletes and the mixed martial arts organization’s global fan base of 690 million.  from Marketing Dive - Latest News https://ift.tt/pjLXC1P

A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves. from Marketing Dive - Latest News https://ift.tt/s5rQhNv

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit. from Marketing Dive - Latest News https://ift.tt/c4XJa7R

While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands. from Marketing Dive - Latest News https://ift.tt/UnvBkgj

Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers. from Marketing Dive - Latest News https://ift.tt/9Gos8eT

Marisa Thalberg joined the home improvement retailer from Taco Bell just prior to the pandemic upending nearly every aspect of consumers’ lives. from Marketing Dive - Latest News https://ift.tt/gGc9yXr

Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital. from Marketing Dive - Latest News https://ift.tt/Dsgh6ko

In the campaign’s second year, fans can submit funny missteps for a chance to have players like Stefon Diggs recreate them in a video.  from Marketing Dive - Latest News https://ift.tt/OESKlm1

Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie. from Marketing Dive - Latest News https://ift.tt/0Y1Li9g

The media agency is boosting its metaverse know-how by co-developing an RFP and launching a new practice. from Marketing Dive - Latest News https://ift.tt/HdT4D2s

A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015. from Marketing Dive - Latest News https://ift.tt/f1KV3mz

Taking the next step in changing the narrative around affiliate and partner marketing. from Marketing Dive - Latest News https://ift.tt/Ld9ejfD

A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays. from Marketing Dive - Latest News https://ift.tt/tXZFKAM

The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies. from Marketing Dive - Latest News https://ift.tt/wXhvBbL

The branded mini-game requires players to pair together icons to reveal a shoppable mascara paired with a customer review. from Marketing Dive - Latest News https://ift.tt/lknmSzs

Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR. from Marketing Dive - Latest News https://ift.tt/DUGYzn0

The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow. from Marketing Dive - Latest News https://ift.tt/wGSyW7h

Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets. from Marketing Dive - Latest News https://ift.tt/Y4oBqpD

Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics. from Marketing Dive - Latest News https://ift.tt/GJc1wm8

A new multichannel effort centers around college football and includes a new emphasis on sports betting with a FanDuel partnership. from Marketing Dive - Latest News https://ift.tt/gD7nKO3

"Believing is Magic" is the latest iteration of the brand's "Real Magic" platform and focuses on authentic moments of connection between football fans. from Marketing Dive - Latest News https://ift.tt/0KYUxTd