Digital Marketing News

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year.  from Marketing Dive - Latest News https://ift.tt/OcTI3Y9

The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”  from Marketing Dive - Latest News https://ift.tt/JMYm0d6

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears. from Marketing Dive - Latest News https://ift.tt/uskUlmy

The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO. from Marketing Dive - Latest News https://ift.tt/D3HPjYN

The Musk era at Twitter has begun... from Marketing Dive - Latest News https://ift.tt/rlCEQg8

Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos. from Marketing Dive - Latest News https://ift.tt/D1WH6xS

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut. from Marketing Dive - Latest News https://ift.tt/X59oRyb

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals. from Marketing Dive - Latest News https://ift.tt/EGbM5W8

The chain is investing in "phygital" retailing to secure its position with the microgeneration of consumers who came of age during the pandemic. from Marketing Dive - Latest News https://ift.tt/rzB5box

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.”  from Marketing Dive - Latest News https://ift.tt/xMiqcQW

Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys.  from Marketing Dive - Latest News https://ift.tt/d43STwg

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok. from Marketing Dive - Latest News https://ift.tt/HoDIlfG

To be eligible to win, consumers must pledge to “BacOff,” or remain abstinent from bacon eating for 24 hours. from Marketing Dive - Latest News https://ift.tt/oavsipc

The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach. from Marketing Dive - Latest News https://ift.tt/oePtsT7

Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich. from Marketing Dive - Latest News https://ift.tt/cCS60IH

In the coming months, the chain plans to add 50 additional college athletes to its TeamMates roster. from Marketing Dive - Latest News https://ift.tt/XMlzIqy

The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends. from Marketing Dive - Latest News https://ift.tt/fqs1nVp

The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown. from Marketing Dive - Latest News https://ift.tt/WqgxKX4

The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot. from Marketing Dive - Latest News https://ift.tt/vMwtH72

The tie-up will see three 15-minute snack breaks added to consumers’ schedules, with a Microsoft Teams invite linking to a video of playful puppies. from Marketing Dive - Latest News https://ift.tt/zvpCnSA

While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3. from Marketing Dive - Latest News https://ift.tt/nOo4MhW

Want to boost your search engine visibility? Use these keyword research tools to help you grow. from Marketing Dive - Latest News https://ift.tt/g5KbxlL

Major media players also experienced revenue dips when compared to the year prior, including Meta and Google for the first time. from Marketing Dive - Latest News https://ift.tt/7axDEsy

Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays. from Marketing Dive - Latest News https://ift.tt/adgtIZh

Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P. from Marketing Dive - Latest News https://ift.tt/av8cDZK

New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters.  from Marketing Dive - Latest News https://ift.tt/8OVNAkl

A new brand platform positions “spice” as an element of fun, including with a spot that debuted on the NFL Network which depicts fans of rival teams. from Marketing Dive - Latest News https://ift.tt/kZMoq5j

At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates.  from Marketing Dive - Latest News https://ift.tt/bSW8kwA

Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms. from Marketing Dive - Latest News https://ift.tt/fKeAZIg

The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38%. from Marketing Dive - Latest News https://ift.tt/xI8fr6k

After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform. from Marketing Dive - Latest News https://ift.tt/yjYeQ3E

Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent. from Marketing Dive - Latest News https://ift.tt/nvBofVt

The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data. from Marketing Dive - Latest News https://ift.tt/No5jfu4

Many consumers have altered spending habits in the wake of the reversal and many don’t trust brands on the issue, per a Mindshare/GroupM study.  from Marketing Dive - Latest News https://ift.tt/xm5pMfQ

As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.  from Marketing Dive - Latest News https://ift.tt/nuwHhyV

Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy. from Marketing Dive - Latest News https://ift.tt/mvjZ8xr

Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report.  from Marketing Dive - Latest News https://ift.tt/NAV4zKj

PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers.  from Marketing Dive - Latest News https://ift.tt/C6ObdKu

The company’s head of marketing shares what was considered when creating the virtual world and what he’s learned since its launch. from Marketing Dive - Latest News https://ift.tt/WNjd6AG

“Chicken and a Video Game” features professional athletes eating chicken and playing video games. from Marketing Dive - Latest News https://ift.tt/DGBKdRz

“Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing. from Marketing Dive - Latest News https://ift.tt/YnkFqjl

Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory. from Marketing Dive - Latest News https://ift.tt/Q7huN9i

If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce. from Marketing Dive - Latest News https://ift.tt/cOStU4N

For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds. from Marketing Dive - Latest News https://ift.tt/yLsatkZ

Starbucks customers can now earn Delta Skymiles by buying coffee and double points on purchases made on days they travel with Delta.  from Marketing Dive - Latest News https://ift.tt/P4wYDBa

Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.” from Marketing Dive - Latest News https://ift.tt/1uAQiUB

A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper.  from Marketing Dive - Latest News https://ift.tt/okr6TNW

The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize. from Marketing Dive - Latest News https://ift.tt/KblE7Yf

The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics. from Marketing Dive - Latest News https://ift.tt/Ww0ARxq

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found. from Marketing Dive - Latest News https://ift.tt/N4ZL7s3

CPG Brand Managers and Shopper Marketing teams are crafting new strategies for the 2022 Holiday season. from Marketing Dive - Latest News https://ift.tt/DCoaAiz

New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library.  from Marketing Dive - Latest News https://ift.tt/goU1WJs

In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors. from Marketing Dive - Latest News https://ift.tt/jnkT49N

Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal. from Marketing Dive - Latest News https://ift.tt/iaVHWoF

Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year. from Marketing Dive - Latest News https://ift.tt/zvVGmJM

“Never Lose Your Edge” highlights Black, Hispanic, LGBTQ+ and other minority communities and marks the brand’s largest audio investment to date. from Marketing Dive - Latest News https://ift.tt/IJQDMdO

More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers. from Marketing Dive - Latest News https://ift.tt/Xc5oLCs

By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience. from Marketing Dive - Latest News https://ift.tt/aNT8bZO

Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty. from Marketing Dive - Latest News https://ift.tt/NS4HuMi

A new campaign debuting today puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales. from Marketing Dive - Latest News https://ift.tt/yZ0qdjv

A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month. from Marketing Dive - Latest News https://ift.tt/fydqzGD

“Courage to Be Real” showcases various life obstacles faced by the rapper in a quest toward authenticity. from Marketing Dive - Latest News https://ift.tt/G7JaUHQ

Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard. from Marketing Dive - Latest News https://ift.tt/ki3ns6b

A new global campaign features Majors highlighting the blend’s layered tasting notes alongside a jazz quartet.  from Marketing Dive - Latest News https://ift.tt/AOIRNfM

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's capabilities to reach them. from Marketing Dive - Latest News https://ift.tt/2TkmvYS

A first for the QSR, Gamer Jack will earn a $90,000 salary to bolster the brand’s recognition and credibility with gamers.    from Marketing Dive - Latest News https://ift.tt/RyMBzC1

The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation. from Marketing Dive - Latest News https://ift.tt/pJiOKuN

The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said. from Marketing Dive - Latest News https://ift.tt/fBZqA4U

The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning. from Marketing Dive - Latest News https://ift.tt/xDKIfnp

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry toward levels of nuance that haven’t traditionally been its forte. from Marketing Dive - Latest News https://ift.tt/zFwoUXD

The sports-first CTV platform saw a 61.5% increase in a spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives. from Marketing Dive - Latest News https://ift.tt/h2aR350

How will people greet Holiday 2022? Research offers insight into holiday plans and priorities. from Marketing Dive - Latest News https://ift.tt/04Amn62