Digital Marketing News

The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers. from Marketing Dive - Latest News https://ift.tt/P2ujd5o

Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker. from Marketing Dive - Latest News https://ift.tt/CmJv9yu

A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets. from Marketing Dive - Latest News https://ift.tt/AjcPt7i

Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.  from Marketing Dive - Latest News https://ift.tt/n2q7UCX

The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent. from Marketing Dive - Latest News https://ift.tt/Sb2xe0U

Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.   from Marketing Dive - Latest News https://ift.tt/AfH0Dy5

Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products. from Marketing Dive - Latest News https://ift.tt/SHqDBWA

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later. from Marketing Dive - Latest News https://ift.tt/tGDoChi

The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach? from Marketing Dive - Latest News https://ift.tt/PFUqDdy

Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers. from Marketing Dive - Latest News https://ift.tt/5LGIyYZ

Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring. from Marketing Dive - Latest News https://ift.tt/pv4mQyj

With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market that comprises many different cultures.  from Marketing Dive - Latest News https://ift.tt/T92PFSq

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint. from Marketing Dive - Latest News https://ift.tt/NVBEDvL

While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue. from Marketing Dive - Latest News https://ift.tt/bszvlwr

The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past. from Marketing Dive - Latest News https://ift.tt/vqhrKF9

The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the momentum continues behind pickleball as a tie-in for marketers. from Marketing Dive - Latest News https://ift.tt/t8K91me

The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.  from Marketing Dive - Latest News https://ift.tt/Xq3KWVR

The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit.  from Marketing Dive - Latest News https://ift.tt/cB7tDF2

The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows. from Marketing Dive - Latest News https://ift.tt/NQYurdz

Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays. from Marketing Dive - Latest News https://ift.tt/rX0ntIK

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average. from Marketing Dive - Latest News https://ift.tt/jJnKvIc

“Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases. from Marketing Dive - Latest News https://ift.tt/8P2csqH

The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend. from Marketing Dive - Latest News https://ift.tt/ELnuUPr

Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder. from Marketing Dive - Latest News https://ift.tt/4zVh9bg

Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150. from Marketing Dive - Latest News https://ift.tt/kBO6CtW

The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date.  from Marketing Dive - Latest News https://ift.tt/Yj5Q084

Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage. from Marketing Dive - Latest News https://ift.tt/FP9Hnri

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers. from Marketing Dive - Latest News https://ift.tt/n8kdofN

Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy. from Marketing Dive - Latest News https://ift.tt/Q4GFBwp

Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations. from Marketing Dive - Latest News https://ift.tt/TqJvoQ1

The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker. from Marketing Dive - Latest News https://ift.tt/gdIsBvt

The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams. from Marketing Dive - Latest News https://ift.tt/EV6GuUe

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. from Marketing Dive - Latest News https://ift.tt/EdAyCws

New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business. from Marketing Dive - Latest News https://ift.tt/RXzZIMc

The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions.  from Marketing Dive - Latest News https://ift.tt/oUdr7xz

The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products. from Marketing Dive - Latest News https://ift.tt/cQn7ldi

The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity.  from Marketing Dive - Latest News https://ift.tt/Mqu5f3y

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy. from Marketing Dive - Latest News https://ift.tt/tlzoNOv

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. from Marketing Dive - Latest News https://ift.tt/gLtYU7Z

A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose.  from Marketing Dive - Latest News https://ift.tt/RT82rFl

Interbrand’s latest annual brand ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list.  from Marketing Dive - Latest News https://ift.tt/G4uOWzs

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app. from Marketing Dive - Latest News https://ift.tt/PmchX8f

With the iOS 16.1 update, consumers can pin a third party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned. from Marketing Dive - Latest News https://ift.tt/hj6CRBv

The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder. from Marketing Dive - Latest News https://ift.tt/ehG9yPT

Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users. from Marketing Dive - Latest News https://ift.tt/cK5MaR3

The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration. from Marketing Dive - Latest News https://ift.tt/6o1XUwN

The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.  from Marketing Dive - Latest News https://ift.tt/6WGnoPp

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount.  from Marketing Dive - Latest News https://ift.tt/wsb5gYr

The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.” from Marketing Dive - Latest News https://ift.tt/62g54ck