Digital Marketing News

Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. from Marketing Dive - Latest News https://ift.tt/ERpqt1P

The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.” from Marketing Dive - Latest News https://ift.tt/QoYOn6X

As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy. from Marketing Dive - Latest News https://ift.tt/unkoiOa

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company. from Marketing Dive - Latest News https://ift.tt/M7OvZgp

The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize.  from Marketing Dive - Latest News https://ift.tt/p89Jmli

The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips. from Marketing Dive - Latest News https://ift.tt/byeHpJs

Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly. from Marketing Dive - Latest News https://ift.tt/9SNaAdx

All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence. from Marketing Dive - Latest News https://ift.tt/xhK03nt

“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label. from Marketing Dive - Latest News https://ift.tt/RpYGabs

Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company. from Marketing Dive - Latest News https://ift.tt/c98gf6N

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+. from Marketing Dive - Latest News https://ift.tt/BTheKIy

The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies. from Marketing Dive - Latest News https://ift.tt/v7zw9I6

The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship. from Marketing Dive - Latest News https://ift.tt/7Xb1YTg

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.  from Marketing Dive - Latest News https://ift.tt/gc6qor9

The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram. from Marketing Dive - Latest News https://ift.tt/s9bja3z

The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport. from Marketing Dive - Latest News https://ift.tt/Tz85V4D

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings. from Marketing Dive - Latest News https://ift.tt/3MfY1uK

The Mars Wrigley brand said actress Maya Rudolph will serve as its spokesperson and make her first appearance in its Super Bowl spot. from Marketing Dive - Latest News https://ift.tt/JnyVkT7

Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research. from Marketing Dive - Latest News https://ift.tt/P9BxHzO

The company will immediately conduct an internal and external search for a successor to Jen Quotson, who leaves the VP of global creative studios post. from Marketing Dive - Latest News https://ift.tt/jvJBUfo

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets. from Marketing Dive - Latest News https://ift.tt/Rm1hilc

Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour." from Marketing Dive - Latest News https://ift.tt/Vin2r1Q

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.  from Marketing Dive - Latest News https://ift.tt/nBCILS7

During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior.  from Marketing Dive - Latest News https://ift.tt/VytqmRU

The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space. from Marketing Dive - Latest News https://ift.tt/uat1KJp

During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness is on the rise.  from Marketing Dive - Latest News https://ift.tt/Ag5sofM

Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game. from Marketing Dive - Latest News https://ift.tt/mC0LfOc

Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges. from Marketing Dive - Latest News https://ift.tt/B6auXFM

Joanna Milliken reveals what marketers must know in order to master a successful year. from Marketing Dive - Latest News https://ift.tt/jueOIaE

The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor. from Marketing Dive - Latest News https://ift.tt/lJgjrvs

On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores. from Marketing Dive - Latest News https://ift.tt/BtU2m5E

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see. from Marketing Dive - Latest News https://ift.tt/fyWje4Y

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category. from Marketing Dive - Latest News https://ift.tt/5LckW4F

Ditching the shopping shortcut sees the platform questioning its social commerce strategy as its ByteDance competitor irons out end-to-end operations. from Marketing Dive - Latest News https://ift.tt/igAY1Ol

Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance. from Marketing Dive - Latest News https://ift.tt/EahbUv4

Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle. from Marketing Dive - Latest News https://ift.tt/L6sk4zQ

Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan. from Marketing Dive - Latest News https://ift.tt/RwYrIdS

Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures. from Marketing Dive - Latest News https://ift.tt/oFheWuZ

The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities. from Marketing Dive - Latest News https://ift.tt/gvkxoGh

If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize. from Marketing Dive - Latest News https://ift.tt/dkUoC2b

At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness. from Marketing Dive - Latest News https://ift.tt/yzlQtg5

The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell. from Marketing Dive - Latest News https://ift.tt/VXP3CBK

Explore how organizations are leveraging technology and AI to bear the challenges of the moment. from Marketing Dive - Latest News https://ift.tt/NCtGfaU

The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. from Marketing Dive - Latest News https://ift.tt/AG45HxK

Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial. from Marketing Dive - Latest News https://ift.tt/elJOjYk

The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards. from Marketing Dive - Latest News https://ift.tt/lcpnGfK

Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences. from Marketing Dive - Latest News https://ift.tt/uo50ajv

The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers.  from Marketing Dive - Latest News https://ift.tt/2L0fQ4M

The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding. from Marketing Dive - Latest News https://ift.tt/cvF3HJY

To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification. from Marketing Dive - Latest News https://ift.tt/LCiKGH6