Digital Marketing News

Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which this week inked a deal with Snap. from Marketing Dive - Latest News https://ift.tt/hW9JKur

The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations. from Marketing Dive - Latest News https://ift.tt/7ytd8fe

Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation. from Marketing Dive - Latest News https://ift.tt/vk6XAf9

On a call with analysts, CEO Mark Read suggested the technology is unlikely to upend search marketing in the near term. from Marketing Dive - Latest News https://ift.tt/40dZTg7

“I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon. from Marketing Dive - Latest News https://ift.tt/d2kgrZY

“The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits. from Marketing Dive - Latest News https://ift.tt/Kokisun

“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design. from Marketing Dive - Latest News https://ift.tt/rAYulNU

Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ.  from Marketing Dive - Latest News https://ift.tt/FHgOlXS

Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person. from Marketing Dive - Latest News https://ift.tt/6P3Ct5m

The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy. from Marketing Dive - Latest News https://ift.tt/s3mRbk2

Special drinks will be served at participating theaters, while consumers can order their own for home consumption through a Drizly partnership. from Marketing Dive - Latest News https://ift.tt/sH2fvzR

Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert. from Marketing Dive - Latest News https://ift.tt/IM0xsZn

Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena. from Marketing Dive - Latest News https://ift.tt/a7WOtVc

Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days. from Marketing Dive - Latest News https://ift.tt/AdbLNTr

AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype. from Marketing Dive - Latest News https://ift.tt/ZbkXlNB

Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and overcoming breakups. from Marketing Dive - Latest News https://ift.tt/UV1YRFM

The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8. from Marketing Dive - Latest News https://ift.tt/Wp5oe3w

The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.” from Marketing Dive - Latest News https://ift.tt/DrBJXdC

A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences. from Marketing Dive - Latest News https://ift.tt/o0KIOeL

By the numbers: Super Bowl LVII Takeaways from the big game's ads, including breakdowns by social engagement, popularity and more. February 13, 2023 • B... from Marketing Dive - Latest News https://ift.tt/xGCR7Ju

Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. from Marketing Dive - Latest News https://ift.tt/0jv9xtl

New business wins at agencies increased 11% in 2022 but the value of that business decreased by 35%, according to a new report by R3. from Marketing Dive - Latest News https://ift.tt/z168PGo

Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square. from Marketing Dive - Latest News https://ift.tt/ckPf1eQ

The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines. from Marketing Dive - Latest News https://ift.tt/9SzfXxG

While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions. from Marketing Dive - Latest News https://ift.tt/AWfcKF6

Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service. from Marketing Dive - Latest News https://ift.tt/8lJQNO6

The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.  from Marketing Dive - Latest News https://ift.tt/iZ4VgkG

The beverage brand is inviting consumers to use an OpenAI-powered tool to generate facts, with some appearing under bottle caps in 2024. from Marketing Dive - Latest News https://ift.tt/7KBexME

Reporting strong Q4 results, the group also pointed to deals like Kroger-Albertsons as a sign retail media and commerce will stay in the spotlight.  from Marketing Dive - Latest News https://ift.tt/EKYiFdL

Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar for themselves. from Marketing Dive - Latest News https://ift.tt/quDS1Fa

The QSR chain describes what its big game commercial would look like — despite not running one this year. from Marketing Dive - Latest News https://ift.tt/enatikS

A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.   from Marketing Dive - Latest News https://ift.tt/t78aT1F

The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure. from Marketing Dive - Latest News https://ift.tt/un2k657

“Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO.  from Marketing Dive - Latest News https://ift.tt/f9pu8UH

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway. from Marketing Dive - Latest News https://ift.tt/IHTiwhj

The auto brands are seeking a way to engage with the young consumers who represent nearly half of the golf entertainment company’s players. from Marketing Dive - Latest News https://ift.tt/fcuqO7n

After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas. from Marketing Dive - Latest News https://ift.tt/GktQwHs

Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House." from Marketing Dive - Latest News https://ift.tt/mghROWi

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases driving spend in Q4, according to Comscore. from Marketing Dive - Latest News https://ift.tt/i3GaP8p

The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign. from Marketing Dive - Latest News https://ift.tt/Ajdt2XU

The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push. from Marketing Dive - Latest News https://ift.tt/2Qxot71

The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.  from Marketing Dive - Latest News https://ift.tt/8N6yGWQ

Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers. from Marketing Dive - Latest News https://ift.tt/SzEliqL