Digital Marketing News

S&P Global Ratings argues that a shorter buying window for ads could make media spend more of a leading indicator than laggard for the economy.  from Marketing Dive - Latest News https://ift.tt/sjVTm8f

The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla." from Marketing Dive - Latest News https://ift.tt/QJd0F2r

Executives said the platform is “exploring placing ads in the chat experience” as the overhaul powered by OpenAI draws more users. from Marketing Dive - Latest News https://ift.tt/UYGfVXm

The effort coincides with the start of a new season that could see shorter, more exciting games due to several new rules.  from Marketing Dive - Latest News https://ift.tt/lGP79g8

In advance of the new movie about the Nintendo icons, the chain's DUMBO location will offer special menu items, merchandise and more. from Marketing Dive - Latest News https://ift.tt/i2wflU0

The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program. from Marketing Dive - Latest News https://ift.tt/ZvKl5p0

The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform.  from Marketing Dive - Latest News https://ift.tt/AN6s9Fb

Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing. from Marketing Dive - Latest News https://ift.tt/QLCISet

The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids. from Marketing Dive - Latest News https://ift.tt/GzWVD5p

The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram. from Marketing Dive - Latest News https://ift.tt/OViJeTG

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. from Marketing Dive - Latest News https://ift.tt/jGmu4FA

With the deal, WPP looks to deliver cross-channel, data-driven influencer solutions on a global basis. from Marketing Dive - Latest News https://ift.tt/wjMatBP

Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor. from Marketing Dive - Latest News https://ift.tt/AvBkVI8

The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery. from Marketing Dive - Latest News https://ift.tt/YW21yHF

The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models. from Marketing Dive - Latest News https://ift.tt/pNluOem

Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime. from Marketing Dive - Latest News https://ift.tt/2ygWi75

A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors. from Marketing Dive - Latest News https://ift.tt/ncDPYxZ

Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter. from Marketing Dive - Latest News https://ift.tt/xCYlfAQ

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report. from Marketing Dive - Latest News https://ift.tt/C0yWKhJ

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. from Marketing Dive - Latest News https://ift.tt/dSTQVMj

The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media. from Marketing Dive - Latest News https://ift.tt/65kij0m

The campaign spotlights Ford drivers and their passions and includes tie-ups with actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny. from Marketing Dive - Latest News https://ift.tt/TlhGRqB

The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago according to Horizon Media’s Catalyst. from Marketing Dive - Latest News https://ift.tt/u7b5EU6

The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions. from Marketing Dive - Latest News https://ift.tt/8FX1Zkz

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack. from Marketing Dive - Latest News https://ift.tt/nekOyw3

Conversion and click-through rates got a boost when fan interests were reflected in dynamic content like animations, countdown timers and GIFs. from Marketing Dive - Latest News https://ift.tt/x23wS8l

The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.  from Marketing Dive - Latest News https://ift.tt/nVjk3Fa

The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market. from Marketing Dive - Latest News https://ift.tt/r3RjlSc

The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent. from Marketing Dive - Latest News https://ift.tt/ZRlbsW6

The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways. from Marketing Dive - Latest News https://ift.tt/Ef4GisY

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.  from Marketing Dive - Latest News https://ift.tt/8ykExO3

The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running. from Marketing Dive - Latest News https://ift.tt/Mk2gJz1

The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament. from Marketing Dive - Latest News https://ift.tt/jx3ndeR

The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program. from Marketing Dive - Latest News https://ift.tt/L0PMQ9R

A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV. from Marketing Dive - Latest News https://ift.tt/nqoKkaM

In the second major CMO move this week, Wahl departs after helping to kick off the automaker’s move toward an all-electric future. from Marketing Dive - Latest News https://ift.tt/ElbHUmQ

The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury. from Marketing Dive - Latest News https://ift.tt/m6PeoLb

From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually. from Marketing Dive - Latest News https://ift.tt/IgH9NDO

Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds. from Marketing Dive - Latest News https://ift.tt/iY1h6Eb

The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz. from Marketing Dive - Latest News https://ift.tt/PiLJS18

An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation. from Marketing Dive - Latest News https://ift.tt/HfFqtY3

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer. from Marketing Dive - Latest News https://ift.tt/jvRO8E4

The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates. from Marketing Dive - Latest News https://ift.tt/qPoOS1n

As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs. from Marketing Dive - Latest News https://ift.tt/SDfjdu1

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns. from Marketing Dive - Latest News https://ift.tt/U9DYRM0

The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery. from Marketing Dive - Latest News https://ift.tt/cqzwRv8

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.   from Marketing Dive - Latest News https://ift.tt/21nFQHa

As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign. from Marketing Dive - Latest News https://ift.tt/aCVEBpy

The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators. from Marketing Dive - Latest News https://ift.tt/kt8brVl

The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers.  from Marketing Dive - Latest News https://ift.tt/fwWkvI6

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior. from Marketing Dive - Latest News https://ift.tt/hyAKxsD

An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars.  from Marketing Dive - Latest News https://ift.tt/hYdBEem

National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops.  from Marketing Dive - Latest News https://ift.tt/T7xEbvS

For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge. from Marketing Dive - Latest News https://ift.tt/NLQkprA

A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance. from Marketing Dive - Latest News https://ift.tt/CSydGr5

To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life. from Marketing Dive - Latest News https://ift.tt/P8OY1mQ

This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve. from Marketing Dive - Latest News https://ift.tt/n6PyCUx

The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities from Marketing Dive - Latest News https://ift.tt/ElPhHgv

With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities. from Marketing Dive - Latest News https://ift.tt/LyuegCK

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch. from Marketing Dive - Latest News https://ift.tt/rouPJm4

The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights. from Marketing Dive - Latest News https://ift.tt/AdYizms