Digital Marketing News

No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada. from Marketing Dive - Latest News https://ift.tt/Gev8Hhc

Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform. from Marketing Dive - Latest News https://ift.tt/7nBCu8p

Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial.  from Marketing Dive - Latest News https://ift.tt/pRZTYzG

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up. from Marketing Dive - Latest News https://ift.tt/kl3rt15

The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming. from Marketing Dive - Latest News https://ift.tt/tinsGAq

The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up. from Marketing Dive - Latest News https://ift.tt/EquvIS8

Carrying the tagline “Giving reality a makeover,” the event was developed by creative agency Cult and will include in-person activities in New York and London. from Marketing Dive - Latest News https://ift.tt/caX86GU

Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints. from Marketing Dive - Latest News https://ift.tt/qyfSBHe

The sports league pointed to the agency’s capabilities around data-driven media activations and fan-focused planning as key to the appointment. from Marketing Dive - Latest News https://ift.tt/8oMfa2b

The toymaker is advancing its digital collectibles space as other brands have experimented with virtual good launches and marketplaces. from Marketing Dive - Latest News https://ift.tt/BYQeHan

Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort.  from Marketing Dive - Latest News https://ift.tt/Na4v7fR

The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company. from Marketing Dive - Latest News https://ift.tt/4XwFeGt

The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device. from Marketing Dive - Latest News https://ift.tt/mWBAzQK

Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu. from Marketing Dive - Latest News https://ift.tt/aif4bpF

In the brand’s latest push, Snoop Dogg and Martha Stewart ask for help finding a lighter that Willie Nelson borrowed and never returned. from Marketing Dive - Latest News https://ift.tt/1An6gzV

More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change. from Marketing Dive - Latest News https://ift.tt/A5g9VRy

Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier. from Marketing Dive - Latest News https://ift.tt/7Rk1rSC

A playful effort sees the Baseball Hall of Famer demanding the brewer credit his likeness as the inspiration behind brand mascot Cool Blue. from Marketing Dive - Latest News https://ift.tt/XuPEVq1

Nearly all surveyed marketers have adjusted their budgets to meet the current economic environment, but only 21% follow disruption contingency plans.  from Marketing Dive - Latest News https://ift.tt/RwSQePb

Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited. from Marketing Dive - Latest News https://ift.tt/yw3GM7p

Horizon Media, PMG, and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses. from Marketing Dive - Latest News https://ift.tt/q1HNdZ8

The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak. from Marketing Dive - Latest News https://ift.tt/MAe0dbU

The effort includes a tie-up with mobile app WeedMaps to help consumers find the trucks and order a limited-time Pineapple Express Shake. from Marketing Dive - Latest News https://ift.tt/5vgnMbK

The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp. from Marketing Dive - Latest News https://ift.tt/58mFUxW

For effective targeting, brands need health interest data that offers a whole-person understanding. from Marketing Dive - Latest News https://ift.tt/K8P92fg

Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s. from Marketing Dive - Latest News https://ift.tt/fxFAYOB

The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse. from Marketing Dive - Latest News https://ift.tt/TKs0Hew

The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance. from Marketing Dive - Latest News https://ift.tt/0rYUE3p

Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000. from Marketing Dive - Latest News https://ift.tt/A9gD0cV

KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts. from Marketing Dive - Latest News https://ift.tt/J1gu2iz

Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company. from Marketing Dive - Latest News https://ift.tt/Z3jkdrG

The brew, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated. from Marketing Dive - Latest News https://ift.tt/rlUstDN

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers. from Marketing Dive - Latest News https://ift.tt/NBceWgU

A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February. from Marketing Dive - Latest News https://ift.tt/5bKerg6

Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.” from Marketing Dive - Latest News https://ift.tt/bLEGpzn

Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear. from Marketing Dive - Latest News https://ift.tt/ZIO3MFe

The Hall of Famer — and notorious gambler — hangs out with a version of himself from his ‘90s prime as FanDuel ties up with the NBA playoffs. from Marketing Dive - Latest News https://ift.tt/qbG6Ydk

PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation. from Marketing Dive - Latest News https://ift.tt/XNG6SYx

Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show. from Marketing Dive - Latest News https://ift.tt/8LZBkJD

One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.” from Marketing Dive - Latest News https://ift.tt/hDJ3PKY

The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark. from Marketing Dive - Latest News https://ift.tt/wKASRur

The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat. from Marketing Dive - Latest News https://ift.tt/3UHy075

Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.   from Marketing Dive - Latest News https://ift.tt/B3EV7As

In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival. from Marketing Dive - Latest News https://ift.tt/1A7tCrw

Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich. from Marketing Dive - Latest News https://ift.tt/fSMAebV

The vodka brand is reviving Absolut.Land, while also partnering with friend-finding app Hey! Vina to foster in-person connections. from Marketing Dive - Latest News https://ift.tt/urYe3tR

Brands remain active despite a lot of doom-saying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies. from Marketing Dive - Latest News https://ift.tt/s4ALxqi

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution. from Marketing Dive - Latest News https://ift.tt/UCx59YH

Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru. from Marketing Dive - Latest News https://ift.tt/1hdpsRG

“A Recipe for Magic” reflects research showing the value inherent in sharing meals and will feature approximately 750 local influencers. from Marketing Dive - Latest News https://ift.tt/NKAdGqs

Meta is looking to address advertiser concerns with new tools for Facebook and Instagram that help classify content and context.   from Marketing Dive - Latest News https://ift.tt/GQtfCBR

A Hydration House pop-up coincides with Coachella while college ambassadors and mobile shops in major cities round out the Gen Z push. from Marketing Dive - Latest News https://ift.tt/KSTJgmx