Digital Marketing News

This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X. from Marketing Dive - Latest News https://ift.tt/6Gy1fbP

As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign. from Marketing Dive - Latest News https://ift.tt/4XtO1zo

The insurance firm’s “Gamerhood Challenge” returns for a second year with bigger challenges and adds YouTube as a streaming partner. from Marketing Dive - Latest News https://ift.tt/BshAJU2

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company. from Marketing Dive - Latest News https://ift.tt/IkrwXc5

The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020. from Marketing Dive - Latest News https://ift.tt/CZ96OWj

The Physicians Committee for Responsible Medicine filed a complaint with the USDA’s inspector general, claiming the website and videos with the “White Lotus”   star disparages another product and was intended to influence policy. from Marketing Dive - Latest News https://ift.tt/gp5RWFV

The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product. from Marketing Dive - Latest News https://ift.tt/ibXdODN

Meanwhile, Heidi O’Neill's promotion will “fully integrate its brand marketing storytelling to build deep relationships and engagement with the brand.” from Marketing Dive - Latest News https://ift.tt/eoLqvXE

A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform. from Marketing Dive - Latest News https://ift.tt/RnETH8N

“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy. from Marketing Dive - Latest News https://ift.tt/kyPF6aT

The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings.  from Marketing Dive - Latest News https://ift.tt/GvdpU6g

The fast casual chain is rewarding consumers who make digital orders with in-game currency and trading free food for viewing time on Twitch. from Marketing Dive - Latest News https://ift.tt/Z6vIcJY

The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while it faces its own accusations of racial bias. from Marketing Dive - Latest News https://ift.tt/MfG0tdQ

The company is attempting to reposition itself from an in-home exercise brand to one for fitness enthusiasts of all levels no matter their location.  from Marketing Dive - Latest News https://ift.tt/KZPuQzU

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live. from Marketing Dive - Latest News https://ift.tt/psGo1da

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line. from Marketing Dive - Latest News https://ift.tt/eBCgdmn

The first overhaul in five years arrives as the brand looks to maintain its momentum during a period of high inflation.  from Marketing Dive - Latest News https://ift.tt/icTGHOa

A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify. from Marketing Dive - Latest News https://ift.tt/xRQa7sj

The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms. from Marketing Dive - Latest News https://ift.tt/jsrZS0L

Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester. from Marketing Dive - Latest News https://ift.tt/ejVArbG

Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research. from Marketing Dive - Latest News https://ift.tt/GnvOSWh

The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year. from Marketing Dive - Latest News https://ift.tt/auMt6De

For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same. from Marketing Dive - Latest News https://ift.tt/49LABlN

The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies. from Marketing Dive - Latest News https://ift.tt/MEzyGAX

The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction. from Marketing Dive - Latest News https://ift.tt/GxOuBvK

CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music. from Marketing Dive - Latest News https://ift.tt/IcCbqmA

Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulveney. from Marketing Dive - Latest News https://ift.tt/u7L8UbC

Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position.  from Marketing Dive - Latest News https://ift.tt/W3k8smN

A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season. from Marketing Dive - Latest News https://ift.tt/Y8FfEiD

The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit. from Marketing Dive - Latest News https://ift.tt/gVLHfsX

“Bring the Aloha” showcases the new moniker Kona Big Wave and sees the brand lean into its Hawaiian heritage, including an association with surfing. from Marketing Dive - Latest News https://ift.tt/BM9s8vt

Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign. from Marketing Dive - Latest News https://ift.tt/Zgh3Rk1

The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch. from Marketing Dive - Latest News https://ift.tt/b0i3neM

Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion. from Marketing Dive - Latest News https://ift.tt/D7q3Ov9

Execs from a new industry consortium tackling ongoing measurement issues have been making the rounds, heralding its rapid progress and Nielsen's potential role. from Marketing Dive - Latest News https://ift.tt/OhsyzGU

A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15. from Marketing Dive - Latest News https://ift.tt/CJZr1Bf

In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its "Everything to Sell Anything" slogan. from Marketing Dive - Latest News https://ift.tt/MKo0N7U

DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July. from Marketing Dive - Latest News https://ift.tt/uwsYErn

Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.” from Marketing Dive - Latest News https://ift.tt/ZSP7jmf

The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries. from Marketing Dive - Latest News https://ift.tt/sX4KNCp

The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million. from Marketing Dive - Latest News https://ift.tt/kxQ6yz5

Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest. from Marketing Dive - Latest News https://ift.tt/1h09zNn

Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear. from Marketing Dive - Latest News https://ift.tt/57qms0S

Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment. from Marketing Dive - Latest News https://ift.tt/hK1z3lU

The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise. from Marketing Dive - Latest News https://ift.tt/N5v8KTU

Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs. from Marketing Dive - Latest News https://ift.tt/YgZXclU

Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks. from Marketing Dive - Latest News https://ift.tt/JAUoGFy

The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design. from Marketing Dive - Latest News https://ift.tt/KuVbONw

The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune. from Marketing Dive - Latest News https://ift.tt/iPcCL5K

Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences. from Marketing Dive - Latest News https://ift.tt/ShJEwiW

As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options. from Marketing Dive - Latest News https://ift.tt/FezdNVZ

Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue.  from Marketing Dive - Latest News https://ift.tt/4ADhnIG

A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney. from Marketing Dive - Latest News https://ift.tt/pGjb5cJ

The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology.  from Marketing Dive - Latest News https://ift.tt/ELmAFD2

A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite. from Marketing Dive - Latest News https://ift.tt/JYcngAf

A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable. from Marketing Dive - Latest News https://ift.tt/bAVU6QZ

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact. from Marketing Dive - Latest News https://ift.tt/65U73cY

“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities. from Marketing Dive - Latest News https://ift.tt/xX0wklh

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee. from Marketing Dive - Latest News https://ift.tt/bSLXfvg

On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history. from Marketing Dive - Latest News https://ift.tt/7WBgFUA

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year. from Marketing Dive - Latest News https://ift.tt/BqZbcpQ

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated. from Marketing Dive - Latest News https://ift.tt/4WNBs7p

Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts. from Marketing Dive - Latest News https://ift.tt/Zr1xqPW

Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future.   from Marketing Dive - Latest News https://ift.tt/pqzCvyc