Digital Marketing News

Separate efforts show the marketers using a seemingly ubiquitous brand ambassador for different promotional ends. from Marketing Dive - Latest News https://ift.tt/yPv5gaT

While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success. from Marketing Dive - Latest News https://ift.tt/lzd04BV

Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products. from Marketing Dive - Latest News https://ift.tt/IZlTQ40

The company's app integrates the generative AI tool directly into its accommodation booking experience. from Marketing Dive - Latest News https://ift.tt/k6tj0pz

The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras. from Marketing Dive - Latest News https://ift.tt/MzYEtWN

Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook. from Marketing Dive - Latest News https://ift.tt/kYb9Dec

Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships. from Marketing Dive - Latest News https://ift.tt/bVkI6GX

Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings. from Marketing Dive - Latest News https://ift.tt/nBWqZdM

A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers. from Marketing Dive - Latest News https://ift.tt/K2GxAob

“That's Who We Are" comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign. from Marketing Dive - Latest News https://ift.tt/4JO0tIl

The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare. from Marketing Dive - Latest News https://ift.tt/v78gNzy

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. from Marketing Dive - Latest News https://ift.tt/9dqRSH4

The partnership will wed the ride-hailing company’s mobility and retail media inventory with the holding company’s audience insights. from Marketing Dive - Latest News https://ift.tt/NOdubMc

Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually. from Marketing Dive - Latest News https://ift.tt/2kcZy3n

The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app. from Marketing Dive - Latest News https://ift.tt/CiRaWu8

​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game. from Marketing Dive - Latest News https://ift.tt/XKEinMB

The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored. from Marketing Dive - Latest News https://ift.tt/EGXYTCP

Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty. from Marketing Dive - Latest News https://ift.tt/QlIpkUm

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals. from Marketing Dive - Latest News https://ift.tt/NdgArW7

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales. from Marketing Dive - Latest News https://ift.tt/ovwpF3H

Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail. from Marketing Dive - Latest News https://ift.tt/gfUbx4j

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced.  from Marketing Dive - Latest News https://ift.tt/31uAily

The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following. from Marketing Dive - Latest News https://ift.tt/geAtco9

Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations. from Marketing Dive - Latest News https://ift.tt/MIco5zJ

Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z. from Marketing Dive - Latest News https://ift.tt/OI21YhB

The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear.  from Marketing Dive - Latest News https://ift.tt/adpu5Cx

As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco. from Marketing Dive - Latest News https://ift.tt/6nTdeAI

Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign. from Marketing Dive - Latest News https://ift.tt/wzBjU1Z

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing. from Marketing Dive - Latest News https://ift.tt/7No0S64

A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process. from Marketing Dive - Latest News https://ift.tt/sUyPpXt

The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge. from Marketing Dive - Latest News https://ift.tt/r2eFk67

The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport. from Marketing Dive - Latest News https://ift.tt/301UNYw

Tests with Roku, TikTok and TalkShopLive delivered performance rates above benchmarks as the Walmart Connect Partner Lab welcomes NBCU. from Marketing Dive - Latest News https://ift.tt/WyfeXvS

While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies. from Marketing Dive - Latest News https://ift.tt/jZmFEnu

A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours. from Marketing Dive - Latest News https://ift.tt/yqRnfrt

The company will add 40,000 AI-skilled employees to help clients become more efficient and resilient in their use of the buzz tech. from Marketing Dive - Latest News https://ift.tt/CpUnslJ

A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire. from Marketing Dive - Latest News https://ift.tt/qJotg3Y

Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch. from Marketing Dive - Latest News https://ift.tt/GHB01oK

The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images. from Marketing Dive - Latest News https://ift.tt/wNTl0ha

To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung that have celebrated 15 minutes of fame. from Marketing Dive - Latest News https://ift.tt/ox4fFH8

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue. from Marketing Dive - Latest News https://ift.tt/7BTOSVU

Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression. from Marketing Dive - Latest News https://ift.tt/OrQK9ya

The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone. from Marketing Dive - Latest News https://ift.tt/OTlCcad

Learn how power marketers are optimizing performance without sacrificing user privacy. from Marketing Dive - Latest News https://ift.tt/HGPQoSK

A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding. from Marketing Dive - Latest News https://ift.tt/n0Vou1c

Created with agency Agent A, the latest evolution of the “Water Down Nothing” campaign helped the challenger brand bring the buzzy tech to a growing category. from Marketing Dive - Latest News https://ift.tt/HkdSTMC

The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers.  from Marketing Dive - Latest News https://ift.tt/bYfKC9g

Pinterest’s clean rooms partnership with LiveRamp back is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures. from Marketing Dive - Latest News https://ift.tt/2AijT0b

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds.  from Marketing Dive - Latest News https://ift.tt/eTC9VOn

A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.  from Marketing Dive - Latest News https://ift.tt/B0hGCcH

The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message. from Marketing Dive - Latest News https://ift.tt/qX60hTU

The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad.  from Marketing Dive - Latest News https://ift.tt/vyXbtpQ

The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network. from Marketing Dive - Latest News https://ift.tt/WcMohPp

An expansion of the 25-year relationship between the brewer and the league will see the light beer brand’s presence grow on and off the court. from Marketing Dive - Latest News https://ift.tt/p8NPwWV

An expansion of the 25-year relationship between the brewer and the basketball league will see the light beer brand’s presence grow on and off the court.  from Marketing Dive - Latest News https://ift.tt/HVY1quA

A new internal report shows that Twitter's ad intake has continued to slide since March, the New York Times reported. from Marketing Dive - Latest News https://ift.tt/u4Z6DcI

The deal brings major digital marketing platform expertise that Brandtech can apply across its global network to connect content, data and media. from Marketing Dive - Latest News https://ift.tt/cZx8fL2

C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP. from Marketing Dive - Latest News https://ift.tt/sESGJi2

“Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging. from Marketing Dive - Latest News https://ift.tt/0jvaEVn

The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla. from Marketing Dive - Latest News https://ift.tt/eXhn5Oi

New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals. from Marketing Dive - Latest News https://ift.tt/xia1Aun

Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend. from Marketing Dive - Latest News https://ift.tt/cudk8E6

The departure of the execs, who worked to assure marketers that Twitter is a safe place for brands, highlights the platform’s ongoing internal challenges. from Marketing Dive - Latest News https://ift.tt/wl0V9iC

The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution. from Marketing Dive - Latest News https://ift.tt/p2PFuaA

As the cohort chases ever-changing trends and flocks to flashy brands like E.l.f. Cosmetics, giants like Estée Lauder and L'Oréal are drawing from a new playbook. from Marketing Dive - Latest News https://ift.tt/04LI6bw

The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.” from Marketing Dive - Latest News https://ift.tt/WKmXUPQ

CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8. from Marketing Dive - Latest News https://ift.tt/EdezDM1

Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.  from Marketing Dive - Latest News https://ift.tt/YNIyGDC

In yet another cultural play, the fast-food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle. from Marketing Dive - Latest News https://ift.tt/Jf7aAML

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches.  from Marketing Dive - Latest News https://ift.tt/j5QdKHo

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as ad signal loss intensifies. from Marketing Dive - Latest News https://ift.tt/WpsarAF