Digital Marketing News

A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message.  from Marketing Dive - Latest News https://ift.tt/2CSTRBx

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view. from Marketing Dive - Latest News https://ift.tt/wUHMLOq

The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors. from Marketing Dive - Latest News https://ift.tt/7JRo8SP

Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.” from Marketing Dive - Latest News https://ift.tt/Xz5Ao39

The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%. from Marketing Dive - Latest News https://ift.tt/DxIiY5r

A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth. from Marketing Dive - Latest News https://ift.tt/lij3kw9

Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities.  from Marketing Dive - Latest News https://ift.tt/DIA3sCL

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success. from Marketing Dive - Latest News https://ift.tt/l9sC86F

The 178-year-old brand is the 18th Kraft Heinz label to get a refresh over the last three years amid an industry-wide rebranding trend. from Marketing Dive - Latest News https://ift.tt/XqWgIir

“A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2. from Marketing Dive - Latest News https://ift.tt/xyBLAas

Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google. from Marketing Dive - Latest News https://ift.tt/SgRKcrL

Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering. from Marketing Dive - Latest News https://ift.tt/U67zAS8

As part of a tie-up with the film franchise’s latest entry, a popular VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream. from Marketing Dive - Latest News https://ift.tt/NyZmetE

The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads. from Marketing Dive - Latest News https://ift.tt/S4p0Ljm

Weather-triggered paid support is part of the sport drink brand’s “Don’t Go Missing” campaign, which urges athletes to stay hydrated for key moments. from Marketing Dive - Latest News https://ift.tt/pRdi09y

Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space. from Marketing Dive - Latest News https://ift.tt/dIU0rkE

If Google gamed the ad marketplace and burned advertisers so blatantly, it did so for the most obvious of reasons — because it could. from Marketing Dive - Latest News https://ift.tt/Ft3LP4Z

IPG cut its full-year guidance while Omnicom missed analyst expectations, testing the resilience of a category that adeptly weathered the pandemic.  from Marketing Dive - Latest News https://ift.tt/pqBAEkX

The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up.  from Marketing Dive - Latest News https://ift.tt/LQ9sYNI

The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers.  from Marketing Dive - Latest News https://ift.tt/V7rDCPZ

Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years. from Marketing Dive - Latest News https://ift.tt/TCodvmY

Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future. from Marketing Dive - Latest News https://ift.tt/BVSX2oM

The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code. from Marketing Dive - Latest News https://ift.tt/laFjb1M

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier. from Marketing Dive - Latest News https://ift.tt/xfzar70

The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.” from Marketing Dive - Latest News https://ift.tt/s6tyAfV

Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences. from Marketing Dive - Latest News https://ift.tt/nM0AdCI

Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas. from Marketing Dive - Latest News https://ift.tt/Kf1v9wp

The QSR chain is calling on competitors including Taco Bell, which ran a campaign around “liberating” the phrase, to donate to a nonprofit organization. from Marketing Dive - Latest News https://ift.tt/PJumX1K

Ahead of the tournament’s relaunch, the brewer is looking to put its mark on the soccer space with a scarf intended to help fans cool down. from Marketing Dive - Latest News https://ift.tt/ehyQBKU

The immersive experience generates a song, music video and album cover after attendees answer a series of questions. from Marketing Dive - Latest News https://ift.tt/vEtVsbI

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer. from Marketing Dive - Latest News https://ift.tt/0wCV6gO

Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report. from Marketing Dive - Latest News https://ift.tt/kHzu8MR

The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output. from Marketing Dive - Latest News https://ift.tt/ducLkt6

Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut. from Marketing Dive - Latest News https://ift.tt/P6Bn0QK

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets. from Marketing Dive - Latest News https://ift.tt/jKD3uP6

“Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha. from Marketing Dive - Latest News https://ift.tt/7xViO39

The streaming company continues to build up ways for brands to reach consumers with advertising and shopping opportunities. from Marketing Dive - Latest News https://ift.tt/rpAhVl6

McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows.  from Marketing Dive - Latest News https://ift.tt/DNtwysi

Customers can mix their favorite slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT. from Marketing Dive - Latest News https://ift.tt/EpZMuXY

Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut. from Marketing Dive - Latest News https://ift.tt/Mc7fi4E

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex. from Marketing Dive - Latest News https://ift.tt/wrnpCAy

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram. from Marketing Dive - Latest News https://ift.tt/QwBhkyl

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game. from Marketing Dive - Latest News https://ift.tt/VyQeKPA

Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection. from Marketing Dive - Latest News https://ift.tt/i7mH3Lq

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond. from Marketing Dive - Latest News https://ift.tt/X6aCnys

Measurement uncertainty, budget changes and platform shifts were top of mind. from Marketing Dive - Latest News https://ift.tt/P8pkVYl

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push. from Marketing Dive - Latest News https://ift.tt/CLvNa47

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals. from Marketing Dive - Latest News https://ift.tt/REA7TwN

While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer.  from Marketing Dive - Latest News https://ift.tt/THvdVp0

The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group. from Marketing Dive - Latest News https://ift.tt/4igWdvD

The new, Twitter-like app from Meta is now the fastest-growing app of all time. from Marketing Dive - Latest News https://ift.tt/KmILD52

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter. from Marketing Dive - Latest News https://ift.tt/QkaR728

The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation. from Marketing Dive - Latest News https://ift.tt/8r5VdRC

Gen Z and millennial consumers saw the brand as one their parents favored, which Samsonite leaned into for its latest summer campaign. from Marketing Dive - Latest News https://ift.tt/uhVRTE8

With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board.  from Marketing Dive - Latest News https://ift.tt/4v8kygO

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.” from Marketing Dive - Latest News https://ift.tt/zPorGMT

Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes. from Marketing Dive - Latest News https://ift.tt/dIzHGYj

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.” from Marketing Dive - Latest News https://ift.tt/kyW7NoT

The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access. from Marketing Dive - Latest News https://ift.tt/A3rX5DW

It looks clean, functional, and it could be a viable Twitter alternative. from Marketing Dive - Latest News https://ift.tt/y71uwW3

Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points. from Marketing Dive - Latest News https://ift.tt/5nOuBjL

The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content. from Marketing Dive - Latest News https://ift.tt/gPXR3Ea

In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases. from Marketing Dive - Latest News https://ift.tt/SLE0B27

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum. from Marketing Dive - Latest News https://ift.tt/bCjAtlx