Digital Marketing News

A union of pop culture, entertainment, fashion and sports puts the brand at a nexus of consumer touchpoints increasingly sought after by marketers. from Marketing Dive - Latest News https://ift.tt/6lPVhL0

A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs. from Marketing Dive - Latest News https://ift.tt/ckpnvP4

AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum. from Marketing Dive - Latest News https://ift.tt/5OBCgHb

As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey. from Marketing Dive - Latest News https://ift.tt/oNhPVBH

The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking. from Marketing Dive - Latest News https://ift.tt/r7Y5Bkx

Generative AI is giving businesses the ability to focus on customers more. Here’s how. from Marketing Dive - Latest News https://ift.tt/BWHMONw

An effort from in-house shop Wonderful Agency timed to spooky season pits the brand's signature juice against vampires, ghosts and aliens. from Marketing Dive - Latest News https://ift.tt/vXRgHbx

The company has "barely scraped the surface" in its efforts to integrate advertising into video, audio and grocery, per CEO Andrew Jassy.  from Marketing Dive - Latest News https://ift.tt/NXWfP5A

A platform-by-platform breakdown of what’s in the works and the big changes digital marketers can expect next year.  from Marketing Dive - Latest News https://ift.tt/8Rl0YI1

Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases. from Marketing Dive - Latest News https://ift.tt/0C9HJVm

Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected. from Marketing Dive - Latest News https://ift.tt/vZdqkRQ

A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference. from Marketing Dive - Latest News https://ift.tt/A2xjmao

From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering. from Marketing Dive - Latest News https://ift.tt/Dn6dAaM

More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers. from Marketing Dive - Latest News https://ift.tt/xTrf9n8

The AB InBev brand reclaims the beer sponsorship from Modelo, which previously dethroned Bud Light as the top beer in the U.S. from Marketing Dive - Latest News https://ift.tt/dAzVupS

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.   from Marketing Dive - Latest News https://ift.tt/tFCJYGb

A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes. from Marketing Dive - Latest News https://ift.tt/9gPZKVi

Keyed in on kids' and families' co-viewing and co-listening habits, the campaign is the Kraft Heinz brand's first major effort since unveiling a new formula. from Marketing Dive - Latest News https://ift.tt/YQjsOJc

Despite decreased client activity in tech and telecom and macroeconomic concerns among marketers, the holding company sees positivity in its future. from Marketing Dive - Latest News https://ift.tt/5griScB

The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary. from Marketing Dive - Latest News https://ift.tt/V8TzKIB

A diverse cast spanning multiple generations features in a 30-second spot promoting self-expression and individuality. from Marketing Dive - Latest News https://ift.tt/ElrIO56

The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season. from Marketing Dive - Latest News https://ift.tt/sxtgOK3

The retailer’s digital environment launches with an immersive experience based on its new private label, On 34th.  from Marketing Dive - Latest News https://ift.tt/xWyOP1Z

Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick. from Marketing Dive - Latest News https://ift.tt/WmbPLRt

Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands.  from Marketing Dive - Latest News https://ift.tt/ToHrxm1

Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York. from Marketing Dive - Latest News https://ift.tt/0bSrv8d

Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content. from Marketing Dive - Latest News https://ift.tt/RuKafr0

Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week. from Marketing Dive - Latest News https://ift.tt/jAWGLaH

At Advertising Week, Chief Media Officer Travis Freeman explained how uniting data across its brands helps the marketer reach “promiscuous” consumers. from Marketing Dive - Latest News https://ift.tt/xP1RvVH

In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency. from Marketing Dive - Latest News https://ift.tt/1eFYOkn

Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss the Swiftie play, reaching Gen Z and State Farm’s holiday plans. from Marketing Dive - Latest News https://ift.tt/KmZvYtG

T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York. from Marketing Dive - Latest News https://ift.tt/zbLOcBU

The solution allows brands to leverage TikTok content across new placements including billboards, kiosks, cinemas, gas stations and more.  from Marketing Dive - Latest News https://ift.tt/V73sxiH

The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion. from Marketing Dive - Latest News https://ift.tt/FIuC3AB

Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation. from Marketing Dive - Latest News https://ift.tt/vyTLPQj

As part of the Constellation agency network, Left Field will help support efforts to transform digital marketing through AI. from Marketing Dive - Latest News https://ift.tt/VjGBWzL

The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on tactics like AI and retail media. from Marketing Dive - Latest News https://ift.tt/yitanLV

Discover how remote work is reshaping business strategies and how EX Squared, with its global presence, is leading the way in Multishore outsourcing. Imagine, build and evolve your team beyond borders. from Marketing Dive - Latest News https://ift.tt/bKhCROd

Seeking to disrupt PG-rated QSR marketing and promote the return of Monster Tacos, the brand tapped Hollywood writers to pen “Feeding Time.” from Marketing Dive - Latest News https://ift.tt/TqfzIMP

Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media. from Marketing Dive - Latest News https://ift.tt/oeSLKkN

From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders. from Marketing Dive - Latest News https://ift.tt/9WAQdcv

TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler. from Marketing Dive - Latest News https://ift.tt/zSsE7U2

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically. from Marketing Dive - Latest News https://ift.tt/i2kTw4y

An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery. from Marketing Dive - Latest News https://ift.tt/bMqTLJg

Roku's Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad. from Marketing Dive - Latest News https://ift.tt/Gezsou7

The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand. from Marketing Dive - Latest News https://ift.tt/B6FbkId

Najoh Tita-Reid, previously CMO at Logitech, will seek to elevate consumer experience and drive growth across a portfolio of brands and services. from Marketing Dive - Latest News https://ift.tt/nj9lDHa

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact. from Marketing Dive - Latest News https://ift.tt/bFyOKL4

The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv. from Marketing Dive - Latest News https://ift.tt/f4AKb67

The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship. from Marketing Dive - Latest News https://ift.tt/gPBnFbw

Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success. from Marketing Dive - Latest News https://ift.tt/JxmvSIW

Even brands indirectly associated with the pop star have benefitted, including the NFL and Pfizer. from Marketing Dive - Latest News https://ift.tt/UsBZf5Y

In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams. from Marketing Dive - Latest News https://ift.tt/UB3g4Vf

CMO Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community. from Marketing Dive - Latest News https://ift.tt/jlvTPs4

Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season.  from Marketing Dive - Latest News https://ift.tt/pSZyYXu

Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party. from Marketing Dive - Latest News https://ift.tt/GcDnwa9

Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive. from Marketing Dive - Latest News https://ift.tt/g4GcIra

The streaming giant has appointed Amy Reinhard, previously VP of studio operations, to the role as it ramps up its monetization bets. from Marketing Dive - Latest News https://ift.tt/ymB95Ij

The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers. from Marketing Dive - Latest News https://ift.tt/aAkzPEI

Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday. from Marketing Dive - Latest News https://ift.tt/nSilkz7

The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions.  from Marketing Dive - Latest News https://ift.tt/53Zrf6Y

The rum brand and award-winning producer will release “The Concept A.I.bum” in November, leaning on tech to support collaboration with musicians.  from Marketing Dive - Latest News https://ift.tt/IGUu2SJ

The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs. from Marketing Dive - Latest News https://ift.tt/x8sOtpy

“Keep Dreaming” introduces the 2024 Prologue and showcases the company’s history of innovation and commitment to global carbon neutrality. from Marketing Dive - Latest News https://ift.tt/pTPcN9D

“Makeup Your Mix” touts minigames, exclusive music, virtual makeup looks and the opportunity to explore the brand’s products in creatively inspired ways. from Marketing Dive - Latest News https://ift.tt/5f4TB83

A product information management (PIM) solution is a must-have for CPG and manufacturing companies. from Marketing Dive - Latest News https://ift.tt/WQkrOep