Digital Marketing News

Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research. from Marketing Dive - Latest News https://ift.tt/S4xFYg3

Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.   from Marketing Dive - Latest News https://ift.tt/Z7EjRub

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview at the New York Times DealBook Summit. from Marketing Dive - Latest News https://ift.tt/79DZOUj

Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect. from Marketing Dive - Latest News https://ift.tt/TVKrZy5

Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads. from Marketing Dive - Latest News https://ift.tt/uLzqe5p

Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White. from Marketing Dive - Latest News https://ift.tt/wMZV3TW

The "Healthy Planet Productions” campaign reanimates popular spots with new messages about the company's progress around climate action. from Marketing Dive - Latest News https://ift.tt/hoZEB53

Part of the brand’s new creative direction, the mascot will be available as a snack for the winner of the college football game. from Marketing Dive - Latest News https://ift.tt/uS2vs8o

High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.” from Marketing Dive - Latest News https://ift.tt/e9Lbw4c

Chad "Ochocinco" Johnson recreates infamous touchdown celebrations as part of a campaign that shows how football advertising has evolved. from Marketing Dive - Latest News https://ift.tt/bc6xDt7

OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky. from Marketing Dive - Latest News https://ift.tt/Tf4Uwyu

Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season. from Marketing Dive - Latest News https://ift.tt/Je09sQm

How QR codes connect customers and enhance touch points along the non-linear journey. from Marketing Dive - Latest News https://ift.tt/m5SHB1k

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. from Marketing Dive - Latest News https://ift.tt/Az3V1Ls

Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail. from Marketing Dive - Latest News https://ift.tt/TuqjHy6

Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson. from Marketing Dive - Latest News https://ift.tt/CZo2pDX

Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns. from Marketing Dive - Latest News https://ift.tt/LuGkmpM

The beleaguered platform cannot sustain a long-running advertiser boycott. from Marketing Dive - Latest News https://ift.tt/XERcUtK

A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency. from Marketing Dive - Latest News https://ift.tt/IorA1Ey

Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.  from Marketing Dive - Latest News https://ift.tt/xhH3dt5

As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race. from Marketing Dive - Latest News https://ift.tt/yLd7S0B

Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO.  from Marketing Dive - Latest News https://ift.tt/1rKCTLW

The liquor brand teamed with Black-owned gifting company Unwrp and rap artist Teezo Touchdown to create gift-wrapping paper that nods to the genre.  from Marketing Dive - Latest News https://ift.tt/q7hcTIf

While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester. from Marketing Dive - Latest News https://ift.tt/k6Vz5ZU

Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms. from Marketing Dive - Latest News https://ift.tt/xA3RPa2

Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington. from Marketing Dive - Latest News https://ift.tt/GaKE3ty

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future. from Marketing Dive - Latest News https://ift.tt/0K2Nxqe

Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. from Marketing Dive - Latest News https://ift.tt/Er72TmY

The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s. from Marketing Dive - Latest News https://ift.tt/Y0CSr3N

Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season. from Marketing Dive - Latest News https://ift.tt/oLmxf57

In an era of global connectivity, businesses need more than just cost savings. from Marketing Dive - Latest News https://ift.tt/i5mkTPc

A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads. from Marketing Dive - Latest News https://ift.tt/AMwyf9i

Customer service is now the #1 generative AI priority for CEOs. Here’s how to do it right. from Marketing Dive - Latest News https://ift.tt/hEs5ryb

A virtual space focused on helping players build “dream startups” is themed around several of the beauty marketer’s top products. from Marketing Dive - Latest News https://ift.tt/yvj7B53

Created by Mother in LA, “This Is Your Brain on Food” uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond. from Marketing Dive - Latest News https://ift.tt/T8NGznP

The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry. from Marketing Dive - Latest News https://ift.tt/hNyrw90

Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year. from Marketing Dive - Latest News https://ift.tt/H0nKPq9

Ogilvy’s first global work for the brand, “Must be a Jameson,” is narrated by actor Cillian Murphy and depicts folks who aren’t easily fazed by life’s hiccups.  from Marketing Dive - Latest News https://ift.tt/q7WAFxL

By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.  from Marketing Dive - Latest News https://ift.tt/VrjhPEF

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.” from Marketing Dive - Latest News https://ift.tt/w9uBfND

The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. from Marketing Dive - Latest News https://ift.tt/l8GOkHF

In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca. from Marketing Dive - Latest News https://ift.tt/RUvzXF2

The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform. from Marketing Dive - Latest News https://ift.tt/zU78tGO

How LexisNexis increased opportunity creation by 18% using account-based advertising. from Marketing Dive - Latest News https://ift.tt/zfTPZoF

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges. from Marketing Dive - Latest News https://ift.tt/cNLIlF5

Developed by WPP Open X, the effort also includes a digital quiz, Christmas truck tours, on-pack competitions and out-of-home elements. from Marketing Dive - Latest News https://ift.tt/N4KZI0V

Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%. from Marketing Dive - Latest News https://ift.tt/LWVqFi8

Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play. from Marketing Dive - Latest News https://ift.tt/8uZiPfG

Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a conversational content series about their careers and the brand's heritage. from Marketing Dive - Latest News https://ift.tt/y1Iuq2w

Lindsay Lohan and company recreate scenes from the iconic teen comedy for a new generation as the retailer looks to expand the idea of Black Friday. from Marketing Dive - Latest News https://ift.tt/Cl0JXeA

TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions. from Marketing Dive - Latest News https://ift.tt/8p2IRxm

The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability. from Marketing Dive - Latest News https://ift.tt/TJNVdo4