Digital Marketing News

Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”  from Marketing Dive - Latest News https://ift.tt/iD70Prj

Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu.    from Marketing Dive - Latest News https://ift.tt/0u3dfUI

RealBrands will see brand accounts get their own focus in-stream. from Marketing Dive - Latest News https://ift.tt/eKQFJg1

Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy. from Marketing Dive - Latest News https://ift.tt/2nYyDvk

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. from Marketing Dive - Latest News https://ift.tt/92hOduy

Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon. from Marketing Dive - Latest News https://ift.tt/t1D073h

The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz. from Marketing Dive - Latest News https://ift.tt/pmjlcB7

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. from Marketing Dive - Latest News https://ift.tt/RAKjSz7

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. from Marketing Dive - Latest News https://ift.tt/zKQXnu3

The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing. from Marketing Dive - Latest News https://ift.tt/9A4iFYG

Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women. from Marketing Dive - Latest News https://ift.tt/21HVfL4

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks. from Marketing Dive - Latest News https://ift.tt/0dbvG34

Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions. from Marketing Dive - Latest News https://ift.tt/OYVZazh

The ads highlight the online travel agency’s mobile app. from Marketing Dive - Latest News https://ift.tt/F9vs5mn

Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures. from Marketing Dive - Latest News https://ift.tt/VrxDj9f

The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos. from Marketing Dive - Latest News https://ift.tt/IPs8kVS

Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.  from Marketing Dive - Latest News https://ift.tt/RszXC4p

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.   from Marketing Dive - Latest News https://ift.tt/1cqxmhY

Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.  from Marketing Dive - Latest News https://ift.tt/tV340kH

With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing. from Marketing Dive - Latest News https://ift.tt/19eQGoa

The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement. from Marketing Dive - Latest News https://ift.tt/VTL7WjD

Tums Prop Bites allows consumers to place a free bet on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.  from Marketing Dive - Latest News https://ift.tt/eIZCoJT

The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans.  from Marketing Dive - Latest News https://ift.tt/01ceAJt

Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie. from Marketing Dive - Latest News https://ift.tt/v69Z2rC

The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals. from Marketing Dive - Latest News https://ift.tt/A2tnDaU

The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment. from Marketing Dive - Latest News https://ift.tt/JOMlcrV

Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep. from Marketing Dive - Latest News https://ift.tt/NF7qkwI

The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase. from Marketing Dive - Latest News https://ift.tt/RqmnXT1

Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential. from Marketing Dive - Latest News https://ift.tt/1xiny5W

A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop. from Marketing Dive - Latest News https://ift.tt/IXiG5Q4

Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video. from Marketing Dive - Latest News https://ift.tt/FPxCEvM

The retailer's vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year's resolutions. from Marketing Dive - Latest News https://ift.tt/RQ3yY9v

Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up. from Marketing Dive - Latest News https://ift.tt/iyCHBt1

The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz. from Marketing Dive - Latest News https://ift.tt/4LuSkT1

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.  from Marketing Dive - Latest News https://ift.tt/4yJDYhr

One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels. from Marketing Dive - Latest News https://ift.tt/3XWpG1t

The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapito’s around the Super Bowl’s Spanish broadcast. from Marketing Dive - Latest News https://ift.tt/liRp1Px

The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor. from Marketing Dive - Latest News https://ift.tt/W1IyafR

The program is intended to improve interoperability as the number of ad-supported streaming services continues to grow. from Marketing Dive - Latest News https://ift.tt/T3QKvqi

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs. from Marketing Dive - Latest News https://ift.tt/Df1wN76

The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind. from Marketing Dive - Latest News https://ift.tt/5FoVvJR

The Procter & Gamble paper towel brand is out with exclusive social content in the lead up to the Super Bowl. from Marketing Dive - Latest News https://ift.tt/RU9EBpO

An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets. from Marketing Dive - Latest News https://ift.tt/0G6z1bj

A new campaign builds off the momentum from the rapper’s performance on the Planet Fitness stage in Times Square on New Year’s Eve. from Marketing Dive - Latest News https://ift.tt/IVk50EN

An effort aimed at millennial and Gen Z consumers will culminate with the brand’s 11th consecutive appearance in the big game. from Marketing Dive - Latest News https://ift.tt/y4Imep3

Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls. from Marketing Dive - Latest News https://ift.tt/URKZ7Nd

Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings. from Marketing Dive - Latest News https://ift.tt/e4FxOWP