With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account . With the use of annotations, you will now have a visual guide in Google Analytic’s reports to help understand if you have been affected negatively or positively from the updates made to Google algorithm. But you can also use this to mark other important events for when changes have been applied to your website. Source: Google Analytics A four-step guide to creating an annotation Click on the small down arrow pointing triangle of any graph type of report. Source: Google Analytics 2) Click on the “+Create new annotation”. Source: Google Analytics 3) Complete the small form, select the date of the Google update and a small note that makes it clear what update/change took place. 4) And last but not least hit “Save”. You can set your annotations to be private or shared (only if you have collaboration-leve...