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Ecommerce marketing this Independence Day will be tricky: Four must dos

30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing and how can marketers? Instead of tone-deaf messages and empty platitudes, how can businesses walk the walk? Evelyn Johnson discusses how businesses need to keep peoples’ sentiments in mind as they try to drive their campaign home. Independence Day this year will be the first big holiday after the relaxation of lockdowns across the US. While thanksgiving took place when most states had enforced strict social distancing protocols, Americans will celebrate the 4th  of July with much more freedom.   Not to forget, this 4th of July is also coming at a time when the country is seeing waves of social justice protests.   But what does this mean for ecommerc...
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Modern SEO strategy: Three tactics to support your efforts

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.    Nick  Chasinov , founder and CEO of  Teknicks , shares three tactics you can use to support your SEO strategy this year . SEO is alive and well, but it has definitely changed over the years. If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. After all, there isn’t a  one-size-fits-all approach  to SEO. The best strategies are continually reassessed and refined overtime to meet unique organizational objectives. Agility will serve you better than a comprehensive plan, especially right now amid the coronavirus pandemic.   That’s not to say there aren’t guidelines for modern SEO. Your approach should inclu...
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