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Three SEO mistakes that can impact your search rankings

30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience. Ignite Digital is reminding us of the importance of understanding how keywords work. It’s not enough to pick the most popular keyword and add it throughout your text. By not adding meta tags, you are reducing your chances of getting your content ranked and discovered through specific keywords. A website owner that is having too many 404 errors is signalling Google that they are not frequently reviewing their website or that they have abandoned it. This wouldn’t contribute to good ranking in SERPs. Search engine optimization can help you boost your brand while increasing your site’s traffic. Quality content that is relevant to your target audience can boost your authority to secure future SEO success. However, it’s important to get the foundation right...
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What the commoditization of search engine technology with GPT-3 means for Google and SEO

30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand. Generative Pre-trained Transformer 3 (GPT-3) technology is the largest most advanced text predictor ever. It will eventually be available as a commercial product. We may see big players like Apple enter the search engine market. Founder and CTO of LinkGraph gives you foresight into the sea of opportunities ahead. The tech-world recently geeked out after its first glimpse into OpenAI’s GPT-3 technology. Despite some kinks, the text predictor is already really good. From generating code  to writing GoogleAds copy , to UI/UX design , the applications of GPT-3 have sparked the imaginations of web developers everywhere.  This changes everything. With GPT-3, I built a Figma plugin to design for you. I call it "Designer" pic.twitte...
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